People searching near each location find that location
The map pack, the organic results and the AI answers, with a profile and a page per unit.
Multi-location SEO and local search
$297, $597 or $997 a month per location
Franchise Marketing: How Multi-Location Brands Win Locally Without Losing the Brand
More booked customers at every location, without a system-wide retainer, at per-location prices you can read before you call.
A search on a phone
Your location page
A booked customer
Through the door
Illustration of the path from a search to a customer at the door.
What is actually wrong
Four numbers that make franchisors leave. Four that replace them.
Each column is a figure a multi-location brand runs into, where it comes from, and the Ziwi figure that replaces it, per location.
The website
Quoted per unit
What a multi-location brand is quoted for a page per location
How agencies price location pages: one quote per unit, on a call. A pattern, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. One page per location, hosting included.
A change
Weeks
How long a new number or new hours wait to reach a location page
The word location owners use for a change stuck in a corporate queue. No measured average exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The numbers
No rollup
What corporate can see across locations from last month's spend
The gap franchisors describe: a report per vendor, no page with every location on it. Not a measured average.
At Ziwi
One report
Cost per booked customer, per location, rolled up for corporate weekly, every booking traced to its ad. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
The brand owns every website, every domain and every ad account. Leaving costs $0.
Three of the four figures on the top row are words rather than numbers, because no measured industry average exists for any of them: "quoted per unit" is how agencies price location pages, "weeks" is the word owners use for how long a change waits, and "no rollup" is the gap franchisors describe, not a count. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Locations and offers agreed, access in the brand's name.
Day 3
The location pages are live
A page and an offer per location, on brand.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in the brand's name.
Day 2
The first campaigns are live
In each location's service area, on the searches that book today.
Every day
Answered in 72 seconds
Routed to the right location, nights and weekends included.
Every week
The report
Cost per booked customer, per location, rolled up for corporate.
Durations start after discovery, approvals and account access. Ad spend is paid to Google from the brand's own account.
A longer clock, and it keeps paying.
Day 1
Kickoff
Every profile and the site access in the brand's name.
Month 1
The profiles and the pages
One profile per location, posted weekly, citations built.
Months 3 to 6
The map pack moves
The typical clock, location by location.
After that
It compounds
It keeps producing in the months you spend less on ads.
Durations start after discovery, approvals and account access. Multi-location SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in the brand's name.
Day 2
The first campaigns are live
Day 3
The location pages are live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Leads in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Multi-location SEO runs to a longer clock, 3 to 6 months per location.
What you get
What a multi-location brand gets every month, in writing
Six lines, one team, one report per location. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The searches that book today get the nearest location's ad
Spend is paid to Google out of the brand's own account, one budget per location.
Google Ads and LSAs
Managed from $297 a month
Your offer reaches the neighborhood around every unit
Dozens of tested creatives behind an approved offer, changed only where the location changes.
Meta ads for franchises
Managed from $297 a month
Every location has its own page and its own offer
The service area, the phone, the hours and the reviews change. The brand does not.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every lead is answered and sent to the right location
A text back in seconds, the questions answered, the time written into that location's calendar.
Ziwi Engage
On the published price list
Every location's rating keeps climbing without incentives
Every customer gets the same ask, never screened and never paid for, at every location.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A franchise agency quotes a system-wide retainer on a call, then a setup fee per location on top. Every price here is per location, in writing.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the customer
One build, with the three parts a customer uses marked on it.
The offer, first screenIn the customer's own words
The number is a buttonOne tap to call the nearest location
Booking, not a callThe same button on every location page
Kelvin Home Services, a build from the Ziwi design library. The three notes are ours.
More builds from the library
Plover and PineNeighborhood restaurant
Ember Roast CoffeeCoffee house and roastery
Novella AestheticsMed spa
Palisade Fence Co.Fence contractor
There is no franchise build in the library yet, so these are the closest storefront and service businesses. Every build starts from a designed site at this level, then gets rebuilt around your brand and each location.
Updates, maintenance and the terms
What working with us is actually like
Ask for a change to one location's page and it is done within 24 hours. Everything the marketing runs on is in the brand's name from day one.
A change, start to finish
Can you put the new hours and phone number on the Tampa location page? It opens Monday.
The franchisor, Tuesday, 9:12 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Tuesday, 2:40 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does franchise marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The franchise library
Four covers, twelve reads
Written for multi-location businesses, not for search engines. Pick the shelf that matches the problem.