Roofing marketing agency pricing, published: SEO and ads from $297 a month, no contract
Ziwi's roofing marketing prices are published: local SEO from $297 a month, ads management from $297, reviews $197, all month to month, and a $0 website build with a plan kept 12 months. Roofing agencies that publish prices run from $249 a month (Footbridge Media) to SEO from $2,900 (WebFX), checked October 2026. See Ziwi's roofing marketing.
Every line priced, nothing quoted after a demo
- $297/moLocal SEO Essentials or ads management, the starting price
- $197/moReviews and reputation, per location
- $99/moHosting and maintenance, with a $0 website build with a plan kept 12 months
vsRoofing agencies that publish prices$249 a month all in, website included (Footbridge Media); SEO starting at $2,900 a month (WebFX)
Local SEO, Google, Facebook, Instagram and Local Services Ads management, reviews and a $0 website build with a plan kept 12 months, each priced on its own. Call tracking included with ads management.
See how we compareZiwi publishes its roofing marketing prices, with no long contract on SEO, ads or reviews: local SEO is $297, $597 or $997 a month per location, ads management is $297, $497 or $797 a month by total ad spend, one fee for Google, Facebook and Instagram that also covers Local Services Ads, reviews are $197 a month per location, and the website is a $0 build with a plan kept 12 months, otherwise $1,000 for a designed template or $2,500 custom, with hosting and maintenance at $99 a month or Ziwi Care at $299 a month per location. SEO, ads and reviews run month to month, and the roofing company owns the website, the domain and the ad accounts. A roofing marketing bill splits into a few lines: website, local SEO, Google and Meta ads management, Local Services Ads, reviews and the ad spend itself. Most roofing agencies quote after a call rather than print a price, so the few that do are worth reading closely. Each market figure here is another company's published figure, labelled with its name and the month we checked it, October 2026.
See the full Roofing marketing page
We checked 194 Florida agency websites: 89% publish no price
How much does roofing marketing cost a month?
Ziwi's roofing marketing starts at $297 a month for local SEO or ads management, month to month, with every price published. Roofing agencies that publish prices run from $249 a month all in, website included, at Footbridge Media to SEO starting at $2,900 a month at WebFX, based on the pages we checked in October 2026.
Between those, RoofingROI Labs prints ranges of $1,000 to $2,500 a month for its Local Foundation and $2,000 to $5,000 for a full SEO campaign, MainStreet ROI prints roofing SEO from $500 to $3,000 or more a month, and Alvon Media prints plans from $499 to $2,499 a month, all before ad spend. BizIQ, an agency that sells roofing SEO, puts a mid-sized market SEO retainer at $1,500 to $3,500 a month and a major metro at $3,500 to $7,500 or more (July 2026, checked October 2026).
| Published roofing program | Monthly fee | What else you pay or get (checked October 2026) |
|---|---|---|
| Footbridge Media, roofer marketing program | $249 | $0 setup, website included, no contracts, 90-day money-back guarantee |
| WebFX, SEO or local SEO for roofers | Starting at $2,900 | Paid search management starting at $750, email marketing starting at $300; ad spend on top |
| RoofingROI Labs, Local Foundation | $1,000 to $2,500 | Month to month; the page says it does not publish fixed rate cards |
| RoofingROI Labs, Full SEO Campaign | $2,000 to $5,000 | Month to month; a range, not a fixed price |
| RoofingROI Labs, PPC Management | $1,000 to $2,500 | Plus $1,500 to $5,000 or more a month in ad spend paid to Google |
| MainStreet ROI, roofing SEO | $500 to $3,000 or more | Month to month with a 30-day notice to cancel |
| Alvon Media, Starter System | $499 to $699 | No retainer or contract required; ad spend not included |
| Alvon Media, Pro Plan | $1,999 to $2,499 | Ad spend not included; no term stated |
Those guide ranges are written by agencies that sell roofing SEO, not by an independent body, and they do not agree with each other: ClicksGeek puts an entry retainer at $300 to $800 a month and full service at $3,000 to $6,000 or more, while BizIQ says to be highly skeptical of packages priced under $500 a month (both checked October 2026). Treat them as planning ranges, not a bill you owe.
Which roofing marketing agencies publish their prices?
Ziwi does: $297, $597 or $997 a month per location for local SEO, $297, $497 or $797 a month for ads management by total ad spend, $197 a month per location for reviews and a $0 website build with a plan kept 12 months, all on the pricing page, with SEO, ads and reviews month to month. Among roofing agencies, Footbridge Media publishes $249 a month, WebFX publishes starting prices, RoofingROI Labs and Alvon Media publish a range per plan and MainStreet ROI publishes $500 to $3,000 or more a month (all checked October 2026).
Many do not: RoofingROI Labs says on its own pricing page that it does not publish fixed rate cards, The Search Sherpa and ClicksGeek publish market ranges but not their own retainers, and a Web Tonic roundup of Orlando roofing agencies lists itself and eight others as custom scope or quote-based (checked October 2026). Terms vary as much as prices: Footbridge Media says it does not do contracts, RoofingROI Labs calls month to month its standard, MainStreet ROI asks for a 30-day notice, and Alvon Media states no retainer or contract on its Starter plan only.
- Footbridge Media. $249 a month for a roofing website, local SEO, Google Business Profile management, automated review management and a contractor CRM, with $0 setup, a 90-day money-back guarantee and the words "We do not do contracts" on the page (checked October 2026).
- WebFX. SEO or local SEO for roofers starting at $2,900 a month, paid search management starting at $750 and email marketing starting at $300, with no contract wording on the page (checked October 2026).
- RoofingROI Labs. Local Foundation $1,000 to $2,500 a month, Full SEO Campaign $2,000 to $5,000, PPC Management $1,000 to $2,500 plus ad spend, and a Full-Stack Revenue System at $4,000 to $8,000 or more, month to month (checked October 2026).
- MainStreet ROI. Roofing SEO starts at $500 a month and can go up to $3,000 or more, month to month with a 30-day notice to cancel (checked October 2026).
- Alvon Media. Starter System $499 to $699, Growth System $999 to $1,499 and Pro Plan $1,999 to $2,499 a month, ad spend not included, with no retainer or contract on the Starter plan (checked October 2026).
Footbridge Media's $249 program and WebFX's $2,900 starting price are not the same product, so compare what each line includes before you compare totals.
Footbridge Media's $249 bundles the website, SEO, reviews and a CRM into one fee, while WebFX's $2,900 is a starting price for SEO alone (checked October 2026). Ziwi prices each line on its own so a roofer can buy only the lines that are missing, and the full rate card is on the pricing page.
What does each line of a roofing marketing bill cost?
Line by line, Ziwi's roofing prices are a $0 website build with a plan kept 12 months, local SEO from $297 a month per location, ads management from $297 a month, reviews at $197 a month per location and hosting and maintenance at $99 a month. On the market side, Colorado Web Impressions, a roofing marketing agency, prints a custom roofing website starting at $1,850 one time and says most Colorado roofing companies invest $2,500 to $5,500 a month for SEO, Maps and AI search, and RoofingROI Labs prints PPC management at $1,000 to $2,500 a month plus $1,500 to $5,000 or more in ad spend (both checked October 2026). RoofingROI Labs, Alvon Media and Colorado Web Impressions all print ad spend as a separate bill, and so does Ziwi, where it goes to Google or Meta from the roofing company's own account.
| Line item | Ziwi, published | Roofing market, as published (checked October 2026) |
|---|---|---|
| Website build | $0 with a plan kept 12 months, otherwise $1,000 designed template or $2,500 custom (website cost) | Included in the $249 a month program (Footbridge Media); custom site starts at $1,850 one time (Colorado Web Impressions) |
| Hosting and upkeep | $99 a month, or Ziwi Care at $299 a month per location | No separate roofing figure found |
| Local SEO | $297, $597 or $997 a month per location | Starting at $2,900 (WebFX); $1,000 to $2,500 Local Foundation (RoofingROI Labs); $500 to $3,000 or more (MainStreet ROI) |
| Google, Facebook and Instagram ads management | $297, $497 or $797 a month by total ad spend, one fee for every platform, spend paid on top | Paid search starting at $750 (WebFX); PPC management $1,000 to $2,500 plus ad spend (RoofingROI Labs) |
| Local Services Ads management | Covered by the same ads fee, $297 a month with ad spend up to $1,500 (Local Services Ads cost) | Leads roughly $55 to $95 each, exclusive, paid to Google (The Search Sherpa, July 2026) |
| Reviews and reputation | $197 a month per location | Automated review management included in the $249 a month program (Footbridge Media) |
| Ad spend | Paid to Google or Meta from your own account, never marked up | $1,500 to $5,000 or more a month (RoofingROI Labs); $5,000 to $25,000 a month in Colorado (Colorado Web Impressions) |
| Contract | Month to month, except the $0 website build, which needs a plan kept 12 months; leave sooner and you repay only the unearned part of the build fee | No contracts (Footbridge Media); month to month standard (RoofingROI Labs); 30-day notice (MainStreet ROI) |
The SEO rungs are broken down in what local SEO costs, the ads fee in Google Ads management pricing, and the per-lead side in what Local Services Ads cost. On the hosting or Ziwi Care plan, the first month is free, because it usually falls during the build.
Which agencies build roofing company websites and tell you the price upfront?
Ziwi does: a roofing website is a $0 build with a plan kept 12 months, otherwise $1,000 for a designed template or $2,500 for a custom build, with hosting and maintenance at $99 a month and every price on the site before you book a call. Among roofing agencies, Footbridge Media includes a roofing website in its $249 a month program with no build fees, and Colorado Web Impressions prints a custom roofing website starting at $1,850 one time (both checked October 2026).
At Ziwi the roofing company owns the site and the domain from launch, with hosting access through the Ziwi portal, and a standard build goes live 3 days from kickoff.
Storm pages, new service towns and price changes go live within 24 hours on a hosted Ziwi site.
- A quote or inspection request on every page, with a click-to-call number.
- Storm damage, leak and insurance claim pages, so the page matches what the homeowner searched.
- A page for each roofing service and a page for each town or service area you work.
- Trust signals near the form: licensing, insurance, warranties, certifications and financing options.
- Before and after project photos and reviews placed next to the quote request.
Read what you get before you compare build prices: a site that lives inside a vendor's monthly platform may not move with you when the subscription ends, while a Ziwi site is yours whether you stay or go. The roofing site itself is described on roofing website design, and the search side on roofing SEO.
What do you need first?
Pick one and see every line priced before you sign. No form.
People searching nearby find you first.
Essentials covers your Google Business Profile, business listings and fixes to your own pages.
Per location, Local SEO Essentials.
- Essentials$297/mo
- Plus two new pages or posts a week$597/mo
- Bigger markets$997/mo
Month to month, per location.
30 minutes on Google Meet. You own the site, the domain and the accounts.
A site that turns a visit into a call.
Designed and written for your business, and yours to keep.
With a 12-month plan.
- Hosting and maintenance$99/mo
- Ziwi Care$299/mo
- Website update requestsWithin 24 hours
30 minutes on Google Meet. You own the site, the domain and the accounts.
Your ads show up when people search for what you do.
Google, Facebook and Instagram ads, with the fee set by what you spend.
Management fee, by monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is paid to Google or Meta directly.
30 minutes on Google Meet. You own the site, the domain and the accounts.
Everyone you invite gets the same review request.
Review asks, replies, monitoring and profile cleanup, handled for you.
Per location.
- Reviews and reputation$197/mo
- Call trackingIncluded
Month to month, per location.
30 minutes on Google Meet. You own the site, the domain and the accounts.
Should a roofer pay for SEO, run Google Ads or buy leads?
Ziwi manages Local Services Ads and search ads for one fee of $297 a month with ad spend up to $1,500, and runs local SEO from $297 a month per location, so a roofer can have both for $594 a month in fees before ad spend. The per-lead side differs by channel: The Search Sherpa, an SEO agency, puts Google Local Services Ads at roughly $55 to $95 a lead, exclusive, Angi and HomeAdvisor leads at $50 to $120 or more, sold to three to eight companies, and Google search ads at about $228 a lead, citing LocaliQ (July 2026, checked October 2026). BizIQ, an agency that sells roofing SEO, puts Google Ads at $150 to $350 or more a lead in competitive roofing markets, says a mature organic campaign brings that to $25 to $100 a lead, and expects 3 to 6 months of work before organic leads rise (July 2026, checked October 2026).
- 01
Shared lead platforms. $50 to $120 or more a lead, sold to three to eight companies (The Search Sherpa, checked October 2026); the same lead goes to your rivals, and it stops when you stop paying. See how much roofing leads cost.
- 02
Google Local Services Ads. Roughly $55 to $95 a lead, exclusive to you, paid to Google per lead (The Search Sherpa, checked October 2026).
- 03
Google search ads. About $228 a lead for roofing and gutters, citing LocaliQ (The Search Sherpa), or $150 to $350 or more a lead in competitive markets (BizIQ), both checked October 2026.
- 04
Local SEO. A flat monthly fee rather than a price per lead; BizIQ puts a mature organic campaign at $25 to $100 a lead and expects 3 to 6 months before organic leads rise (checked October 2026).
A roof replacement is a large job: BizIQ puts a residential replacement at $8,000 to $20,000, and The Search Sherpa cites a HomeAdvisor national average of about $9,605 (both checked October 2026). Those are the sources' figures, not a promise about what any campaign will bring in, and Ziwi does not promise a lead count or a cost per lead. Demand also moves with the weather: Colorado Web Impressions advises roofers to front-load paid ads in spring and after named storm events and lean on SEO and reputation in winter (June 2026, checked October 2026).
What should a roofing marketing quote include?
A roofing marketing quote should show at least 5 things in writing: each monthly fee by line, the ad spend kept separate, any setup fee, the contract length, and who owns the website, the domain and the ad accounts. It should also say what happens to the site if you leave, since Footbridge Media says you take your website with you and Ziwi says the same, while a site rented inside a platform may not move (checked October 2026). These are the red flags that make two roofing quotes hard to compare.
- One bundled number. A single monthly price with no lines hides what each part costs.
- Ad spend inside the fee. You cannot tell how much reached Google or Meta.
- A promised ranking or lead count. No agency controls Google's results or who calls after a storm.
- A long contract on a rented site. Leaving can mean losing the website and starting over.
- Leads you do not own. Shared leads from a platform go to several roofers at once and stop when the payments stop.
Roofing marketing comes down to lines you can price one at a time: roofing agencies that publish prices run from $249 a month all in (Footbridge Media) to SEO starting at $2,900 a month (WebFX), checked October 2026, and most others quote after a call. Ziwi prices each line on its own, with local SEO and ads management from $297 a month, reviews $197, all month to month, and a $0 website build with a plan kept 12 months. For the search side see roofing SEO, for the site see roofing website design, and for the whole plan see Ziwi's roofing marketing.