An injured person searching your metro finds your firm
The map pack, organic and AI answers for car, truck, motorcycle and fall cases.
Injury firm SEO and local search
$297, $597 or $997 a month per location
Personal Injury Marketing: How Law Firms Win the Intake Race
More signed cases for a contingency practice at a flat monthly price, never a share of ad spend, prices printed first.
A search on a phone
Your website
Intake, same hour
Retainer signed
Illustration of the path from an injured person's search to a signed retainer.
What is actually wrong
Four numbers that make injury firms leave. Four that replace them.
What an injury firm is quoted, where it comes from, and the Ziwi figure beside it.
The website
By proposal
The answer when an injury firm asks a legal web vendor the price
How legal web vendors quote: a proposal after a call, never a price list. A pattern, not a survey.
At Ziwi
$0
Published, not proposed. The $2,500 build fee is waived when hosting runs 12 months.
A bought lead
Several firms
How many firms one bought accident lead is sold to
What lead vendors do, as the old version of this page said: one lead, sold to several firms, price shopped. A pattern, not a count.
At Ziwi
One firm
Every call and form comes off your own case pages and ads. Nobody else gets it.
The 9 pm call
Voicemail
What a person hurt in a crash tonight reaches by phone
The intake gap injury firms describe: two firms called the same night, one closed. Not a measured average.
At Ziwi
72 seconds
Text and call back in 72 seconds, nights and weekends, intake booked first. Results vary by market, offer and spend.
The agreement
12 months
The term legal marketing vendors ask an injury firm to sign
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain, ad accounts and intake data are yours. Leaving costs $0.
Three top row figures are words, since nobody measured them: "by proposal" is how legal web vendors quote, "several firms" is the lead sellers' own count, "voicemail" is the 9 pm caller's answer. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Intake site live in three days, free with hosting.
Day 1
Case types agreed
Car, truck, slip and fall, intake questions set.
Day 3
The intake site is live
A page per case type, a form to intake.
Every month after
Hosting, or Care
$99, or $299 with a weekly article. Disclaimers in 24 hours.
After discovery, approvals and handover. Keep the plan 12 months and the $2,500 build fee is waived.
Live on day two, reported every week.
Day 1
Accounts, yours
Google, Meta, call tracking, bar language first.
Day 2
Ads on the crash terms
What an injured person types, disclaimer on each.
Every day
Called back in 72 seconds
Text and call back, nights, weekends, holidays.
Every week
The intake report
Signed cases, calls, cost of each.
After discovery, approvals and handover. Google bills the firm's card. Every ad carries your state bar's language, approved by an attorney first.
The longest clock, and it outlasts the ad budget.
Day 1
Profile and site verified
Google Business Profile and site, the firm's.
Month 1
Case pages and citations
Weekly posts, legal directories cleaned up.
Months 3 to 6
The map pack moves
The usual clock in a contested injury market.
After that
It keeps producing
Case pages keep bringing calls after ad spend falls.
After discovery, approvals and handover. Injury terms are contested, so the map pack moves in months.
Every lane, one calendar.
Day 1
One kickoff
Site, ads, profile, tracking, disclaimers, all yours.
Day 2
Search ads go live
Day 3
The intake site is live
Months 3 to 6
The map pack moves
Every day
Answered, updated
Intake in 72 seconds. Disclaimer edits inside 24 hours.
After discovery, approvals and handover. Injury firm SEO is the slow lane, 3 to 6 months to the map pack.
What you get
What an injury firm gets every month, in writing
More signed cases for an injury firm come from four things. A page per case type, car, truck, slip and fall. Search ads on the terms an injured person types tonight, in the bar's language. A Google profile in the map pack. Intake that answers in minutes.
The crash searches typed tonight show your ad first
Search plus Local Services Ads with the Google Screened badge, billed to the firm.
Google Ads and LSAs
Managed from $297 a month
People who read your case page see you again
Follow-up ads to people who visited your pages. Never accident lists, never outbound.
Meta ads for injury firms
Managed from $297 a month
Every case type gets its own page and intake path
Car, trucking, motorcycle, slip and fall, each with its own tracked number.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every intake call answered before the next firm picks up
A text and a call back in seconds, injury and date asked, consult set.
Ziwi Engage
On the published price list
Your rating holds up when an injured person checks it
Every closed case gets the same review ask, never screened, never bought.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Ziwi's price is a flat list, printed here. Many other injury marketing agencies quote the site by proposal and price the ads as a percentage of spend, on a call.
The website build
$0
Normally $2,500, waived in full when the hosting plan runs 12 months.
Ads management, all platforms
$297/mo
Up to $1,500 a month in ad spend, billed by Google or Meta to the firm.
Local SEO
$297/mo
The Essentials tier, per office. $597 and $997 in a contested metro.
Hosting and maintenance
$99/mo
Hosting, backups, updates and small edits such as a new disclaimer.
Ziwi Care
$299/mo
Per office: a weekly injury article, plus unlimited small page edits.
Reviews and reputation
$197/mo
Per office: review asks after closed cases, replies, monitoring, profile cleanup.
The work
The parts of the page that book the client
One build, marked where an injured person's thumb lands.
The case type, first screenIn the words a hurt person types
One tap to call intakeThe number is a button, every screen
A form that reaches intakeNot an inbox nobody checks
Calder and Roche Injury Law, out of the Ziwi design library. The callouts are ours, not the firm's.
More law and professional builds
Whitlock Reyes LLPBankruptcy, probate and construction law
Marrable LawEmployee-side employment law
Ashley Byler, RealtorTampa Bay realtor
Custerpoint DentalFamily and cosmetic dentistry
Three law builds in the library; the rest is the closest professional work, rebuilt around your case types.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
An injured person searching your metro finds your firm.
The map pack, organic and AI answers for car, truck, motorcycle and fall cases.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every case type gets its own page and intake path.
Car, trucking, motorcycle, slip and fall, each with its own tracked number.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The crash searches typed tonight show your ad first.
Search plus Local Services Ads with the Google Screened badge, billed to the firm.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
Your rating holds up when an injured person checks it.
Every closed case gets the same review ask, never screened, never bought.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
Page changes go live within 24 hours. Site, tracked numbers and ad accounts belong to the firm from day one.
A change, start to finish
Can you add the state bar disclaimer to the car accident and truck pages? Ads run Friday.
The firm, Thursday, 8:40 am
Within 24 hours, always
Both pages carry it. Links below.
Ziwi, Thursday, 1:15 pmDisclaimer and page edits within 24 hours, by the person who built the page. New pages get a quote. Drawn, not a case study.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Google or Meta bill the firm, not us. Month to month, logins to the managing attorney on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for personal injury law firms do not require a long contract? | Ziwi does, month to month with no contract, every price on this page: local SEO or ads management starts at $297 a month, every rung published. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. | $497 past $1,500 in spend, $797 past $3,500. |
| Is there a long contract? | No. Month to month, stop any month. | One exception, the free intake site: hosting stays 12 months. Site and ads are yours. Leaving costs $0. |
| How much does a personal injury lead cost? | It depends on the source. A bought lead is one inquiry sold to several firms, each racing for the same call. A lead from the firm's own pages and ads reaches one firm. | No published average. Track cost per signed case. |
| How do injury firms turn more calls into signed cases? | By answering first. A person hurt in a crash often calls several firms the same evening and signs with the one that responds. Text and call back within minutes. | Speed decides more than budget. |
| How fast can intake start? | Search ads inside 24 hours, the intake site in 3 days. | After discovery, attorney approval of each ad, and access. |
| Is the free intake site really free? | It is. The $2,500 build fee is waived, all of it. | Kept for 12 months on $99 hosting or $299 Care. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Half an hour on Google Meet with whoever would run your intake campaigns. You keep the plan either way.
One click opens the calendar. No form first.
The personal injury library
Four covers, twelve reads
For injury attorneys and intake managers, not search engines. Pick the shelf that fits.