Restaurant Marketing: Fill More Tables - Ziwi Marketing

Restaurant Marketing: How Restaurants Fill Weeknight Tables

Fuller weeknight tables, from the map pack and the reviews people read outside your door, without a branding retainer, at prices you can read before you call.

dinner near me Book

A search on a phone

Your website

A reservation

Through the door

Illustration of the path from a search to a table on a Tuesday.

What is actually wrong

Four numbers that make restaurants leave. Four that replace them.

Each column is a figure a restaurant runs into, with where that figure comes from, and the published Ziwi figure that replaces it.

The website A project fee What a branding agency wants before anything is allowed to run The pattern owners describe on the call: a brand and a big site first. A phrase, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a new menu or a change of hours waits to go on the site The word owners use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
Tables None you can trace Tables you can point to from what you spent last month The gap owners describe: a post with likes, a Tuesday with the same empty tables. Not a measured average.
At Ziwi Counted Calls, direction requests, menu clicks, orders and reservations, reported weekly in plain numbers. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

Three of the four figures on the top row are words rather than numbers, because no measured industry average exists for any of them: "a project fee" is what owners say a branding agency asks for first, "weeks" is how long a change waits, and the third column is the outcome owners cannot point to, not a count of anything. A walk-in cannot be traced back to a post, and we will not pretend otherwise. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Pages and offers agreed, access in your name.

Day 3

The website is live

Menu, hours, parking, and a reservation button on every page.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches that order tonight.

Every day

Answered in 72 seconds

Mid-service and Sundays included.

Every week

The report

Calls, orders and reservations, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Hours, photos, menu link fixed, posted weekly, citations built.

Months 3 to 6

The map pack moves

The typical restaurant clock.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Restaurant SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Calls in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Restaurant SEO runs to a longer clock, 3 to 6 months.

What you get

What a restaurant gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

People searching for dinner nearby find your restaurant

The map pack decides most of it: hours, photos, the menu link and the last three reviews, kept current.

Restaurant SEO and local search $297, $597 or $997 a month per location

The searches that order tonight get your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads Managed from $297 a month

The neighborhood sees a reason to come in on a slow night

Dozens of tested creatives behind one real offer for the night you choose, shown to the people nearby.

Meta ads for restaurants Managed from $297 a month

Menu, hours, parking and a reservation button on the first screen

Half your visitors are standing outside deciding. The page loads fast and answers them before they scroll.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every call and reservation request is answered, even mid-service

A text back in seconds when nobody can get to the phone, the questions answered, the table written in.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every table gets the same ask, never screened and never paid for, and every review gets a reply.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A branding agency quotes a restaurant on a call: a project fee for the brand and the site first, a monthly retainer on top, and a term contract to sign.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that book the table

One build, with the three parts a guest uses marked on it.

Plover and Pine, a restaurant website from the Ziwi design library
Reserve, not a callThe same button on every page
The number is a buttonOne tap to call on a phone
The menu, first screenHours and parking beside it

Plover and Pine, a build from the Ziwi design library. The three notes are ours.


More restaurant builds

Every build starts from a designed site at this level, then gets rebuilt around your menu, your photos, and the way people actually order from you.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the restaurant's name from day one.

A change, start to finish

Can you put the fall menu up and change Sunday hours to 4 pm? It starts Thursday.

The restaurant, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does restaurant marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The restaurant library

Four covers, twelve reads

Written for restaurant owners, not for search engines. Pick the shelf that matches the problem.