Capture buyers who are searching right now.
Google Ads management is the ongoing work of building, bidding and tuning search campaigns so a click becomes a booked job: keyword and negative-keyword work, ad copy, landing pages, and call tracking. Ziwi charges $297 a month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend, month to month.
Also in services
Where do businesses lose here?
Someone is searching for exactly what you do today. We make sure they land on your offer, call your tracked number, and show up in your cost-per-booked math.
Untended campaigns bid on searches that will never buy. You pay for every one of those clicks.
A homepage is not an offer. A high-intent searcher needs a page about the exact thing they searched, with one clear next step.
A huge share of what search ads produce is phone calls. If calls are not tracked, half your results are invisible and Google cannot learn what worked.
What Google Ads actually is
Why it matters: search intent is the highest-converting traffic your business can buy, and it is winner-take-most. The person searching “emergency plumber” hires someone today; either you were on that page at that moment or a competitor was. Ads are also the fastest lever you have: SEO compounds over months, but a well-built campaign produces customers this month.
Google Ads puts your business in front of people at the exact moment they search for what you sell. Search ads buy the top of the results page for the keywords that make you money. Local Services Ads sit above even those, carry a Google badge, and charge per lead instead of per click, which makes them the workhorse for many local services.
Here is what most agencies skip: the click is less than half the battle. The same click can cost you a booked customer or nothing, depending on where it lands and how fast someone follows up. That is why every campaign we run gets its own tracked landing page and why every lead is answered in seconds.
- Search ads
- Intent capture: your offer in front of someone actively searching. Costs scale with your market's click prices.
- Local Services Ads
- Pay per lead, not per click, with Google's badge. Where they fit your category, they usually earn the first dollar.
- The landing page
- The multiplier on everything above. A tracked page built for the offer routinely beats a homepage at the same spend.
Management is the published fee; every band is on the prices page. Your ad spend is separate, set by you, and paid straight to Google from your own account, which you keep. When search demand in your market is capped, paid social creates the demand that search then captures. The full explainer lives in Google Ads for local businesses. Want to write the first ads yourself? The free make your own ads with AI guide prints the prompts we tested.
Local Services Ads and Google Verified
Local Services Ads are the listings at the top of Google for local service searches, above the ads. You pay per lead, not per click, only in your categories and area. The blue Google Verified badge (formerly Google Guaranteed) means Google ran the background, license and insurance checks; bad leads are reviewed for automated credits, usually within 30 days.
Ziwi gets you screened, then sets up and manages Local Services Ads alongside search inside the same $297 a month management fee, and logs and escalates the bad leads the automated credit model misses. See Local Services Ads management.
Everything included, no tiers to decode
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
We build the offer and the tracked landing page before a dollar of spend, so clicks have somewhere to convert.
Built for the keywords and lead categories that make you money in your market, not vanity terms.
Spend goes to buyers, not tire kickers. Wasted queries get cut weekly.
Ads are tested continuously; winners get the budget.
Every call and form the ads produce is answered in seconds, day or night.
Every ad call is tracked and recorded, so you hear what your spend actually produced.
What ran, what it cost, what booked. Cost per booked lead, not click reports.
The ad account, the pixel, and the history are yours. Fire us and keep everything.
What happens in your first 30 days?
Campaigns do not launch into a vacuum. The offer, the page, and the follow-up get built first, then the spend goes on.
The offer is sharpened, the landing page is built, and call and form tracking are wired.
Search and Local Services Ads launch against the keywords that make money.
Ads, keywords, and budgets are tested and trimmed. Every lead is answered in seconds.
Cost per booked lead, in plain answers, with the recordings to prove it.
Management is $297 per month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend, month-to-month. Ad spend is separate, set by you, and stays in your account.
Ziwi, a set-and-forget agency, or DIY?
| Compared on | Set-and-forget agency | DIY | Ziwi |
|---|---|---|---|
| Landing page | Your homepage | Your homepage | Built and tracked for the offer |
| Testing | Launch, then autopilot | When you have time | Continuous, winners get budget |
| Follow-up | Not their job | When you can | Every lead answered in seconds |
| Reporting | Clicks and impressions | Platform dashboard | Cost per booked lead, weekly |
| Fee | Often % of spend, varies | Your nights | From $297 a month, flat, published |
| Commitment | Contracts common | n/a | Month-to-month |
Management fee is published; spend is yours. No guarantees on click prices, from us or anyone honest: your market sets those.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$297 a month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend, month to month. Ad spend is separate, set by you, and paid straight to Google from your own account.
Most local businesses start between $1,500 and $3,500 a month in spend, which is where our first two fee bands sit. What that buys depends on your vertical, because Google prices clicks by competition: a home-services click often costs a few dollars, while legal and medical clicks can cost many times that. We set the budget on the call so it buys enough clicks to learn from in the first two weeks.
Local Services Ads are pay-per-lead listings that sit above the regular search ads for local service categories, and the blue Google Verified badge, which replaced the earlier green-check badge in late 2025, shows Google has checked your license, insurance and background. Eligibility depends on your category and market, and getting screened is part of your first 30 days with us.
Google Ads first if people already search for what you sell, because search captures demand that exists today and the first campaign can be live 24 hours after kickoff. Facebook and Instagram create demand for work people postpone, like implants or remodels. Most clients start with search and add paid social once the landing page is converting.
The first campaign goes live within 24 hours of kickoff, after discovery, approvals and account access, and the first tracked calls usually arrive the same week. Meaningful data takes about two weeks of spend, and cost per booked lead keeps falling over the first two to three months as the account learns.
Yes, 100%. The account, the conversion history, the landing page and the tracking numbers all sit in your name from day one, and if you leave you keep everything. There is no contract to exit; management runs month to month.
Pair it with
A Google Ads agency that stops at clicks is guessing with your money. We pair paid search with local SEO so you own Google's map results too, wire it to call tracking and reporting, and follow Google's own conversion tracking guidance. Book a discovery call. Also under this service: Local Services Ads.
Meta & Paid Social
Your best customers are not searching yet. They are scrolling. We fill your pipeline with dozens of tested ads and real offers, not one boosted post.
Websites & Landing Pages
Most business websites are brochures with a phone number. Ours are booking machines: a page per offer, tracked end to end, and 100% yours from day one.
Call Tracking & Reporting
Which ad produced your last booked customer? If your agency cannot answer that, they are guessing with your money. We wire it so the answer is on a dashboard.