The customers you already have are the cheapest ones to sell.
Email and SMS nurture is the automated follow-up that works a list you already own: past customers, quotes that never closed, and leads that went quiet. Ziwi builds the sequences, writes the campaigns and reports what they booked. Nurture Starter is $297 a month and includes the sequences plus one campaign a month.
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Where do businesses lose here?
The customers you already have are the cheapest ones to sell. We turn your list of past customers, quiet quotes and cold leads back into booked work, by email and by text.
Most people who ask for a price never say no. They go quiet, get busy, and buy from whoever followed up. Two or three well-timed messages recover work you already paid to create.
The people who already paid you are the easiest sale you will ever make, and at most businesses they never hear from you again until they need you.
Business texting has rules. Sending from an unregistered number gets your messages filtered or blocked, and you never find out why the replies stopped.
What follow-up actually is
Why it matters: you already paid for every name on that list. Reaching them again costs a fraction of what it cost to get them, which is why follow-up usually returns more per dollar than anything else we run. It is also the only channel you own outright: no auction, no algorithm, nobody bidding against you for your own customers.
Nurture is the set of messages that go out after somebody raises their hand, plus the campaigns that go back to the people who already know you. New-lead sequences catch the ones who went quiet. Reactivation campaigns wake up a list that has gone cold. Repeat-business campaigns bring back the customers whose next job is due.
Email and text do different jobs. Email carries the longer explanation, the offer and the proof. A text gets read in minutes, which makes it the right tool for a reminder, a confirmation or a short question. Most of what works is both, sequenced so the two never talk over each other.
- New-lead follow-up
- The two or three messages that turn a price request into a booking instead of a maybe.
- Database reactivation
- A campaign back to the list you already own, with a reason to answer now.
- Repeat business
- Messages timed to the job people forget: the next service, the annual check, the thing they said they would do later.
Sending is done properly: an authenticated email domain, a registered business number for text, consent captured and honored, and unsubscribes handled the day they arrive. Anything that replies gets instant lead answering from Ziwi Engage like any other lead, and the same sending engine carries your review requests. Both plans are on the prices page.
Everything the full plan includes
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
Written like a person wrote them, timed to what somebody actually did, and pointed at one clear next step.
Short, useful, and sent when it helps: the reminder, the confirmation, the nudge on a quote that went quiet.
Past customers, open quotes, and cold leads are different people. They stop getting the same message.
A real campaign back to the names you already own, with an offer worth answering.
The next service, the annual check, the seasonal job. Timed to when it is actually due.
Domain authentication, business registration for text, consent records, and opt-outs processed immediately.
Sequences start from your forms and calls, and stop the moment somebody books.
You see the replies and bookings each send produced, not a page of open rates.
What happens in your first 30 days?
The list comes first. Nothing goes out until we know who is on it, what they bought, and what they agreed to.
The list is pulled together and cleaned, consent is checked, your email domain is authenticated, and the sending number is registered.
The new-lead sequence is written and wired to your forms and calls, so a quote never goes quiet unanswered again.
A reactivation or repeat-business campaign goes to the list you already own, with a real reason to reply.
The replies, bookings and revenue each send produced. In plain answers.
Nurture Starter is $297 per month: the follow-up sequences plus one campaign a month. Nurture is $597 per month: adds reactivation and repeat-business campaigns, registered text messaging, and list cleaning. Both run standalone or inside a plan, month-to-month, like everything else.
Ziwi, a newsletter tool, or no follow-up at all?
| Compared on | A newsletter tool | No follow-up | Ziwi |
|---|---|---|---|
| What goes out | A monthly newsletter | Nothing | Sequences timed to what somebody did |
| Text messages | Usually not | From a personal phone | Registered sending, consent tracked |
| The quiet quote | Never contacted | Never contacted | Followed up until they answer or opt out |
| Past customers | On one list with everybody | Forgotten | Segmented and timed to their next job |
| Reporting | Opens and clicks | None | Replies and booked work |
| Commitment | Annual plans common | n/a | Month-to-month |
We send only to people who agreed to hear from you, every opt-out is honored immediately, and we will not import a list you did not earn. That is the law, and it is also what keeps your messages landing.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
Nurture Starter is $297 a month: new-lead follow-up sequences wired to your forms and calls, plus one campaign a month. Nurture is $597 a month and adds reactivation and repeat-business campaigns, registered text messaging, and list cleaning. Both run month to month.
SMS marketing is sending short business texts to people who agreed to receive them, and yes, it is legal when done that way. The TCPA requires written consent before a marketing text, sending only between 8 AM and 9 PM in the recipient's time zone, and honoring every stop reply. Business numbers also have to be registered before carriers will deliver them; we handle that registration, which typically takes one to three weeks.
One campaign a month on Nurture Starter, plus the automated sequences that fire when someone raises a hand. Nurture adds reactivation and repeat-business campaigns, usually 2 to 4 sends a month in total. Fewer, better sends beat volume; every message has a reason to exist.
For a new lead, typically 5 to 7 messages over 14 days: an instant confirmation text, a same-day email answering their question, a day-2 nudge on the quote, a day-4 proof piece such as reviews or a before and after, a day-7 offer with a reason to act, and a final check-in. It stops the moment they book.
Yes, 100%. Your contacts, your consent records, your sending domain and your registered number stay yours. Export it any time, and if you leave, it goes with you. We never share, rent or reuse it.
Old lists are often the best ones, as long as we clean them first. We remove anyone who never consented or whose address has gone bad, then a short reintroduction goes out before any offer. A list that has been quiet for 2 or 3 years can still be reactivated; one that never consented cannot be used at all.
Pair it with
Follow-up works best when the first reply is instant: Ziwi Engage answers every new lead in seconds, then the sequence takes over. The bookings it produces land in call tracking and reporting like every other source. Book a discovery call. Also under this service: SMS Marketing.
Ziwi Engage
The business that answers first wins the customer. Engage texts every new lead in seconds, answers questions, and books the appointment. Even at 9 PM on a Friday.
Reviews & Reputation
Buyers compare you to the competitor down the street before they ever call. We make that comparison a landslide: automated requests, managed responses, a profile that earns the click.
Call Tracking & Reporting
Which ad produced your last booked customer? If your agency cannot answer that, they are guessing with your money. We wire it so the answer is on a dashboard.