Your next customer reads your reviews first.
Reputation management is the ongoing work of earning more recent reviews and responding to the ones you get, because a rating and a review count decide who gets called before anyone reads a website. Ziwi runs automated FTC-safe review requests, managed responses and monitoring for $197 a month per location.
Also in services
Where do businesses lose here?
Buyers compare you to the competitor down the street before they ever call. We make that comparison a landslide: automated requests, managed responses, a profile that earns the click.
Happy customers forget to review. Unhappy ones never do. Without a system, your online rating misrepresents your business.
An unmanaged Google Business Profile with old photos and unanswered reviews tells buyers nobody is home.
An ignored one-star review does more damage than the review itself. Responses are marketing.
Why reviews decide who gets called
Why it matters: when everything else looks similar, trust decides, and your rating is trust made visible. It decides two things at once: whether Google shows you, and whether the person who sees you calls. A strong review profile is also the one advantage a competitor cannot buy overnight; it has to be earned the same slow way you earned it.
Before anyone calls you, they read about you. Your Google rating shapes two things at once: whether Google shows you at the top of the map, because reviews are part of how Google decides, and whether the person searching picks you once it does.
Reputation work is not buying stars. It is a system: ask every happy customer at the right moment, make leaving a review effortless, respond to everything including the bad ones, and let the volume and recency compound. We never gate, filter, or buy reviews; besides being against platform rules, it is the kind of shortcut that shows.
- Rankings
- Review count, rating, and recency feed your spot on the map. Reputation is SEO.
- Conversion
- Same service, same price: the 4.8 with 200 reviews gets the call over the 3.9 with 12.
- Recovery
- Bad reviews answered well read as accountability. Silence reads as guilt.
Review generation is wired into our local SEO plan; it also runs standalone at the $197 a month on the prices page. The full explainer lives in the reviews and reputation guide. Want to try the replies yourself first? The free review reply guide prints the prompts we tested.
Everything included, on autopilot
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
Every completed job or visit triggers the request, at the moment satisfaction peaks.
One tap to the review box, not a scavenger hunt.
Google first, plus the sites your buyers actually check in your industry.
Every review answered, good and bad, in your voice.
Categories, photos, and details tuned so the profile deserves the rating.
New reviews surface immediately, so nothing festers.
We ask everyone and filter no one. The rating you earn is the rating you show.
Volume, rating trend, and what reviews are doing to your calls.
What happens in your first 30 days?
The engine starts asking within the first week, and compounds from there.
Review asks are connected to your job or visit flow; profiles are audited.
Categories, photos, and details fixed so the profile converts.
Asks are flowing, responses are handled, laggard platforms addressed.
Volume, trend, and the effect on calls, in plain answers.
Reviews and reputation is $197 per month, per location. Runs standalone or wired into the local SEO plan, month-to-month, like everything else.
Ziwi, a review-blast tool, or hoping for the best?
| Compared on | Review-blast SaaS | Doing nothing | Ziwi |
|---|---|---|---|
| Who gets asked | A mass text blast | Nobody | Every customer, at the right moment |
| Gating | Sometimes, quietly | n/a | Never. Ask everyone, filter no one |
| Responses | You | Nobody | Handled, in your voice |
| Profile quality | Untouched | Decaying | Cleaned and maintained |
| Reporting | Send counts | n/a | Rating trend and effect on calls |
Gating reviews violates platform rules, and buying them can violate FTC rules. We do neither, and neither should anyone you hire.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$197 a month per location, month to month: automated review requests, managed responses, monitoring and profile cleanup. It runs standalone or wired into the local SEO plan, which starts at $297 a month.
We ask every customer the same way, within a day of the job, and never filter who gets asked or offer anything for a positive review. That sentiment-neutral, no-gating, no-incentive approach is what Google's review policy and the FTC's 2024 rule on fake reviews require, and it is why the reviews you earn stay up.
Only if it breaks Google's policies: fake, off-topic, a conflict of interest, or abusive. We flag those for removal, and Google usually answers in a few days, occasionally up to 2 or 3 weeks. An honest negative review cannot be removed by us or anyone else, so the fix is a good response and a steady flow of new reviews around it.
Three steps, within 24 hours: thank them and name the specific problem, take the fix offline with a real person and a number to call, and never argue in public. The response is written for the next hundred people who read it, not for the one who wrote it, and you approve the voice once.
Enough to beat the businesses next to you in the map pack, which for most local markets means at least 50 reviews, a 4.7 or better rating, and something new every week. Count, rating and recency all feed the map ranking, so a steady 4 to 8 new reviews a month usually matters more than a one-time push.
Requests start going out in the first week, so the first new reviews typically land inside the first 30 days. After that the count grows with your job volume, because every completed job triggers an ask. We report the count, the rating trend and the effect on calls every month.
Pair it with
Reputation management services work best next to the channels that send buyers to check you: local SEO and Google Ads. We manage it inside Google's Business Profile review policies, never with fake reviews. Book a discovery call.
SEO & Local Search
When someone in your market searches for what you sell, you are either at the top or you are invisible. We put you there, and prove which calls it produced.
Websites & Landing Pages
Most business websites are brochures with a phone number. Ours are booking machines: a page per offer, tracked end to end, and 100% yours from day one.
Ziwi Engage
The business that answers first wins the customer. Engage texts every new lead in seconds, answers questions, and books the appointment. Even at 9 PM on a Friday.