15 industries

Industries

We go deep in one industry at a time.

Two deep practicesTwenty-seven published playbooksOne team, one systemMonth to month

Ziwi runs a small number of vertical marketing practices rather than serving every business type. Each practice publishes what the buyers search for, the objections that stall a sale, the offers that move them, and the price. The same engine runs underneath every vertical: website, ads, lead answering, and one weekly report on cost per booked customer.

Book a discovery call See the services engine

Dental

Our flagship vertical. A full dental playbook, tracked client campaigns, and the published numbers on this site. Runs as Ziwi Dental Marketing.

SEE THE DENTAL PRACTICE 02

Personal Injury Law

Built on the intake wound: the case signs with whoever answers first. Instant intake answering, a page per case type, and a cost per signed case a managing partner can audit.

SEE THE PI PRACTICE 03

Your industry next?

The playbook is portable: research the buyers, build the offers, launch the pages and ads, prove the numbers. We add verticals deliberately, one at a time.

HOW WE PICK INDUSTRIES

The full list

Which industries does Ziwi publish playbooks for?

01Dental practicesDental Marketing: How Dentists Get More Booked PatientsSee the dental practice 02Personal injury lawPersonal Injury Marketing: How Law Firms Win the Intake RaceSee the PI practice 03Law firmsLaw Firm Marketing: The Complete GuideRead the guide 04Real estateReal Estate Marketing: How Agents Actually Win Listings and ClientsRead the guide 05RoofingRoofing Marketing: How Roofers Generate Leads They OwnRead the guide 06HVACHVAC Marketing: How Home-Service Contractors Fill the ScheduleRead the guide 07LandscapingLandscaping Marketing: How Landscapers Generate Leads They OwnRead the guide 08ConstructionConstruction Marketing: How Contractors Win Better JobsRead the guide 09Med spaMed Spa Marketing: How Medical Spas Book More ConsultationsRead the guide 10ChiropracticChiropractor Marketing: How Chiropractors Get More New PatientsRead the guide 11VeterinaryVeterinary Marketing: How Veterinary Practices Get More New ClientsRead the guide 12Small businessSmall Business Marketing: How Local Businesses Actually Get CustomersRead the guide 13Corporate & enterpriseCorporate Marketing: How Larger Companies Get More From Every Marketing DollarRead the guide 14Franchise & multi-locationFranchise Marketing: How Multi-Location Brands Win Locally Without Losing the BrandRead the guide 15PlumbingPlumbing Marketing: How Plumbers Generate Leads They OwnRead the guide 16Auto Repair Shop Marketing: How Shops Keep Every Bay FullRead the guide 17Electrician Marketing: How Electricians Fill the ScheduleRead the guide 18Gym Marketing Agency: How Studios Fill Classes and Keep MembersRead the guide 19Home Health Care Marketing: How Agencies Reach Referrers and FamiliesRead the guide 20MSP Marketing: How Managed IT Providers Win ContractsRead the guide 21Moving Company Marketing: How Movers Stop Renting Their LeadsRead the guide 22Pest Control Marketing: How Operators Fill a Recurring RouteRead the guide 23Plastic Surgery Marketing: How Practices Fill a Consult CalendarRead the guide 24Property Management Marketing: How Managers Grow Door CountRead the guide 25Restaurant Marketing: How Restaurants Fill Weeknight TablesRead the guide 26Salon and Spa Marketing: How Owners Keep Every Chair BookedRead the guide 27Senior Living Marketing: How Communities Fill UnitsRead the guide

Don't see your industry? We probably still fit. Most of our clients weren't on a list either. Tell us. Book a discovery call.

Five colleagues talking together in an open studio workspace.

ONE INDUSTRY AT A TIME

The playbook

How does a Ziwi vertical practice get built?

STEP 1

Research the buyers

Competitor teardowns, ad-library mining, and the real pains owners talk about when nobody is selling to them.

STEP 2

Build the offers

Every offer removes risk, gives something tangible, or proves the mechanism on the buyer's own data. No “book a call to hear our pitch.”

STEP 3

Launch the pages and ads

A dedicated domain, landing pages per offer, tracking wired, Engage answering. The same connected engine, tuned to the vertical.

STEP 4

Prove it, then scale

Paid spend only after the numbers hold. Case studies earn the next vertical. Depth first, breadth later.

Where we work

Industries, at a glance

Three colleagues working through a plan on a whiteboard in a brick studio.

Dental practices

Implants, ortho, new patients

An empty studio meeting table beside a tall window, shelves and plants behind it.

Roofing

Storm response to booked jobs

A marketer at a wooden desk reviewing a campaign dashboard on a laptop.

Landscaping

Design-build lead flow

Questions

About the model

As an industry-specific marketing agency, Ziwi goes deep in one vertical at a time. Explore our dental marketing and personal injury law firm marketing practices, see the full services engine behind them, check the published prices, or book a discovery call.

Marketing guides: personal injury marketing, law firm marketing, and digital marketing for law firms.

Which industries does Ziwi serve?

Twenty-seven: dental practices, personal injury law firms, law firms in every practice area, real estate agents, roofers, HVAC companies, plumbers, landscapers, contractors, med spas, chiropractors, veterinary clinics, small businesses, corporate and B2B teams, franchise systems, pest control, gyms, movers, auto repair, electricians, managed IT, property management, senior living, restaurants, salons, home health and plastic surgery. Dental and personal injury are the two deep practices; the other twenty-five run on the same published playbook, from $297 a month.

What if my industry is not listed?

We still talk, and we tell you straight whether the playbook fits. Most of the fifteen started as a conversation with an owner who was not on a list either. If we are not the right fit, we say so on the 20 to 30 minute call and tell you what we would do anyway.

Does the price change by industry?

No. The published prices are the same in every vertical: ads management from $297 a month, Local SEO from $297 a month per location, a website from $0 with an ongoing plan, month to month. What changes by industry is the offer, the pages and the creative, not the price list.

What makes a vertical practice different from a generalist agency?

A vertical practice arrives with the offer, the pages and the creative already built and measured for your industry, so the first campaign is live within 24 hours of kickoff instead of after a month of learning on your budget. Underneath it, the ten services are the same engine every client gets.

Is each vertical a different company?

No. One team, one system, one standard, one price list. The verticals are practice areas: same engine, same flat-fee terms, same weekly reporting, with industry-specific offers and creative on top.