Corporate Marketing: How Larger Companies Get More From Every Marketing Dollar

More booked meetings with the buyers you want, no big-agency retainer, prices printed before the first call.

b2b marketing Book

A search on a phone

Your website

A booked meeting

Contract signed

Illustration of the path from a search to a signed agreement.

What is actually wrong

Four numbers that make marketing leads leave an agency. Four that replace them.

Each column is a number a marketing lead runs into, where it comes from, and the Ziwi price instead.

The website A proposal What a mid-size company gets from other agencies when it asks what a website costs How agencies quote corporate sites: a deck and a proposal after two calls, never a price list. A pattern, not a survey.
At Ziwi $0 Keep the hosting plan 12 months; the $2,500 build fee is waived and hosting is in the plan.
A change Weeks How long a landing page change waits in an agency queue The word marketing leads use for the wait behind a ticket. No measured industry average for this exists.
At Ziwi 24 hours A date swapped or a form field added, by the person who built the page.
The report A slide deck What last month's spend produced, as it reaches leadership The gap marketing leads describe: clicks on a slide, no count of booked meetings. Not a measured average.
At Ziwi Booked meetings Qualified leads and booked meetings, each traced to its campaign. Results vary by market, offer and spend.
The agreement 12 months The term a big agency writes into the retainer One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month Site, domain and ad accounts in the company's name. Leaving costs $0.

Three top-row figures are words, not numbers, because nobody measures any of them across companies: "a proposal" is how corporate sites are priced, "weeks" is how long a ticket waits, and "a slide deck" is the report nobody can take to the CFO. Each Ziwi figure below is published.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, no build fee.

Day 1

Kickoff

Pages, buyers and brand rules agreed.

Day 3

The site is live

A page and offer per product line, on brand.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. A date swapped in 24 hours.

Once we have your brand guidelines and logins. The $2,500 build fee is waived after 12 months of hosting.

Live on day two, reported weekly.

Day 1

Kickoff

Ad accounts and tracking, the company's.

Day 2

The first campaigns run

On searches buyers type when they have budget.

Every day

Answered in 72 seconds

A text back, after hours too.

Every week

The weekly report

Qualified leads, meetings, what each cost.

Once brand, legal and account access are in. Spend is paid from the company's account.

The longer clock that keeps paying.

Day 1

Kickoff

Profiles and site access, the company's.

Month 1

The pages and the templates

Location pages, internal links, on-page fixes, weekly.

Months 3 to 6

The rankings move

The usual B2B clock.

After that

It compounds

Organic pages keep sending leads as ads drop.

After the discovery call and site access. B2B rankings move slower than ads.

One rail, three lanes.

Day 1

Kickoff

Every login, the company's.

Day 2

The first campaigns run

Day 3

The site is live

Months 3 to 6

The rankings move

Every day

Answered, and changed

A buyer texted in 72 seconds. A page changed in 24 hours.

After the discovery call and account access. B2B rankings take 3 to 6 months.

What you get

What a mid-size company gets every month, in writing

To get more qualified leads for a mid-size company, show up in search and AI answers for what buyers type, with a page per product line that books a meeting. Run search ads and social ads aimed by job title. Answer leads in seconds and count booked meetings, not clicks.

Buyers searching for what you sell find your company first

Organic results and AI answers for the terms your buyers type.

B2B SEO and search $297, $597 or $997 a month per location

The buyer with budget this quarter sees your ad first

Tracked calls and forms on every campaign, inside your brand guidelines.

Google Ads Managed from $297 a month

Your offer reaches the people who sign the contract

Audiences by job title and company, plus follow-up ads to visitors who did not book.

Meta ads for B2B Managed from $297 a month

Every campaign lands on a page built to book a meeting

One page per product line or buyer, built to pass brand and legal review.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every lead is answered before it sits in a shared inbox

A text back in seconds, qualifying questions asked, the meeting on the rep's calendar.

Ziwi Engage On the published price list

Your rating holds up when a buying committee checks

Every closed deal gets the same review ask, never screened or paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

Other, bigger agencies bundle strategy, management and media fees into one retainer you cannot see inside, on a 12 month term.

The website build $0

Normally $2,500. Waived in full when the hosting plan is kept 12 months.

Ads management, all platforms $297/mo

Ad spend up to $1,500 a month included, paid from the company's own account.

Local SEO $297/mo

Per office location, Essentials. $597 and $997 where more companies compete.

Hosting and maintenance $99/mo

Hosting, updates, backups and small edits like a webinar date.

Ziwi Care $299/mo

Per site. A weekly post and unlimited edits that clear brand review.

Reviews and reputation $197/mo

Per office location. Asks after each closed deal, replies, monitoring, cleanup.

The work

The parts of the page that book the meeting

One build, with the three parts a buyer taps marked on it.

Whitlock Reyes LLP, a law firm website from the Ziwi design library
The offer, first screenIn the buyer's words, not the brand's
A consultation, one buttonSame button on every page
The number is a buttonOne tap to call between meetings

Whitlock Reyes LLP, a law firm build from the Ziwi design library. The notes are ours.


More builds from the library

No corporate build is in the library yet, so these are the closest professional and property firms, rebuilt around your brand.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

Buyers searching for what you sell find your company first.

Organic results and AI answers for the terms your buyers type.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

A landing page change is live within 24 hours. Site, domain and ad accounts are the company's from day one, not the agency's.

A change, start to finish

Can you swap the webinar date on the demo page? Legal signed off, the email goes out Thursday.

The marketing lead, Tuesday, 9:12 am
Within 24 hours, always

Done. New date on both pages, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration, not a case study. Dates, form fields and small edits ship within 24 hours, by the person who built the page.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes from the company's account to Google or Meta, never through us. Month to month, logins on request.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does corporate marketing cost? Ziwi is $297 a month to run the campaigns, every rung printed. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. $497 at $1,500 to $3,500 in spend, $797 above. Spend stays in the company's account.
Is there a retainer term? No. Month to month, no annual term. Site, data and ad accounts are yours; leaving costs $0. Only the free site asks 12 months of hosting.
Does corporate marketing need a different agency than a local one? Not a different kind, a different brief. The buyer is a committee, the cycle runs months and legal reads the copy. Same tools, built to pass that: search, paid social, landing pages. Brand and legal review, built in.
How should a B2B company measure its marketing? By booked meetings and qualified leads, traced to the campaign that produced them, not by clicks on a slide. Put call and form tracking on every campaign, count the meetings each books, report weekly. Clicks are a cost. Meetings are the result.
How fast can a campaign launch? Campaigns within 24 hours, a site in 3 days. After discovery, brand and legal approvals, and account access.
Is the free site really free at our size? Yes, the $2,500 build fee is waived in full, per site. $99 hosting or $299 Ziwi Care, 12 months, per site.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes, Google Meet, with the person who would run the account. You keep the plan either way.

The calendar opens in one click. No RFP first.

The corporate library

Four covers, twelve reads

Written for in-house marketing teams, not search engines. Pick the shelf that fits the problem.