Facebook and Instagram ads, Google Search ads, and the ad image itself, from the first prompt to a live campaign, in plain language. Six prompts you can copy today, printed next to the exact copy and pictures they produced for a test practice, plus the ad rules that keep a dental account from getting flagged. Built for a practice or shop spending $500 to $2,000 a month, not an agency. Free, sent to your inbox.
Nine sections, twelve pages
Three decisions AI cannot make for you, the five-blank offer worksheet, and the must-haves for the page the ad points to.
See the three decisionsThree prompts pasted in order: primary text in three angles, ten headlines, and a 15-second vertical script you can film on a phone.
The real ChatGPT set, unedited: three primary texts, ten headlines and the three-shot script.
Which app makes pictures and which does not, the settings to fix before you type, and two image prompts that stop AI inventing a business.
The plain ask next to Prompt A, then the photo prompt, the Story shape and the second-message edit.
One prompt for the whole campaign, and the negative keyword list to paste in before it runs.
Fifteen headlines and four descriptions, exactly as they came back.
What $30 a day buys as arithmetic, the kill rule, the four weekly checks, and where doing it yourself breaks.
32 copy runs and 20 image runs across ChatGPT and Gemini. The first draft of the prompts failed. What broke, and what fixed it.
Written for a practice or shop spending $500 to $2,000 a month, not an agency. Every prompt and every image prompt was run before it was printed; the copy and the pictures in the guide are what the tools actually produced, unedited.
The full twelve-page PDF in your inbox in a minute, and open right here.
The guide is in your inbox at . You can also open it right here.
Page two of the guide. AI can write the words. It cannot decide your offer, build your landing page, or set up tracking. Get these three right first, or the sharpest ad copy in the world spends money and books nothing.
"Welcome new patients" is not an offer. It is a description. A one-line offer with a price beats it every time: "$99 new patient exam and X-rays" or "$49 furnace tune-up." Write the offer before you open ChatGPT. If it will not fit on one line with a number in it, AI cannot fix that for you.
Never send an ad to your homepage. The homepage talks about everything you do. The ad is about one thing. Build or reuse a page that repeats the exact offer above the fold, has one phone number and one form, and says nothing else. If that page does not exist yet, it comes before the ad.
Use a tracking phone number so you know which calls came from the ad, and set the form to text or email someone the moment it is submitted, not once a week in a spreadsheet. Without this, you are guessing whether the ad worked.
Doing this well takes an hour or two to build, then 20 minutes a week for as long as it runs: reading the search terms report, checking the cost per lead, listening to the tracking line. Most owners do the first part and skip the second, and a campaign that looked fine in week one has drifted wrong by week six.
The prompts, the checklist and the weekly check in the guide are exactly what we use ourselves. Keep an eye on the kill rule, the tracking number and the compliance rules, and put a recurring 20 minutes on your own calendar so the check actually happens.
$497 a month with $1,500 to $3,500 in monthly ad spend. $797 a month above $3,500. You pay Meta and Google directly for the ad spend; the fee covers strategy, the weekly 20-minute check, and keeping the account inside the platforms' ad policies. Landing page and tracking number included. No contract.
Prices and plan terms published here are exact and match our internal pricing catalog; they are not promotional or subject to change after a sales call. Ad spend is billed separately and paid directly to the platforms.
Short answers. If yours is not here, ask us on the call and we answer directly, including when the answer is no.
Every prompt in the guide was run against both ChatGPT and Gemini before it was printed, and after the rewrite both returned clean copy on all four offers. Either one works. For the picture, use Gemini's image tool (Google calls it Nano Banana 2) or ChatGPT's (ChatGPT Images 2.0): both make the image in the same chat where you wrote the copy, and both let you upload your own photo and ask for changes in a second message.
No. Claude writes copy but does not make photos or illustrations (Anthropic help center, 2026). Use Gemini's image tool or ChatGPT's for the picture. Canva's free plan will open the finished PNG if you want to move or fix a line yourself.
Because it invents a business. All four plain asks in our test came back with a made-up name, phone number and website, and one added "Regular price $89" with a strike-through, a false claim if it ran. Asked for "a smiling patient," both tools also invented a logo and a tagline. Prompts A and B in the guide list the exact three lines and say "no other words anywhere." Eight of eight runs came back word for word.
No leads after 3 times your target cost per lead, change one thing. If a $50 target cost per lead has spent $150 with nothing booked, do not raise the budget. Change the offer, the page or the keywords, one at a time, and give the change another week before judging it.
The prompts are written to stay inside the ad rules: no before-and-after photos that imply a guaranteed result, no "pain-free," "painless" or "guaranteed," and the service described as what we do rather than the viewer's condition, because Meta's Personal Attributes and Health and Wellness policies restrict copy that implies something about the viewer's health (Meta Business Help Center, 2026 update). Our check is a script plus a read by eye, not a Meta policy review: preview every ad in Ads Manager and read it once yourself before it runs.
$297 a month with ad spend up to $1,500, $497 a month with $1,500 to $3,500 in monthly ad spend, and $797 a month above $3,500. You pay Meta and Google directly for the ad spend. The fee covers strategy, the weekly 20-minute check, the landing page and the tracking number. No contract, and every band is listed at ziwimarketing.com/pricing/.