Be the business your market finds first.
Local SEO is the work that puts a business in Google's map pack and local results when someone nearby searches for what it sells: an optimized Google Business Profile, consistent citations, technical fixes, review velocity, and local content. Ziwi runs it from $297 a month per location and reports the calls it produced.
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Where do businesses lose here?
When someone in your market searches for what you sell, you are either at the top or you are invisible. We put you there, and prove which calls it produced.
The top three map results take the calls. If your Google Business Profile is thin, unreviewed, or miscategorized, you are handing customers to the competitor next door.
Slow pages, missing service pages, and no local signals mean you never rank for the searches that actually make money.
Buyers now ask ChatGPT and Google AI who to hire. If your entity, reviews, and content are weak, the AI recommends someone else.
What local SEO actually is
Why it matters: the searches happen whether you show up or not. Every month, people in your area search for exactly what you sell; if you are not on that first screen of results, that demand does not disappear, it books with whoever is. And unlike ads, what SEO builds compounds: the pages, reviews, and profile keep producing after the work that created them is paid for, which is why your blended cost per customer falls over time.
Search engine optimization is the work of making your business the answer when someone searches for what you sell. For a local business, that mostly happens in two places: the map pack, where Google decides which three businesses to show first, and the organic results below it, where your service pages compete. Increasingly it also happens inside AI answers, where assistants like ChatGPT and Google AI recommend businesses by name.
Local SEO and national SEO are different jobs. Local SEO wins a geography: your Google Business Profile, reviews, citations, and service pages tuned to your area. National SEO competes everywhere at once, and its cost scales with page count and competition. Most local businesses never need national SEO; they need to own their market.
- Local SEO
- Winning your service area: the map pack, your profile, reviews, and pages for every service and town you serve. This is the plan priced on this page.
- National & competitive SEO
- Competing beyond a local market. Scope depends on pages, content, and competition, so it is priced after the audit, not off a menu.
- AI search
- Assistants recommend businesses with strong entities, reviews, and content. It is built into how we do local SEO, not an add-on.
The published prices cover the local scope: one business, one location. Multi-location businesses scale per location. If your market is national or unusually competitive, the audit comes first and the scope is priced openly, not after a sales dance. While rankings build, Google Ads and LSAs cover the searches you are not winning yet. The full explainer lives in what local SEO actually is. If you would rather start yourself, the free Google Business Profile setup guide covers the profile end to end.
Citation building
A citation is any place online that lists your business name, address and phone number: directories, map apps, data aggregators, industry sites. Google cross-checks them against your Google Business Profile, and every mismatch, old address or duplicate listing chips away at its confidence that you are where you say you are. Consistency is a ranking signal, not busywork.
Ziwi builds your citations across the directories that matter for your industry, cleans up the old ones, and keeps them consistent every month, included from $297 a month per location.
Technical SEO, WordPress SEO and site migration
Technical SEO is the health of the site: how fast pages load on a phone, whether Google can crawl and index them, and whether titles, headings and structured data say what each page is about. On WordPress that includes theme, plugins and hosting. A site migration is the riskiest moment: move domains or platforms without redirects and rankings vanish overnight.
Ziwi runs the technical audit in week one of every local SEO plan, fixes what it finds, and handles WordPress migrations with one-to-one redirects so nothing you have earned is lost.
Content and SEO writing
SEO writing is content built to answer what buyers in your area search for: a page for each service, one for each town you serve, and posts that answer questions people ask before they call. Filler posts do nothing. Pages that answer a real question, name your area and end with a way to book are what rank and convert.
Ziwi writes a new page or post every month on Local SEO at $597, up to four a month on Local SEO Plus at $997, and one piece a quarter on Essentials at $297.
Everything Local SEO Plus includes
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
Site health, local signals, and the competitive picture: we find what is actually holding you back before we touch anything.
Optimized, categorized, posted, and monitored. The map pack takes the calls; this is how you earn your spot in it.
A dedicated page for every service you want to sell, written to rank for the searches that make money and to convert the click.
Content built around what buyers in your area actually ask, not filler posts nobody reads.
Review generation is built into the work, because your rating is both a ranking factor and the first thing buyers check.
One consistent name, address, and phone across the local ecosystem, so Google trusts who and where you are.
Buyers now ask ChatGPT and Google AI who to hire. We build the entity, reviews, and content that get your business cited.
Every organic call and form is tracked, so SEO shows up in your cost-per-booked math instead of a vanity report.
What happens in your first 30 days?
No six-month mystery phase. The foundation goes in during month one, and you see every step of it in the report.
Full technical and local audit, Google Business Profile rebuilt, call tracking wired to organic.
Service pages drafted for the searches that make money; citations and listings cleaned up.
Local content goes live and the review engine starts asking every happy customer.
What we did, what moved, and what it cost per tracked call. In plain answers.
Local SEO Essentials is $297 per month, per location: your Google Business Profile posted weekly, citations built and kept consistent, on-page fixes, review asks, a content piece each quarter, and a monthly report. Local SEO is $597 and adds a new page or post every month, service-line pages, and local link outreach. Local SEO Plus is $997 for competitive markets, with up to four content pieces a month and a link and digital-PR program. All month-to-month. Local improvements often move in weeks; competitive rankings compound over months.
Ziwi, a bargain retainer, or doing it yourself?
| Compared on | Bargain SEO retainer | DIY | Ziwi |
|---|---|---|---|
| What you pay | Cheap, until you count the year of nothing | Your nights and weekends | From $297 per location, flat, published |
| Google Business Profile | Set once, forgotten | When you remember | Managed and posted continuously |
| Content | Spun filler posts | You write it | Real service pages, written for your market |
| Reviews & citations | Extra, if offered | Manual | Wired into the same engine |
| Reporting | Ranking screenshots | Guesswork | Cost per booked lead, weekly |
| Commitment | Often annual contracts | n/a | Month-to-month |
No rankings guarantees, from us or anyone honest. We control the inputs; Google decides the outputs. See published pricing.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
Local SEO Essentials is $297 a month per location. Local SEO is $597 and adds a new page or post every month plus local link outreach, and Local SEO Plus is $997 for competitive markets. Month to month, no annual contract, and every figure is on the published price list.
Expect movement in 3 to 6 months, with profile and map improvements often showing in the first few weeks. Rankings compound after that. We report progress every 30 days and never promise a position, because Google decides those, not us.
Local SEO wins one geography: the map pack, your Google Business Profile, reviews, and pages for the towns you serve, priced here from $297 a month per location. National SEO competes everywhere at once, and its cost scales with page count and competition, so it is scoped after an audit instead of off a menu.
Four causes explain most cases: an unverified or incomplete Google Business Profile, the wrong primary category, a name, address or phone that differs from one directory to the next, and being too far from the searcher for Google to count you as nearby. The first three are fixed inside your first 30 days on the plan; the fourth is answered with pages for the towns you serve.
Usually, yes: at $297 a month per location, one extra booked customer a month covers most local plans, and unlike ads the pages and reviews keep working after the month is paid for. The honest caveat is time. Ads produce customers this month; local SEO services for small business typically need three to six months before the calls show up in the report.
Parts of it, yes. Verifying your Google Business Profile, posting to it weekly, and asking every customer for a review cost nothing but time. Citations across dozens of directories, technical fixes, and a new page every month are where owners stall, and that is the work $297 a month buys.
Pair it with
Local SEO services compound underneath everything else. We pair them with Google Ads for immediate coverage and reviews and reputation to win the click, following Google's SEO fundamentals. Book a discovery call. Also under this service: Google Business Profile.
Google Ads & LSAs
Someone is searching for exactly what you do today. We make sure they land on your offer, call your tracked number, and show up in your cost-per-booked math.
Websites & Landing Pages
Most business websites are brochures with a phone number. Ours are booking machines: a page per offer, tracked end to end, and 100% yours from day one.
Reviews & Reputation
Buyers compare you to the competitor down the street before they ever call. We make that comparison a landslide: automated requests, managed responses, a profile that earns the click.