Chiropractor Marketing: How Chiropractors Get More New Patients

New patients on the table every week, no $5,000 a month retainer, every price printed before you call.

chiro near me Book

A search on a phone

Your website

A booked visit

On the table

Illustration of the path from a search to a new patient on the table.

What is actually wrong

Four numbers that make chiropractors leave. Four that replace them.

Each column is a number a chiropractic office runs into, where it comes from, and the Ziwi price in its place.

The website $2,000 to $6,000 The quote a chiropractor gets for a new website from other agencies Typical chiropractic agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 The $2,500 build fee is waived when the hosting plan runs 12 months. Hosting is in the plan.
A change Weeks How long a small change, like a new special, waits The word chiropractors use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and specials swapped, done by the person who built the page.
The lead Shared A bought lead is sold to several practices at once and arrives already price shopping How shared lead resellers work, in their own terms. A description, not a count.
At Ziwi Yours only Every new patient comes through your own ads, site and profile; no other office gets the name. Results vary by market, offer and spend.
The agreement 12 months The term a practice is asked to sign One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month Site, domain and ad accounts belong to the practice. Leaving costs $0.

On the top row, two figures are words rather than numbers, since nobody measures either across chiropractic offices: "weeks" is what chiropractors say a change waits, and "shared" is how a bought lead is sold. Every Ziwi figure under the rule is on the pricing page.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with a hosting plan.

Day 1

Kickoff

Services, specials, logins, the practice's.

Day 3

The practice site is live

A page per condition, with online booking.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Specials swapped in 24 hours.

Once we have your photos and logins. The $2,500 build fee is waived when hosting runs 12 months.

Running on day two, reported weekly.

Day 1

Kickoff

Ad accounts as the practice's, tracking on.

Day 2

The first ads run

On searches typed the morning a back locks up.

Every day

Answered in 72 seconds

A text back, weekends too.

Every week

The weekly report

New patient visits booked, what each cost.

From the discovery call and account access. Ad spend is paid from the practice's card.

A slower clock that keeps paying.

Day 1

Kickoff

Profile and site, the practice's.

Month 1

The profile and the condition pages

Weekly posts, citations fixed, a page per condition.

Months 3 to 6

The map pack moves

The usual clock for a chiropractic office.

After that

It compounds

New patients keep coming as ads drop.

From the discovery call and profile access. Maps move slower than ads.

Three lanes, one calendar.

Day 1

Kickoff

All logins, the practice's.

Day 2

The first ads run

Day 3

The practice site is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

A patient texted in 72 seconds. A special swapped in 24 hours.

From the discovery call and account access. The map pack for a chiropractic office takes 3 to 6 months.

What you get

What a chiropractic practice gets every month, in writing

To get more patients for a chiropractic office, show up where people look the morning a back locks up: the map, organic results and AI answers, with a page per condition you treat. Run search ads on same-day complaints. Answer calls in seconds and ask each kept visit for a review.

Someone with a locked-up back finds your office first

Map pack, organic and AI answers for back pain, neck pain and sciatica.

Chiropractic SEO and local search $297, $597 or $997 a month per location

The person searching with a sore neck today sees your ad

Search ads on same-day complaints, paid to Google from the practice's own account.

Google Ads Managed from $297 a month

Your new patient special reaches the neighborhood, about care

Tested ads with your table and team, about relief and a first visit, never cures.

Meta ads for chiropractic Managed from $297 a month

Every condition you treat gets its own page and offer

Back pain, neck pain, sciatica, sports injuries, prenatal care, each with its own page.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every new patient is answered before the pain sends them elsewhere

A text back in seconds, the insurance question answered, the visit on your calendar.

Ziwi Engage On the published price list

Your Google rating climbs one adjustment at a time

One review ask per kept visit, never screened or paid for, and every review answered.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. Other chiropractic agencies quote $2,000 to $6,000 for a site and $1,000 to $3,000 a month to run it, on a call.

The website build $0

Normally $2,500. Twelve months on a hosting plan and the fee is waived.

Ads management, all platforms $297/mo

Ad spend up to $1,500 a month included, billed to the practice's card by Google or Meta.

Local SEO $297/mo

Per office, Essentials. $597 and $997 where more chiropractors fight for the map.

Hosting and maintenance $99/mo

Hosting, updates, backups, plus small edits like a new special.

Ziwi Care $299/mo

Per office. One post a week and unlimited edits to specials and hours.

Reviews and reputation $197/mo

Per office. Asks after every visit, replies, monitoring and profile cleanup.

The work

The parts of the page that book the patient

One build, with the three parts a new patient taps marked on it.

Fernwell, a wellness studio website from the Ziwi design library
The offer, first screenIn the patient's words, with a price
The number is a buttonOne tap to call from the couch
Booking, not a callSame button on every condition page

Fernwell, a wellness studio build from the Ziwi design library. The three notes are ours.


More builds from the library

No chiropractic build is in the library yet, so these are the closest health and wellness offices, rebuilt around your practice.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

Someone with a locked-up back finds your office first.

Map pack, organic and AI answers for back pain, neck pain and sciatica.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

A change to the practice site is live within 24 hours. Site, domain and ad accounts are the practice's from the first day.

A change, start to finish

Can you put the new patient special back on the home page? It runs through Friday.

The practice, Tuesday, 9:12 am
Within 24 hours, always

Done. Special back up, here is the link.

Ziwi, Tuesday, 2:40 pm

An example of one change request, not a case study. Specials, hours and insurance lists change within 24 hours, by the person who built the page.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Google and Meta bill the practice's card directly, never us. Month to month, and the logins come over the day you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
Which marketing agencies for chiropractors have no long-term contract? Ziwi does, month to month with no contract, every price on this page: ads management is $297, $497 or $797 a month by ad spend, and the website is $0 with a plan kept 12 months. Elsewhere, $1,145 to $2,290 a month in service fees (ChiroCandy); $2,300 a month for the full program (CHIROBASIX) (checked October 2026). See what chiropractor marketing costs, line by line. $497 with spend from $1,500 to $3,500, $797 past that. The practice pays the spend directly.
Is there a contract to sign? No. Month to month. Site, domain and ad accounts are yours; leaving costs $0. Only the free website needs 12 months of hosting.
Do chiropractors need a separate page per condition? Yes. A patient searches the complaint, not the profession: sciatica, neck pain, headaches after a car accident. A plain-words page per condition, with a book button, matches that search better than one services page. Back, neck, sciatica, sports, prenatal.
Can a chiropractor advertise on Facebook and Instagram? Yes, with care about claims. Ads about relief and a first visit run fine. Ads that promise a cure, name the reader's diagnosis or show before and after claims get rejected. Meta's personal health rules, in plain words.
How fast does it start? Ads within 24 hours, the practice site in 3 days. After the discovery call, approvals and account access.
Is the free practice website actually free? Yes, the $2,500 build fee is waived, all of it. With $99 hosting or $299 Ziwi Care held 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Half an hour on Google Meet with whoever would run the practice's account. The plan is yours either way.

The calendar opens in one click. No intake form first.

The chiropractic library

Four covers, twelve reads

Written for chiropractors, not search engines. Pick the shelf that matches the front desk problem.