Property Management Marketing: How Managers Grow Door Count

More owners signed and more doors under management, without a retainer named after the call, at prices you can read first.

property manager Book

A search on a phone

Your owner page

A signed owner

A new door

Illustration of the path from an owner's search to a new door.

What is actually wrong

Four numbers that make managers leave. Four that replace them.

Each column is a figure a manager runs into, from the after-the-call quote to the door count, and the Ziwi figure beside it.

The website After the call When a manager learns what the website costs How specialist retainer shops price, on their own sites. A pattern, not a survey.
At Ziwi $0 The $2,500 build fee is waived with a plan kept 12 months. Owner page included.
A change Weeks How long a fee change on the owner page waits The word managers use in reviews for how long a change waits. No measured industry average exists.
At Ziwi 24 hours A fee, a pet policy, a new area: live within a day.
New doors None you can trace New doors you can point to from last month's spend The gap managers describe: a report of traffic and rankings, the same door count. Not a measured average.
At Ziwi Every one Each owner call is tied to its page or ad and reported as cost per signed door. Results vary by market, offer and spend.
The agreement 12 months The term an agency asks a manager to sign One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month The company keeps the site, domain and ad accounts. Leaving is $0.

Three top-row figures are words: "after the call" is when retainer shops name a price, "weeks" is what managers say about a site change, the third is a door count nobody ties to spend. Each Ziwi figure under the rule is published now.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

The owner page, live in three days, free with hosting.

Day 1

Kickoff

Fee, areas and offer agreed.

Day 3

The website is live

The owner page states the fee, area pages.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Dated from the end of discovery, approvals and logins. The $2,500 fee is waived provided hosting or Ziwi Care runs 12 months.

Live on day two, reported in signed doors.

Day 1

Kickoff

Ad accounts yours, tracking on each.

Day 2

The first campaigns are live

Your brand, competitor names, landlord searches.

Every day

Answered in 72 seconds

Every owner inquiry, Sunday included.

Every week

The report

Owner calls and forms, cost per signed door.

Dated from the end of discovery, approvals and logins. Owner search spend is paid to Google from the company.

A slower clock, and the owner inquiries keep coming.

Day 1

Kickoff

The Google profile and the site, yours.

Month 1

The profile and the pages

A post a week, citations, city pages.

Months 3 to 6

The map pack moves

The usual clock for owner searches.

After that

It compounds

Inquiries keep coming while ads rest.

Dated from the end of discovery, approvals and logins. Property management SEO takes 3 to 6 months to move the map.

One rail, three lanes.

Day 1

Kickoff

Every account and tracking number, yours.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Inquiries in 72 seconds. Changes within 24 hours.

Dated from the end of discovery, approvals and logins. Ads reach owners this week; SEO takes 3 to 6 months.

What you get

What a management company gets every month, in writing

To get more owners for a property management company, put a page that states the fee and how you screen tenants, run ads only on what a landlord types, keep your Google profile current for the map pack, answer every inquiry within seconds, and ask for reviews after move-ins.

Owners searching for a property manager in your city find you

The map pack, organic and AI answers, tuned to owner searches.

Property management SEO and local search $297, $597 or $997 a month per location

Only the searches a landlord types get your ad

Brand, competitor and owner terms, nothing a tenant would type.

Google Ads Managed from $297 a month

The owner page states the fee and the process

What you charge, what you handle, how you screen, how maintenance works.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every owner inquiry answered before the next company picks up

A text back in seconds, the fee question answered, the call on your calendar.

Ziwi Engage On the published price list

Recent owner reviews outnumber the old angry ones

Tenants write most reviews and owners read them, so the ask goes out after every move-in.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A specialist retainer shop quotes property management marketing after a call, on a term contract. Nothing here is quoted after a call.

The website build $0

Normally $2,500. Waived with a plan kept 12 months.

Ads management, all platforms $297/mo

Ad spend up to $1,500 on owner searches, paid to Google or Meta from your account.

Local SEO $297/mo

Per office, the Essentials tier. $597 and $997 in a crowded metro.

Hosting and maintenance $99/mo

Hosting, updates, backups, small edits: a fee change goes up fast.

Ziwi Care $299/mo

Per office. A weekly post for owners, and small edits.

Reviews and reputation $197/mo

Per office. The ask after move-ins and renewals, every review answered.

The work

The parts of the page that sign the owner

One build, with the three spots an owner comparing managers uses marked.

Corbel Realty, a residential brokerage website from the Ziwi design library
The fee, first screenIn the owner's words
The number is one tapCall between showings
Book the owner callOn every city page

Corbel Realty, the closest library build to an owner page. The three notes are ours.


More property builds

No property management build sits in the library yet, so these are the nearest property builds, rebuilt around your fee and owner page.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

Owners searching for a property manager in your city find you.

The map pack, organic and AI answers, tuned to owner searches.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

Change the fee, add a pet policy, open a new city: live within 24 hours. Each account is in the company's name on day one.

A change, start to finish

We are moving to a flat fee on the owner page and adding the pet policy. Can both be up by Friday?

The manager, Monday, 10:05 am
Within 24 hours, always

Both live. Flat fee on the owner page, pet policy under screening.

Ziwi, Monday, 2:30 pm

A picture of one request, not a case study. Fee changes and small edits land within 24 hours, by the person who built the page. City page sets get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

The ad platforms bill the company directly; nothing passes through us. Month to month, passwords handed over on request.

Questions

Asked, answered, and the fine print beside it

Six questions, the plain answer, and what the call would have added.
The questionThe answerThe fine print
Which marketing agencies for property management companies publish their prices? Ziwi does, every price on this page: local SEO or ads management starts at $297 a month, every rung published. Elsewhere, $145 to $1,995 a month (Property Manager Websites); $349 to $1,199 a month plus setup (Fourandhalf) (checked October 2026). $497 from $1,500 to $3,500 of spend, $797 past $3,500. Market range: the Google Ads management pricing page.
How does a property manager get landlord leads instead of tenant calls? Aim everything at the owner. Put your fee and screening process on a page, run ads only on the searches a landlord types, and keep tenants out of the ad copy. Both are part of the plan.
Who owns the site, the accounts, the data? The company. Yours, month to month. Site, owner page, domain, ad accounts. Leave any month, all yours, at $0.
Is Google Ads worth it for a property management company? Usually, when ads run on owner searches only: your brand, competitor names and fee searches. One signed door pays a monthly fee, so a single owner can cover a month of ads. Results vary by market, offer and spend.
When does it start? Ads on owner searches in 24 hours, the site in 3 days. From the end of discovery, approvals and logins.
Is the website really free? Yes. The whole $2,500 build fee is waived. Hosting at $99 or Ziwi Care at $299, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run the company's account; the plan is yours either way.

The calendar is one click away, no form first.

The property management library

Four covers, twelve reads

Written for managers growing door count, not for search engines. Choose the shelf that fits.