Diners searching for dinner nearby find your restaurant first
Hours, photos, menu link and fresh reviews kept current for the map pack.
Restaurant SEO and local search
$297, $597 or $997 a month per location
Restaurant Marketing: How Restaurants Fill Weeknight Tables
Fuller Tuesday tables from the searches people run outside your door, no branding retainer, prices printed before you call.
A search on a phone
Your website
A reservation
Seated
Illustration of the path from a search to a party seated on a Tuesday.
What is actually wrong
Four numbers that make restaurants leave. Four that replace them.
Four figures a restaurant owner runs into, where each comes from, and the Ziwi number that takes its place.
The website
A project fee
What a branding agency wants before an ad runs
The pattern owners describe on the call: a brand and a big site first. A phrase, not a survey.
At Ziwi
$0
The $2,500 build fee comes off once a plan is kept 12 months. Hosting is part of it.
A change
Weeks
How long a new menu or new hours wait to go up
The word owners use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Menu, hours, a holiday closing: changed within 24 hours by the person who built the page.
Tables
None you can trace
Tables you can tie to last month's spend
The gap owners describe: a post with likes, a Tuesday with the same empty tables. Not a measured average.
At Ziwi
Counted
Calls, direction taps, menu clicks and reservations, counted weekly. Results vary by market, offer and spend.
The agreement
12 months
The term an agency asks you to sign
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain and ad accounts sit in your name. Leaving costs $0.
Three of the top figures are words because nothing measured exists for them: "a project fee" is what a branding agency asks for first, "weeks" is how long a menu change waits, and the third is the table nobody can trace to a post. Each Ziwi figure is on the pricing page today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Serving in three days, free with hosting.
Day 1
Menu and access
Pages agreed, logins yours.
Day 3
The site is serving
Menu, hours, parking, reserve button.
Every month after
Hosting, or Ziwi Care
$99, or $299 with a weekly post. Menu edits in 24 hours.
The clock starts after discovery, approvals and account access. Free means the $2,500 build fee is waived in full once a plan runs 12 months.
Live by day two, counted every Monday.
Day 1
Accounts in your name
Google, Meta, call tracking, yours.
Day 2
Ads on tonight's searches
Dinner near me, your dishes, your blocks.
Every day
Texted back in 72 seconds
Mid-service and Sunday night.
Every week
The Monday report
Reservations and orders per dollar.
The clock starts after discovery, approvals and access. Ad spend goes to Google or Meta from your own account.
Slower to start, and it keeps filling tables.
Day 1
Profile and site access
Profile and website, your login.
Month 1
Profile fixed, pages built
Hours, photos, menu, a page per dish.
Months 3 to 6
You show up for dinner near me
The usual restaurant clock.
After that
It keeps filling tables
Even in months ads are cut.
The clock starts after discovery, approvals and access. Restaurant search results move over months, not days.
Three clocks, one timeline.
Day 1
Everything in your name
Site, profile, ads, tracking, day one.
Day 2
The ads are serving
Day 3
The website is up
Months 3 to 6
Ranking for dinner near me
Every day
Texted back, and edited
Requests in 72 seconds. Edits in 24 hours.
The clock starts after discovery, approvals and access. SEO is the long lane here, 3 to 6 months.
What you get
What a restaurant gets every month, in writing
More diners come from four things: a website with the menu, hours, parking and a reserve button; a Google Business Profile with photos and hours, for dinner near me; ads on tonight's searches; and a reply to every reservation request within minutes.
The person searching for a table tonight sees your ad
Spend goes to Google from your own account, never through us.
Google Ads
Managed from $297 a month
A reason to come in on a slow Tuesday, shown nearby
One real offer for the night you pick, shown to people ten minutes away.
Meta ads for restaurants
Managed from $297 a month
Menu, hours, parking and a reserve button on the first screen
Most visitors are deciding on the sidewalk. The page answers before they scroll.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every reservation request gets a text back, even mid-service
An answer in seconds when nobody can reach the phone, the table written in.
Ziwi Engage
On the published price list
More Google reviews from the tables you already served
Every check gets the same ask, never screened or paid for, every review answered.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Other branding agencies quote a restaurant on a call: a project fee for the brand and the site first, a monthly retainer on top, and a term contract to sign.
The website build
$0
Normally $2,500. Keep hosting or Ziwi Care 12 months and the build costs nothing.
Ads management, all platforms
$297/mo
Spend up to $1,500, paid to Google or Meta from your own account.
Local SEO
$297/mo
Essentials tier, per location. $597 and $997 in crowded dining districts.
Hosting and maintenance
$99/mo
Hosting, updates and backups, plus the menu and hours edits a kitchen sends.
Ziwi Care
$299/mo
Per location. A weekly post about the specials, and every menu edit.
Reviews and reputation
$197/mo
Per location. The review ask after every check, replies, and profile cleanup.
The work
The parts of the page that book the table
One build, the three parts a guest uses marked on it.
Reserve, not callOne button, every page
The number is a tapCall from the sidewalk
The menu, first screenHours and parking beside it
Plover and Pine, a restaurant build from the Ziwi design library. The callouts are ours.
More restaurant and cafe builds
The Copper SerpentCocktail bar and kitchen
Ember Roast CoffeeCoffee house and roastery
Hollow Oak CoffeeSmall-batch roastery and cafe
Novella AestheticsMed spa
Every build starts at this level, then gets rebuilt around your menu, your room and your photos.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Diners searching for dinner nearby find your restaurant first.
Hours, photos, menu link and fresh reviews kept current for the map pack.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Menu, hours, parking and a reserve button on the first screen.
Most visitors are deciding on the sidewalk. The page answers before they scroll.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The person searching for a table tonight sees your ad.
Spend goes to Google from your own account, never through us.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
More Google reviews from the tables you already served.
Every check gets the same ask, never screened or paid for, every review answered.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
Send a menu change and it is live within 24 hours. Site, profile and ad accounts sit in your name from day one.
A change, start to finish
Fall menu starts Thursday. Can you swap the PDF and change Sunday close to 4 pm?
The chef-owner, Monday, 10:20 am
Within 24 hours, always
Done, both. The new menu is live, here is the link.
Ziwi, Monday, 3:05 pmOne change request drawn as an illustration, not a case study. Menu, hours and content edits go live within 24 hours, by the person who built the page. Bigger builds get a quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad money goes from your card straight to Google or Meta, never through us. Month to month, logins yours the day you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for restaurants charge a flat monthly fee with no contract? | Ziwi does, a flat monthly fee with every price on this page: local SEO or ads management starts at $297 a month, every rung published. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. | $497 with spend $1,500 to $3,500, $797 above. |
| Do I sign a contract? | No. Month to month. | Ads in 24 hours, the site in 3 days. |
| Who owns the site and the menu? | Yours from day one, and at $0 if you leave. | Site, domain, profile, ad accounts, menu files. |
| Does a restaurant need a website if it is on Google and Instagram? | Yes. Google and Instagram send people somewhere, and a profile cannot hold a full menu, parking notes, daily hours and a reserve button. The website is where a search becomes a table. | Profile and ads land on it. |
| Should a restaurant take orders through delivery apps or its website? | Both, website first. Delivery apps bring new people but keep a share of each order and the customer's details. Orders on the restaurant's site skip that cut. | Apps for reach, the site for regulars. |
| Is the free website really free? | Yes. The $2,500 build fee is waived in full. | With $99 hosting or $299 Ziwi Care held 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would actually run your account. The plan is yours, hire us or not.
One click opens the calendar, no form first. Pick a slot between services.
The restaurant library
Four covers, twelve reads
Written for restaurant owners with a service in two hours, not for search engines. Pick tonight's problem.