Clients searching for a salon or spa nearby find yours
Map pack, organic and AI answers, your work photos on top.
Salon and spa SEO and local search
$297, $597 or $997 a month per location
Salon and Spa Marketing: How Owners Keep Every Chair Booked
A full book from the searches people run on Sunday night, no $2,000 retainer, prices printed before you call.
A search on a phone
Your website
A booked appointment
In for the appointment
Illustration of the path from a search to a client walking in for her appointment.
What is actually wrong
Four numbers that make salons leave. Four that replace them.
Four figures a salon or spa owner runs into, where each comes from, and the published Ziwi figure that takes its place.
The website
$2,000 to $6,000
The quote from other agencies for a new website
Typical small business agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $2,500 build fee comes off in full once you keep a plan 12 months. Hosting comes with it.
A change
Weeks
How long a new stylist or a price change waits
The word owners use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
A new stylist, a new service, a price: live within 24 hours, by the person who built the page.
The 9 pm request
Unanswered
The booking request that lands at 9 pm on Sunday
What owners describe: it sits until Tuesday, the client books next door. Not a measured average.
At Ziwi
72 seconds
Texted back in seconds, nights and weekends, straight into your booking tool. Results vary by market, offer and spend.
The agreement
12 months
The term an agency wants signed
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain and ad accounts stay in your name. Leaving costs $0.
Two of the top figures are words because nothing measured exists for them: "weeks" is what owners write about a slow menu change, and "unanswered" is where the Sunday night request sits until Tuesday. Every Ziwi figure is printed on the pricing page today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting kept.
Day 1
Services and stylists agreed
Logins yours, day one.
Day 3
The site is live
A page per service, into your booking tool.
Every month after
Hosting, or Ziwi Care
$99, or $299 with a weekly post. Price edits in 24 hours.
Timing starts once discovery, approvals and logins are done. Free here means the $2,500 build fee waived in full, with a plan kept 12 months.
Booking by day two, reported every Monday.
Day 1
Ad accounts under your name
Google, Meta, booking tracking.
Day 2
Ads on this week's searches
Balayage, lash lift, salon near me.
Every day
A text back in 72 seconds
Sunday night, desk closed.
Every week
The Monday report
Cost per booked appointment.
Timing starts once discovery, approvals and logins are done. Ad spend goes to Google or Meta from your own card.
The slower lane, and it keeps the book full.
Day 1
Profile and site, your login
Both under your name.
Month 1
The profile and the service pages
Work photos, weekly posts, citations.
Months 3 to 6
You show up for salon near me
The usual salon clock.
After that
It keeps the book full
Even in months you cut ads.
Timing starts once discovery, approvals and logins are done. Salon and spa rankings move over months, not days.
One timeline, three lanes.
Day 1
Every login yours
Site, profile, ads, booking link.
Day 2
Ads running
Day 3
The site goes live
Months 3 to 6
Ranking for salon near me
Every day
Texted back, and edited
Requests in 72 seconds. Edits in 24 hours.
Timing starts once discovery, approvals and logins are done. SEO is the long lane, 3 to 6 months.
What you get
What a salon gets every month, in writing
A fuller book comes from four things: a site with a page per service and a book button; a Google Business Profile with reviews, for salon near me; ads on this week's searches, on the slow days; and a reply to every booking request that evening.
The client searching for balayage this week sees your ad
Google spend comes from your own account, never through us.
Google Ads
Managed from $297 a month
Your new stylist and slow week offers reach the neighborhood
Real before and after work behind one offer, shown nearby.
Meta ads for salons and spas
Managed from $297 a month
Every service gets its own page, ending in your booking tool
Color, cuts, facials, massage, each page ending in Booksy, Vagaro or Square.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
The 9 pm booking request is answered before it goes elsewhere
A text back in seconds on Sunday night, the slot booked.
Ziwi Engage
On the published price list
More Google reviews from the clients already in your book
Every appointment gets the same ask, never screened, every review answered.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. On a call, other salon agencies quote $2,000 to $6,000 to build the site and $1,000 to $3,000 a month to post and run ads.
The website build
$0
Normally $2,500. Keep hosting or Ziwi Care 12 months and the build costs you nothing.
Ads management, all platforms
$297/mo
Spend up to $1,500 across Google and Meta, from your own account.
Local SEO
$297/mo
Per location at the Essentials tier. $597 and $997 with a salon on every block.
Hosting and maintenance
$99/mo
Hosting, updates and backups, plus price list and team page edits.
Ziwi Care
$299/mo
Per location. A weekly post of real work, and every small edit you send.
Reviews and reputation
$197/mo
Per location. The review ask after every appointment, replies and profile cleanup.
The work
The parts of the page that book the client
One build, the three parts a client uses marked on it.
Book online, not by phoneThe same button, top of every page
The number is one tapCall between clients
The offer on the first screenIn the client's words
Novella Aesthetics, a med spa build from the Ziwi design library. Our notes sit on top.
More builds from the library
FernwellNutrition and wellness
Ember Roast CoffeeCoffee and roastery
Plover and PineAsheville restaurant
Hollow Oak CoffeeSmall batch roastery
No salon build sits in the library yet, so these four are the closest. Yours gets rebuilt around your team, your work and your booking tool.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Clients searching for a salon or spa nearby find yours.
Map pack, organic and AI answers, your work photos on top.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every service gets its own page, ending in your booking tool.
Color, cuts, facials, massage, each page ending in Booksy, Vagaro or Square.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The client searching for balayage this week sees your ad.
Google spend comes from your own account, never through us.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
More Google reviews from the clients already in your book.
Every appointment gets the same ask, never screened, every review answered.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
Send a price change or a new stylist's photo and it is live within 24 hours. Every account sits in your name from day one.
A change, start to finish
Our new stylist starts Monday. Can you add her to the team page and the booking tool?
The owner, Thursday, 6:40 pm
Within 24 hours, always
Added. Her page and her slots are live, here is the link.
Ziwi, Friday, 10:15 amAn illustration of one request, not a case study. Team, price list and content edits go live within 24 hours, by the person who built the page. Bigger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad money leaves your card for Google or Meta and never touches ours. Month to month, logins yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for salons and spas charge under $500 a month? | Ziwi does, every price on this page: local SEO or ads management starts at $297 a month, every price published. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. | $497 with spend to $3,500, $797 above. |
| Am I locked into a contract? | No. Month to month. | Ads in 24 hours, your site in 3 days. |
| Who owns the site and booking link? | You do, from the first day, and at $0 if you leave. | Site, domain, ad accounts, tracking, your photos. |
| How does a salon fill the slow days without discounting? | Show the open days instead of cutting the price. Run ads only on the slow days, for the services with room, and let the site and Google profile show the work. | Discounts teach regulars to wait. |
| Do salons get more clients from Instagram or from Google? | Both. Instagram shows the work and keeps regulars close, but few search it for a salon near me. Google is where a new client looks, reads reviews and books. | Same photos in all three places. |
| Is the free site actually free? | Yes, the whole $2,500 build fee is waived. | On $99 hosting or $299 Ziwi Care, 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account. Keep the plan either way.
One click, calendar open, no form. Book it between clients.
The salon and spa library
Four covers, twelve reads
Written for salon and spa owners, not for search engines. Pick the shelf that matches the problem at the desk.