CallRail Pricing in 2026: Every Plan, Fee and Add-On
CallRail's plans start at $50 a month billed yearly, or $55 billed monthly, with 5 local numbers and 250 minutes included (CallRail, checked September 2026). Extra numbers cost $3 each and extra minutes $0.06. Ziwi includes call tracking in every plan on its published pricing, from $297 a month.
CallRail prints its prices, which makes them easy to check. This page writes down what its pricing page says, plan by plan and fee by fee. Prices checked September 29, 2026. For what call tracking is and when a local business needs it, read our call tracking guide.
How much does CallRail cost?
CallRail costs $50 a month on yearly billing, or $55 a month on monthly billing, for its entry plan, Lead Tracking (CallRail, checked September 2026). Its top listed plan, Lead Conversion Complete, is $195 a month on yearly billing or $215 on monthly billing.
Every price is a base fee, and the page marks each plan as plus additional usage.
| Plan | Billed yearly, per month | Billed monthly, per month | What the page lists |
|---|---|---|---|
| Lead Tracking | $50 | $55 | Call and text tracking, call recording and routing, call transcription |
| Lead Tracking Complete | $95 | $105 | Adds form tracking, a custom form builder and 1,000 form submissions |
| Lead Conversion | $150 | $165 | Adds call summaries, trend reports and 10,000 analysis minutes |
| Lead Conversion Complete | $195 | $215 | Form tracking and the call analysis tools together |
What is included in every CallRail plan?
Every CallRail plan includes 5 local numbers, 250 local minutes and 25 text messages a month (CallRail, checked September 2026). The page says yearly billing saves up to 10%, and every account starts with a 14-day free trial with no credit card. Anything past the included amounts is billed at the rates below.
| Extra usage | Published price | Applies to |
|---|---|---|
| Local number | $3 each | All plans |
| Local minute | $0.06 each | All plans |
| Toll-free number | $5 each | All plans |
| Toll-free minute | $0.08 each | All plans |
| Text message | $0.03 each | All plans |
| Form submission | $0.02 each | Lead Tracking Complete and Lead Conversion Complete |
| Analysis minute | $0.05 each | Lead Conversion and Lead Conversion Complete |
Minutes are what move a bill. CallRail's page says each call is rounded up to the nearest minute, so a month with 400 local minutes on Lead Tracking is 150 minutes over the 250 included, which is $9 of extra usage at $0.06 a minute.
What do CallRail's add-ons cost?
CallRail's AI voice assistant, Voice Assist, starts at $95 a month, and the page says all plans include Lead Tracking starting at an additional $55 (CallRail, checked September 2026). After 50 Voice Assist calls over 15 seconds, each extra call is $1. Heavy use of the API, the connection other software uses to pull your call data, is billed by tier.
- Voice Assist. Starts at $95 a month, with Lead Tracking at an additional $55, and $1 per call after the first 50 calls over 15 seconds.
- API, free tier. 0 to 1,500 API calls a month at no charge.
- API, premium tier. 1,501 to 12,000 API calls a month for $80 a month.
- API, platinum tier. 12,001 to 300,000 API calls a month for $200 a month.
- Healthcare plans. The page says CallRail signs a business associate agreement with healthcare clients and asks them to get in touch. It shows no price for those plans.
How does CallRail bill, and can the price change?
CallRail bills the base fee for the coming month in advance, plus the extra usage from the month before (CallRail, checked September 2026). On yearly billing, the base fee for the coming 12 months is due up front, and extra usage is still billed each month. The page says extra usage fees are not refundable.
The same page says CallRail may change its fees at any time by posting a new pricing structure or sending a notice by email. It shows no setup fee and states no contract length for monthly billing. Prices for the UK and Australia sit on separate pages.
Want call tracking without another bill?
Call tracking and reporting come inside every Ziwi plan, from $297 a month. Every plan runs month to month with the accounts in your name.
How does CallRail's pricing compare with Ziwi's?
CallRail sells call tracking software on its own from $50 a month, while Ziwi does not sell call tracking alone: it comes inside every Ziwi plan, from $297 a month, month to month. These are different purchases, so the table shows what each price buys. CallRail figures are as published in September 2026, and Ziwi's come from our published pricing.
| Line | CallRail, as published (checked September 2026) | Ziwi, published |
|---|---|---|
| Call tracking | From $50 a month billed yearly or $55 billed monthly, plus usage | Included in every plan, no standalone price (call tracking pricing) |
| Setup and reports | Software. You or your agency set it up and read it | Set up, run and reported by Ziwi as part of the plan |
| Answering missed calls | Voice Assist from $95 a month, with Lead Tracking at an additional $55 | Ziwi Engage $99 a month, Engage Pro $299, plus AI usage billed at cost |
| Running the ads | No ad management price on the page | $297 with ad spend up to $1,500, $497 with $1,500 to $3,500, $797 above $3,500 |
| Website hosting | No hosting price on the page | $99 a month hosting, or $299 a month Ziwi Care |
| Trial or free month | 14-day free trial, no credit card | The first month of the hosting or Ziwi Care plan is free |
| Term | Monthly or yearly billing | Month to month on every plan |
Software and service are not the same purchase.
CallRail is a tool that you or your agency set up and read, and its published price covers the tool. A Ziwi plan covers a marketer doing the work with the tracking included, and the monthly lines are laid out in marketing retainer packages.
Who is CallRail a good fit for?
CallRail fits a business or an agency that already runs its own ads, wants to see which ad or page made the phone ring, and has someone to set up the numbers and read the reports, from $50 a month.
It fits less well when nobody on the team has that time, because the published plans are software and the page lists no price for running the ads or the website behind the calls.
- How many numbers do you need? Plan on one for each ad source or page you want to measure. 5 local numbers come with every plan, and each extra one is $3.
- How many minutes do you use a month? 250 local minutes are included. Past that, each local minute is $0.06.
- Monthly or yearly? The entry plan is $50 a month on yearly billing against $55 on monthly billing, and yearly billing is paid 12 months up front.
- Who reads the reports? Name the person before you buy. A report nobody opens changes nothing.
How should you budget for call tracking?
Budget 3 things: the base fee, the extra usage and the time to run it. On CallRail's entry plan with monthly billing that is $55 a month, plus $0.06 for each local minute past 250 and $3 for each local number past 5. The third cost is your own time, because someone has to check the reports and act on them.
- 01
Count your sources. List each ad, listing or page you want its own number for.
- 02
Check last month's minutes. Your phone bill shows how many inbound minutes you used.
- 03
Price the base plan. Pick monthly or yearly billing and write down the base fee.
- 04
Add the extra usage. Extra numbers and minutes at the published rates.
- 05
Check the date. Published prices change. Every CallRail figure on this page was checked on September 29, 2026.
CallRail prints its prices, and every number above can be checked on its pricing page. If you would rather have the tracking set up and read for you, it is included in every Ziwi plan, and the numbers behind that are on our call tracking cost page and the published pricing page.