Construction and Contractor Marketing - Ziwi Marketing

Construction Marketing: How Contractors Win Better Jobs

Better jobs, signed with clients who found you first, without a $5,000 a month retainer, at prices you can read before you call.

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A search on a phone

Your website

A signed job

On the job

Illustration of the path from a search to a crew on the job.

What is actually wrong

Four numbers that make contractors leave. Four that replace them.

Each column is a figure a construction company runs into, with where that figure comes from, and the published Ziwi figure that replaces it.

The website $3,000 to $8,000 What a contractor is quoted to have a website built Typical agency range for a contractor site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a small website change waits The word contractors use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
The lead Sold to several How many contractors one marketplace lead goes to How the marketplaces describe their own product: one homeowner request, several contractors quoting. Not a count we took.
At Ziwi Only you Every call and estimate request comes from your own pages and ads, and goes to nobody else. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word contractors use for how long a change waits, and "several" is how the marketplaces describe their own lead, not a count we took. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Pages and offers agreed, access in your name.

Day 3

The website is live

A page per service, and the finished work to prove it.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches from people planning a project now.

Every day

Answered in 72 seconds

Nights and weekends included.

Every week

The report

Cost per signed job, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, on-page fixes.

Months 3 to 6

The map pack moves

The typical contractor clock.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Contractor SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Contractor SEO runs to a longer clock, 3 to 6 months.

What you get

What a contractor gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

People planning a project nearby find your company first

The map pack, the organic results and the AI answers, for the work you want more of.

Contractor SEO and local search $297, $597 or $997 a month per location

The homeowner searching for a contractor today sees your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads and LSAs Managed from $297 a month

Your remodel and new build work reaches the neighborhood

Finished jobs, before and after, behind an offer the neighborhood sees.

Meta ads for construction Managed from $297 a month

Every service has its own page and its own portfolio

Kitchens, additions, new builds, commercial fit-outs, each with its own page and its own photos.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every lead is answered before the next contractor calls back

A text back in seconds, the questions answered, the site visit written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every finished job gets the same ask, never screened and never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A contractor marketing agency quotes $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, on a call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that win the job

One build, with the three parts a client uses marked on it.

Northbeam Construction, a contractor website from the Ziwi design library
The finished work, first screenThe work speaks before you do
The number is a buttonOne tap to call on a phone
An estimate, not a callbackThe same button on every page

Northbeam Construction, a build from the Ziwi design library. The three notes are ours.


More construction builds

Every build starts from a designed site at this level, then gets rebuilt around your company, your finished jobs, and your service area.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the company's name from day one.

A change, start to finish

Can you add the finished kitchen photos to the remodels page? The client wants to share it Friday.

The contractor, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does construction marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The construction library

Four covers, twelve reads

Written for construction companies, not for search engines. Pick the shelf that matches the problem.