Social media management is keeping a business's public profiles current, so the person who looks you up before calling sees an active business, not a page that stopped last spring. Ziwi posts your real work to Facebook, Instagram and your Google profile. Social Starter is $197 a month for one platform and two posts a week.
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Before anyone calls you, they look you up. We keep your profiles posting your real work every week, so the check a buyer runs comes back in your favor instead of raising a question.
Buyers check your profiles before they call. A last post from eight months ago tells them you might not be around, and that doubt costs you a call you already paid to earn.
It is not that you have no content. You finish real work every week. Nobody is there to photograph it, write it up, and put it out.
Announcements, holiday graphics and stock quotes do nothing. The posts that work show the work, the people, and what a customer actually gets.
Why it matters: social is rarely where a local customer first hears about you, and almost always where they double-check you. Ads, search and word of mouth all send people to go look, and what they find either closes the doubt or opens it. Keeping those profiles alive costs a fraction of what you already spend sending people there.
Organic social media management is the ongoing work of keeping the profiles a buyer will actually look at current and convincing: what gets posted, how often, what it shows, and who answers when somebody comments or sends a message. It is not advertising. Nothing here buys reach; paid social is a separate service with a separate budget.
For a local business the content problem solves itself once somebody is looking for it. The finished job, the before and after, the team on site, the five-star review that came in on Tuesday: that is a month of posts sitting in your camera roll. Our job is to collect it, write it, schedule it, and keep it going in the weeks you get slammed.
Organic social runs standalone or next to paid social ads, which is the paid side of the same profiles. The reviews we feature come from the same engine behind reviews and reputation, and both plans are on the prices page.
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
A planned schedule, written a month ahead, so posting keeps happening in the weeks your business gets busy.
Copy in your voice about the work you actually sell, not filler that could belong to any business in your industry.
We turn your finished work, before and afters, and team photos into a library, so there is always something worth posting.
Every good review is proof. We put it where the people comparing you will see it.
Your Google profile posts too, which is the one profile buyers see without ever leaving the search results.
Questions get answered and anything that looks like a customer gets handed straight to you.
Hours, services, links, and photos maintained, because a wrong detail on a profile costs a real call.
What went out, what people did with it, and what we are collecting for next month.

The first month is mostly collection. Once there is a library of your real work, the calendar runs itself.
Every profile audited and cleaned up, the details buyers check corrected, and a simple way for your team to send us photos.
The first set of posts built from your real jobs, team and reviews. You approve the voice once, not every post.
Posting starts on schedule, comments and messages get watched, and your Google profile starts posting too.
What went out, what it did, and what we are collecting next. In plain answers.
Social Starter is $197 per month: one platform, two posts a week. Social Full is $497 per month: Facebook, Instagram and Google covered, a higher cadence, and comments and messages watched. Both run standalone or inside a plan, month-to-month, like everything else.
| Compared on | Cheap page manager | DIY | Ziwi |
|---|---|---|---|
| Content | Stock graphics and quotes | Whatever you get to | Your real jobs, team and reviews |
| Cadence | A burst, then silence | A burst, then silence | A planned calendar that keeps running |
| Messages | Missed | When you happen to see them | Watched, answered, and handed to you when it is a lead |
| Profiles | Left as found | Set up once | Details kept accurate, because buyers check them |
| Reviews | Separate, if at all | Manual | Fed by the same review engine |
| Commitment | Contracts common | n/a | Month-to-month |
Organic social builds trust and keeps your profiles alive. It is not a lead faucet: when you need volume this month, that is paid social's job, and we will tell you so.
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
Social Starter is $197 a month for one platform and two posts a week. Social Full is $497 a month for Facebook, Instagram and your Google Business Profile, a higher cadence, and comments and messages watched. Both run month to month, standalone or inside a plan.
Two a week on Social Starter, on one platform. Social Full runs a higher cadence across three profiles, typically 3 to 5 posts a week, with your Google Business Profile posted at least weekly. The calendar is planned a month ahead, and you approve the voice once, not every post.
Facebook, Instagram and your Google Business Profile, because those are the 3 a local buyer actually checks before calling. Others, like LinkedIn for a business that sells to businesses, are added when they fit. We would rather run 3 profiles properly than 8 badly.
Rarely, and we say so up front: almost nobody hires a roofer off a post. Posts win the look-you-up check nearly every buyer runs before calling, so they lift the leads your ads, search and referrals already produce. When you need new leads this month, paid social from $297 a month is the honest answer.
We do. You approve the voice once, in week 2, and from then on we write, design and schedule every post. All you send is photos of finished work, which takes about 2 minutes a week from a phone.
It helps, and it takes about 2 minutes a week: a shared album your team drops finished jobs into from a phone. Where that is not realistic we work from what you have, your reviews and your existing site, and still fill the 2 posts a week.
Organic social is the profile a buyer checks; reviews and reputation is the rating they read on the same visit, and Meta and paid social is how you reach the people who have not found you yet. Book a discovery call.
Buyers compare you to the competitor down the street before they ever call. We make that comparison a landslide: automated requests, managed responses, a profile that earns the click.
Your best customers are not searching yet. They are scrolling. We fill your pipeline with dozens of tested ads and real offers, not one boosted post.
When someone in your market searches for what you sell, you are either at the top or you are invisible. We put you there, and prove which calls it produced.