Homeowners searching for a roofer nearby find your company
The map pack, the organic results and the AI answers, across the towns your crews drive.
Roofing SEO and local search
$297, $597 or $997 a month per location
Roofing Marketing: How Roofers Generate Leads They Own
More booked roofing jobs from leads you own, without a $5,000 a month retainer, at prices you can read before you call.
A search on a phone
Your website
A booked inspection
On the roof
Illustration of the path from a search to a crew on the roof.
What is actually wrong
Four numbers that make roofers leave. Four that replace them.
Each column is a figure a roofing company runs into, with where that figure comes from, and the published Ziwi figure that replaces it.
The website
$3,000 to $8,000
What a roofing company is quoted to have a website built
Typical agency range for a contractor site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change
Weeks
How long a small website change waits
The word roofers use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The lead
Resold
What happens to a shared lead you buy
Shared leads are sold to several roofers at once and arrive already price shopping. A description, not a count.
At Ziwi
Yours only
From your own site, ads and profile, answered in 72 seconds. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
You own the website, the domain and the ad accounts. Leaving costs $0.
Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word roofers use in reviews for how long a change waits, and "resold" is what happens to a shared lead, not a count of anything. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Pages and offers agreed, access in your name.
Day 3
The website is live
A page and an offer per service.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in your name.
Day 2
The first campaigns are live
On the searches a homeowner with a leak types today.
Every day
Answered in 72 seconds
Nights, weekends and storm weeks included.
Every week
The report
Cost per booked job, in plain numbers.
Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.
A longer clock, and it keeps paying.
Day 1
Kickoff
The profile and the site access in your name.
Month 1
The profile and the pages
Posted weekly, citations built, a page per town you work.
Months 3 to 6
The map pack moves
The typical roofing clock.
After that
It compounds
It keeps producing in the months you spend less on ads.
Durations start after discovery, approvals and account access. Roofing SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in your name.
Day 2
The first campaigns are live
Day 3
The new website is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Leads in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Roofing SEO runs to a longer clock, 3 to 6 months.
What you get
What a roofing company gets every month, in writing
Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The homeowner with a leak today gets your ad
Spend is paid to Google out of your own account and never routed through us.
Google Ads and LSAs
Managed from $297 a month
Your storm-season and replacement offers reach the neighborhood
Dozens of tested creatives behind a free inspection offer the neighborhood actually sees.
Meta ads for roofing
Managed from $297 a month
Every service has its own page and its own offer
Repairs, full replacements, storm damage, gutters, metal roofing, each with its own page.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every lead is answered before the next roofer gets it
A text back in seconds, the questions answered, the inspection written into your calendar.
Ziwi Engage
On the published price list
Your rating keeps climbing without incentives
Every finished roof gets the same ask, never screened and never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A roofing agency quotes $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, on a call.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the job
One build, with the three parts a homeowner uses marked on it.
The offer, first screenIn the homeowner's own words
The number is a buttonOne tap to call on a phone
An inspection, not a callThe same button on every page
Kestrel Roofing, a build from the Ziwi design library. The three notes are ours.
More builds from the library
Kelvin Home ServicesHVAC and plumbing
Palisade Fence Co.Fence contractor
Basalt Paving Co.Paving contractor
Northbeam ConstructionGeneral contractor
The four beside it are the closest trades. Every build starts from a designed site at this level, then gets rebuilt around your company, your photos and your service area.
Updates, maintenance and the terms
What working with us is actually like
Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the company's name from day one.
A change, start to finish
Can you put a storm damage page up with the free inspection offer? The hail hit last night.
The company, Friday, 7:48 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Friday, 1:15 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does roofing marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The roofing library
Four covers, twelve reads
Written for roofing companies, not for search engines. Pick the shelf that matches the problem.