People searching for a lawyer nearby find your firm
The map pack, the organic results and the AI answers, for the practice areas you want more of.
Law firm SEO and local search
$297, $597 or $997 a month per location
Law Firm Marketing: The Complete Guide
More signed clients for your firm, without a $5,000 a month retainer, at prices you can read before you call.
A search on a phone
Your website
A booked consult
A signed client
Illustration of the path from a search to a signed client.
What is actually wrong
Four numbers that make law firms leave. Four that replace them.
Each column is a figure a law firm runs into, with where that figure comes from, and the published Ziwi figure that replaces it.
The website
By proposal
What a law firm is told when it asks what a website costs
How legal web vendors quote: a proposal after a call, never a price list. A pattern, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change
Weeks
How long a new bio or a practice area page waits
The word firms use for how long a small website change waits. No measured industry average for this exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The 9 pm lead
Voicemail
What a person who calls the firm after hours usually reaches
The intake gap firms describe: two firms called the same night, one of them closed. Not a measured average.
At Ziwi
72 seconds
Every lead texted back, nights and weekends included, and the consult on your calendar. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
You own the website, the domain and the ad accounts. Leaving costs $0.
Three of the four figures on the top row are words rather than numbers, because no measured industry average exists for any of them: "by proposal" is how legal web vendors quote, "weeks" is how long firms say a change waits, and "voicemail" is where the after hours call goes. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Pages and practice areas agreed, access in your name.
Day 3
The website is live
A page and a next step per practice area.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in your name.
Day 2
The first campaigns are live
On the searches that call today.
Every day
Answered in 72 seconds
Nights and weekends included.
Every week
The report
Cost per signed client, in plain numbers.
Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account. Your state bar rules apply to every ad, so nothing runs before you have read it.
A longer clock, and it keeps paying.
Day 1
Kickoff
The profile and the site access in your name.
Month 1
The profile and the pages
Posted weekly, citations built, on-page fixes.
Months 3 to 6
The map pack moves
The typical law firm clock.
After that
It compounds
It keeps producing in the months you spend less on ads.
Durations start after discovery, approvals and account access. Law firm SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in your name.
Day 2
The first campaigns are live
Day 3
The new website is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Leads in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Law firm SEO runs to a longer clock, 3 to 6 months.
What you get
What a law firm gets every month, in writing
Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The searches that call today get your ad
Local Services Ads included, with the Google Screened badge. Spend is paid to Google from your own account.
Google Ads and LSAs
Managed from $297 a month
Your firm stays in front of people who looked and left
Follow-up ads to people who visited your pages and did not call.
Meta ads for law firms
Managed from $297 a month
Every practice area has its own page and its own next step
Family, estate planning, criminal defense, business law, each with its own page and call tracking.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every lead is answered before it calls the next firm
A text back in seconds, the intake questions asked, the consult on your calendar.
Ziwi Engage
On the published price list
Your rating keeps climbing without incentives
Every closed matter gets the same ask, never screened and never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A legal marketing agency quotes the website by proposal and its fee as a share of your ad spend, on a call.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the client
One build, with the three parts a client uses marked on it.
The practice area, first screenIn the client's own words
The number is a buttonOne tap to call on a phone
The consult is a button tooThe same button on every page
Garrick Hale Law, a build from the Ziwi design library. The three notes are ours.
More law and professional builds
Arden and OstrowImmigration law boutique
Corbel RealtyResidential real estate
Wrenhouse Design-BuildDesign-build firm
Northbeam ConstructionGeneral contractor
The library has two law builds so far, so the rest of the shelf is the closest professional work. Every build starts from a designed site at this level, then gets rebuilt around your firm and your practice areas.
Updates, maintenance and the terms
What working with us is actually like
Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the firm's name from day one.
A change, start to finish
Can you add the new associate's bio to the family law page? She starts Monday.
The firm, Wednesday, 10:05 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Wednesday, 3:20 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does law firm marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The law firm library
Four covers, twelve reads
Written for law firms, not for search engines. Pick the shelf that matches the problem.