Landscaping Marketing: How Landscapers Generate Leads They Own

More estimates in the rush and more contracts to carry the winter, without a $5,000 a month retainer, at prices published up front.

lawn care near me Book

A search on a phone

Your website

A booked estimate

Crew in the yard

Illustration of the path from a spring search to a crew in the yard.

What is actually wrong

Four numbers that make landscapers leave. Four that replace them.

Four figures a landscaper runs into between March and November, where each comes from, and the Ziwi figure beside it.

The website $3,000 to $8,000 What a crew is quoted for a site with a project gallery Typical agency range for a contractor site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 Keep a plan 12 months and the $2,500 build fee comes off. Hosting included.
A change Weeks How long a new spring cleanup price waits to reach the site The word landscapers use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Seasonal offers, new towns, a crew photo: live within 24 hours, by the person who built it.
The season Feast or famine What the phone does from the last fall cleanup to the first spring thaw The words landscapers use for the slow months. Not a measured average.
At Ziwi Booked ahead Campaigns start 4 to 6 weeks before each surge; the contract page sells the slow months. Results vary by market, offer and spend.
The agreement 12 months The term an agency asks you to sign, usually in the dead of winter One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month Site, domain and ad accounts are in your company's name. Leave any month for $0.

Two top-row figures are words because nobody measures either: "weeks" is what owners write in reviews about a change that sat, and "feast or famine" is their phrase for the slow months. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, before the rush, free with hosting.

Day 1

The service list

Design, hardscape, lawn care, irrigation, the contract: a page each.

Day 3

The site goes live

An offer per service, a gallery, and the contract page.

Every month after

Hosting or Ziwi Care

$99, or $299 with a post every week. A seasonal swap within 24 hours.

Days count from discovery, approvals and access. Free with hosting: a plan kept 12 months takes off the $2,500 build fee.

Running on day two, 4 to 6 weeks ahead of each surge.

Day 1

Accounts opened

Google and Meta ad accounts in your company's name.

Day 2

The first campaigns run

Launched 4 to 6 weeks ahead of the spring rush.

Every day

Answered in 72 seconds

While the crew is on a mower.

Every week

The report

Cost per booked estimate and per signed contract.

Days count from discovery, approvals and access. Ad spend goes to Google or Meta from your own account.

The slow lane; it carries you through winter.

Day 1

Profile handed over

Google Business Profile and site logins, every town set.

Month 1

Town pages and posts

A page per town, weekly project posts, citations built.

Months 3 to 6

The map pack moves

The usual outdoor-trade clock. Start in fall for spring.

After that

It compounds

The listing keeps producing when ads go quiet.

Days count from discovery, approvals and access. Map rankings move over months; start in the fall for spring.

Website, ads and SEO on one seasonal calendar.

Day 1

Kickoff

The site, the domain and the ad accounts in your company's name.

Day 2

The first campaigns run

Day 3

The site goes live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Estimates in 72 seconds. A seasonal swap within 24 hours.

Days count from discovery, approvals and access. Ads carry the first spring; SEO takes 3 to 6 months.

What you get

What a landscaping company gets every month, in writing

More landscaping customers come from four things: a Google Business Profile that ranks in every town you serve, search ads on seasonal searches like spring cleanups, a page and a photo gallery per service, and estimate requests answered within minutes.

Homeowners searching for a landscaper in your towns find you

The map pack, the organic results and the AI answers, with a page per town and your real photos.

Landscaping SEO and local search $297, $597 or $997 a month per location

The homeowner planning a spring cleanup this week gets your ad

Search ads and Local Services Ads on the seasonal searches, paid to Google by you.

Google Ads and LSAs Managed from $297 a month

Your seasonal and design-build offers reach the right streets

Cleanups in March, patios in summer, the contract in fall, tested creatives behind each.

Meta ads for landscaping Managed from $297 a month

Every service and the maintenance contract get their own page

Design, hardscapes, lawn care, irrigation, the contract, each with a gallery.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every estimate request is answered before the next landscaper

A text back in seconds while the crew is out, the visit on your calendar.

Ziwi Engage On the published price list

Your rating grows one finished yard at a time

Every install and renewal gets the same ask, never screened, never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A landscaping agency quotes $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, on a call.

The website build $0

Normally $2,500, waived when you keep a plan 12 months. Gallery included.

Ads management, all platforms $297/mo

With spend up to $1,500, timed to the spring and fall surges, paid by you.

Local SEO $297/mo

The Essentials tier for one location. $597 and $997 when your crews cover a whole metro.

Hosting and maintenance $99/mo

Hosting, updates, backups and small edits, like a new crew photo or a new town.

Ziwi Care $299/mo

Per location. A weekly project post through the season and unlimited small edits.

Reviews and reputation $197/mo

Per location. The review ask after every install, replies, monitoring, a clean profile.

The work

The parts of the page that book the estimate

One build, with the three parts a homeowner wanting an estimate uses marked on it.

Hedgerow Vale, the landscape design-build site in the Ziwi design library
The estimate offer, first screenA free estimate, in plain words
The number is a buttonOne tap to call from the back porch
An estimate request, not a callThe same form on every service page

Hedgerow Vale, from the Ziwi design library. The notes on it are ours.


More builds from the library

Hedgerow Vale is the library's outdoor build; the four beside it are the nearest outdoor trades. Yours gets rebuilt around your photos and towns.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

Homeowners searching for a landscaper in your towns find you.

The map pack, the organic results and the AI answers, with a page per town and your real photos.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

Ask for the summer offer to replace the spring one; live within 24 hours. Site, domain and ad accounts are in your company's name from day one.

A change, start to finish

Can you swap the spring cleanup offer on the home page for the summer maintenance plan? Cleanups end Friday.

The company, Tuesday, 9:12 am
Within 24 hours, always

Done. The maintenance plan is live, here is the link.

Ziwi, Tuesday, 2:40 pm

One drawn change request, not a case study. Seasonal swaps and small edits go live within 24 hours, by the person who built the site.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend is paid to Google or Meta straight from your company card, never through us. Month to month; the logins come to you the day you ask.

Questions

Asked, answered, and the fine print beside it

Six questions a landscaper asks before signing anything, the answer in orange, and the fine print beside it.
The questionThe answerThe fine print
Which marketing agencies for landscaping companies have no contract? Ziwi does, month to month with no contract, every price on this page: local SEO or ads management starts at $297 a month, every rung printed. Elsewhere, $249 a month all in, website included (Footbridge Media); five tiers from $599 to $10,000 a month (Symetric Productions) (checked October 2026). See what landscaping marketing costs, line by line. $497 with spend from $1,500 to $3,500, $797 over. The spend stays yours.
Do landscapers get more work from Google or Facebook? Google, for the jobs people are ready to book: a spring cleanup, a patio, an irrigation repair. Facebook works for design-build, where a finished yard plants the idea early. Search first, feed second.
When should a landscaping company start marketing for spring? In the fall. Local SEO takes months, so town pages built in October can rank by March. Ads go on four to six weeks before spring. Already spring? Ads first.
What happens if I leave in the off-season? You own everything and keep it, at $0. Month to month. The logins are handed over. Nothing owed.
How fast, before spring? Ads in 24 hours, the site in 3 days. Counted from discovery, approvals and access. Start in the fall.
Is the free website really free, gallery and all? Yes, the whole $2,500 build fee is waived. On $99 hosting or $299 Ziwi Care for 12 months. Gallery included.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Half an hour on Google Meet with the person who would run your account. You leave with next season's plan, hired or not.

One click opens the calendar. No form to fill first.

The landscaping library

Four covers, twelve reads

For landscaping owners, not search engines. Pick the shelf that matches the month.