Homeowners searching for a roofer nearby find your company first
Map pack, organic and AI answers, for every town you drive to.
Roofing SEO and local search
$297, $597 or $997 a month per location
Roofing Marketing: How Roofers Generate Leads They Own
Roofing jobs from leads only you get, no $5,000 retainer, every price printed before you call.
A search on a phone
Your website
A booked inspection
Crew on the roof
Illustration of the path from a homeowner's search to your crew on the roof.
What is actually wrong
Four numbers that make roofers leave. Four that replace them.
Four figures a roofing company keeps hitting, where each comes from, and the published Ziwi figure that replaces it.
The website
$3,000 to $8,000
The quote a roofer gets for a new website from other agencies
Typical agency range for a contractor site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $2,500 build fee comes off in full when a plan runs 12 months. Hosting is in.
A change
Weeks
How long a storm page or a town page waits
The word roofers use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
A storm page, a new town, a price: live within 24 hours, by the person who built it.
The lead
Resold
What happens to a lead you buy from a vendor
Shared leads are sold to several roofers at once and arrive already price shopping. A description, not a count.
At Ziwi
Yours only
Leads from your own site, ads and profile go to you alone, in 72 seconds. Results vary by market, offer and spend.
The agreement
12 months
The term an agency asks a roofer for
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain and ad accounts stay in the company's name. Walking away costs $0.
Two of the top figures are words because nothing measured exists for them: "weeks" is what roofers write in reviews about a slow change, and "resold" is what a vendor does with the same homeowner. Every Ziwi figure is on the pricing page today, in writing.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with a hosting plan.
Day 1
Services and towns agreed
Logins yours.
Day 3
The site is live
A page per service and town.
Every month after
Hosting, or Ziwi Care
$99, or $299 with a weekly post. Edits in 24 hours.
Days count from discovery, approvals and account access. The $2,500 build fee is waived in full when a plan is kept 12 months, which is what free means.
Running by day two, reported every Friday.
Day 1
Ad accounts in the company's name
Google, LSAs, Meta, call tracking.
Day 2
Ads on today's leak
The bucket-under-the-drip searches.
Every day
Called back in 72 seconds
Nights, weekends, hail week.
Every week
The Friday report
Cost per inspection and job.
Days count from discovery, approvals and account access. Spend goes to Google and Meta from the company's own card.
The slow lane, and the one that keeps paying.
Day 1
Profile and site under your login
Both in the company's name.
Month 1
The profile and the town pages
Weekly posts, citations, town pages.
Months 3 to 6
You show up for roofer near me
The usual roofing clock.
After that
It keeps booking inspections
Even when ads pull back.
Days count from discovery, approvals and account access. Roofing map rankings move over months, not days.
Three lanes, one set of dates.
Day 1
Every login in your name
Site, profile, ads, tracking.
Day 2
The ads are running
Day 3
The site is up
Months 3 to 6
Ranking for roofer near me
Every day
Called back, and changed
Leads in 72 seconds. Storm pages in 24 hours.
Days count from discovery, approvals and account access. The SEO lane is the long one, 3 to 6 months.
What you get
What a roofing company gets every month, in writing
Roofing jobs come from four things: a page for every service and town, for roofer near me; a Google Business Profile with real job photos and reviews; ads on today's leak searches and a storm page before hail week; and every call answered.
The homeowner with a leak today sees your ad first
Google and LSA spend paid from your own account, never through us.
Google Ads and LSAs
Managed from $297 a month
Your storm and replacement offers reach the streets you work
A free inspection offer with real crew photos, by zip code.
Meta ads for roofing
Managed from $297 a month
Every service you offer gets its own page and offer
Repairs, replacements, storm damage, gutters, metal, each with an inspection button.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every lead is called back before another roofer gets there
A text in seconds, the inspection on your crew calendar.
Ziwi Engage
On the published price list
More Google reviews from the roofs you already finished
Every finished job gets the same ask, never screened or paid.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. On a call, other roofing agencies quote $3,000 to $8,000 to build the site and $1,000 to $5,000 a month to run the ads, before the lead vendor bill.
The website build
$0
Normally $2,500. Keep a plan 12 months and the company pays nothing for the build.
Ads management, all platforms
$297/mo
Spend up to $1,500 across Google, LSAs and Meta, paid from the company's own account.
Local SEO
$297/mo
The Essentials tier, per location. $597 and $997 where twenty roofers fight for the map.
Hosting and maintenance
$99/mo
Hosting, updates, backups, and the storm or town page you need this week.
Ziwi Care
$299/mo
Per location. A weekly post from the job site, and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks after every finished roof, replies and profile cleanup.
The work
The parts of the page that book the job
One build, the three parts a homeowner with a leak uses marked on it.
The inspection offer, first screenIn the homeowner's words
The phone number is a tapOne touch from the driveway
Book an inspection, not a callIt follows you down
Kestrel Roofing, a roofing build from the Ziwi design library. We added the notes.
More builds from the library
Kelvin Home ServicesHVAC and plumbing
Palisade Fence Co.Fence contractor
Basalt Paving Co.Paving contractor
Northbeam ConstructionGeneral contractor
The four beside it are the closest trades. Each starts at this level, then gets rebuilt around your crews and service area.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Homeowners searching for a roofer nearby find your company first.
Map pack, organic and AI answers, for every town you drive to.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every service you offer gets its own page and offer.
Repairs, replacements, storm damage, gutters, metal, each with an inspection button.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The homeowner with a leak today sees your ad first.
Google and LSA spend paid from your own account, never through us.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
More Google reviews from the roofs you already finished.
Every finished job gets the same ask, never screened or paid.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
Ask for a storm page and it is live within 24 hours. Every account sits in the company's name from day one.
A change, start to finish
Hail hit the north side last night. Can you put up a storm page with the inspection offer?
The owner, Friday, 7:48 am
Within 24 hours, always
Up. Storm page live, button works, here is the link.
Ziwi, Friday, 11:20 amOne change request, drawn, not a case study. Storm pages and small edits go live within 24 hours, by the person who built the page. Rebuilds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes from the company's card to Google, LSAs or Meta, never through us. Month to month, and the logins are yours on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which roofing marketing agencies publish their prices? | Ziwi does, every price on this page: local SEO or ads management starts at $297 a month, every rung published. Elsewhere, $249 a month all in, website included (Footbridge Media); SEO starting at $2,900 a month (WebFX) (checked October 2026). See what roofing marketing costs, line by line. | $497 at spend $1,500 to $3,500, $797 above. |
| Is there a contract to sign? | No. Month to month. | Ads in 24 hours, a website in 3 days. |
| Who owns the site and ad accounts? | You do, the day we start, and at $0 if you leave. | Site, domain, Google, LSA, Meta, tracking. |
| Should a roofer run ads during storm season? | Yes, ready before the storm. After hail every roofer bids on the same searches, so the winning ads are already running, with a storm page and an answered phone. | Keep a small budget on in quiet months. |
| Is it better for a roofer to buy leads or run ads? | Run ads in the company's name. A shared lead is sold to several roofers at once and arrives price shopping. An ad click and its call go to one roofer. | Ads and LSAs, both yours. |
| Is the free website free for a roofer? | Yes, the $2,500 build fee comes off. | With $99 hosting or $299 Ziwi Care, 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run the account, and you keep the plan regardless.
One click and the calendar opens. No form, book it from the truck.
The roofing library
Four covers, twelve reads
Written for roofing company owners, not for search engines. Pick the shelf that matches the problem on your desk.