People searching for a lawyer near them find your firm
Map pack, organic and AI answers for divorce, wills, business and defense.
Law firm SEO and local search
$297, $597 or $997 a month per location
Law Firm Marketing: The Complete Guide
A consultation calendar that fills from your own pages, without a $5,000 retainer, prices printed before you call.
A search on a phone
Your website
A consultation booked
Retained
Illustration of the path from a search to a consultation and an engagement letter.
What is actually wrong
Four numbers that make law firms leave. Four that replace them.
What a general practice firm hears from a vendor, where it comes from, and the Ziwi figure beside it.
The website
By proposal
What a firm hears when it asks a legal web vendor the price
How legal web vendors quote: a proposal after a call, never a price list. A pattern, not a survey.
At Ziwi
$0
No proposal. The $2,500 build fee is waived when a hosting plan runs 12 months.
A change
Weeks
How long a new associate bio or practice area page waits
The word firms use for how long a small website change waits. No measured industry average for this exists.
At Ziwi
24 hours
Bios, practice area pages and fee changes, live within 24 hours.
The 9 pm lead
Voicemail
What a caller with a custody question reaches after dinner
The intake gap firms describe: two firms called the same night, one of them closed. Not a measured average.
At Ziwi
72 seconds
A text back in 72 seconds, nights and weekends, the consultation booked before they call the next firm. Results vary by market, offer and spend.
The agreement
12 months
The term most agencies ask a firm to sign
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain and ad accounts in the firm's name. Walking away costs $0.
Three top row figures are words, since nobody has measured them: "by proposal" is how legal web vendors answer a price question, "weeks" is how long firms say a change sits, and "voicemail" is what the after hours caller hears. Every Ziwi figure beneath the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
A firm site in three days, free with hosting.
Day 1
Partner kickoff
Practice areas and fees agreed, logins yours.
Day 3
The firm's site is live
A page per practice area, each bookable.
Every month after
Hosting, or Care
$99, or $299 with an article. Edits in 24 hours.
After discovery, approvals and logins. The $2,500 build fee is waived when the hosting plan is kept 12 months.
Search ads on day two, a report every Friday.
Day 1
Ad accounts, yours
Google, Meta, call tracking, in the firm's name.
Day 2
Search ads run
Divorce, will, DUI: what people type this week.
Every day
Intake in 72 seconds
Every call and form texted back, evenings too.
Every week
The Friday report
Consultations booked and what each cost.
After discovery, approvals and logins. Google bills the firm's card. Every ad follows your state bar's rules and a partner reads it first.
The slow lane, and the one that keeps paying.
Day 1
Profile and site access
Google profile and site, in the firm's name.
Month 1
Pages and citations
Weekly posts, bar and directory listings fixed.
Months 3 to 6
Into the map pack
The usual clock for a local firm.
After that
It keeps compounding
Consultations keep coming as ad spend drops.
After discovery, approvals and logins. Local search for a firm moves in months, not days.
All three lanes, one set of dates.
Day 1
One kickoff
Site, ads, profile, tracking, all yours.
Day 2
Search ads run
Day 3
The site goes live
Months 3 to 6
The map pack shifts
Every day
Answered, and updated
Callers texted in 72 seconds. Edits inside 24 hours.
After discovery, approvals and logins. Law firm SEO runs the longest, 3 to 6 months for the map pack.
What you get
What a law firm gets every month, in writing
To get more consultations for a law firm, show up where people look for a lawyer. A page per practice area with its own number, search ads on what people type this week, a Google profile in the map pack, and every call texted back within minutes.
The person who needs a lawyer this week sees your ad
Search and Local Services Ads, Google Screened, billed to the firm's card.
Google Ads and LSAs
Managed from $297 a month
Your firm stays in front of people who read and left
Follow-up ads to people who read a practice area page and left.
Meta ads for law firms
Managed from $297 a month
Every practice area gets its own page and consultation button
Family, estate, business and criminal defense, each with a tracked number.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every caller is answered before they dial the next firm
A text back in seconds, conflict check asked, consultation on the calendar.
Ziwi Engage
On the published price list
Your rating grows from closed matters, never incentives
Every closed matter gets the same review ask, never filtered or paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Other legal marketing agencies quote the website by proposal and their fee as a share of your ad spend, on a call.
The website build
$0
Usually $2,500. Keep a hosting plan 12 months and the firm pays nothing to build it.
Ads management, all platforms
$297/mo
Ad spend up to $1,500 a month, billed by Google or Meta to the firm.
Local SEO
$297/mo
Per office, the Essentials tier. $597 and $997 for a bigger county.
Hosting and maintenance
$99/mo
Hosting, updates, nightly backups and small edits like a bio change.
Ziwi Care
$299/mo
Per office. A weekly practice area article, plus unlimited small edits.
Reviews and reputation
$197/mo
Per office. Review asks after closed matters, replies, monitoring, profile cleanup.
The work
The parts of the page that book the client
One firm site, with the three parts a client touches marked.
The practice area, first screenIn the words a client types
Book a consultation, every pageThe same button top to bottom
The phone number is a tapOne tap on a phone
Whitlock Reyes LLP, from the Ziwi library. The callouts are ours.
More law and professional builds
Marrable LawEmployee-side employment law
Calder and Roche Injury LawPersonal injury firm
Ashley Byler, RealtorTampa Bay realtor
Custerpoint DentalFamily and cosmetic dentistry
Three library builds are law firms; the rest is the closest professional work, each rebuilt around your practice areas.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
People searching for a lawyer near them find your firm.
Map pack, organic and AI answers for divorce, wills, business and defense.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every practice area gets its own page and consultation button.
Family, estate, business and criminal defense, each with a tracked number.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The person who needs a lawyer this week sees your ad.
Search and Local Services Ads, Google Screened, billed to the firm's card.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
Your rating grows from closed matters, never incentives.
Every closed matter gets the same review ask, never filtered or paid for.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
A page change is live within 24 hours. Site, domain and ad accounts sit in the firm's name from day one.
A change, start to finish
Can you add our new associate's bio to the family law page? She starts Monday.
The firm, Wednesday, 10:05 am
Within 24 hours, always
Done, it is up. Here is the link.
Ziwi, Wednesday, 3:20 pmBio, page and fee edits within 24 hours, by the person who built the page. New pages get a dated quote. Drawn, not a case study.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Google and Meta bill the firm, never us. Month to month, logins to the managing partner on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for small law firms charge a flat monthly fee? | Ziwi does, a flat monthly fee with every price on this page: local SEO or ads management starts at $297 a month, every rung published. Elsewhere, $1,995 to $4,795 a month (FWD Lawyer Marketing); from $2,500 a month (Grow Law) (checked October 2026). | $497 once spend passes $1,500, $797 past $3,500. Billed to the firm's card. |
| Do we have to sign a contract? | No. Month to month, like a retainer you can end. | The free site is the exception: hosting stays 12 months. Site and ads are yours. Leaving costs $0. |
| Can a law firm run Google Ads under bar advertising rules? | Yes, with conditions every state bar sets: no promises about results, no title the bar has not certified, and the disclaimers your state requires on the ad and the page. | An attorney reads each ad first. |
| Do law firms get clients from Google or from referrals? | Both. Referrals bring people who already trust the firm. Google brings the person searching tonight for a divorce lawyer near them. Firms that grow run both and track each consultation's source. | Search adds strangers. |
| How quickly can this start? | Search ads in 24 hours, the site in 3 days. | After discovery, ad approval and account access. |
| Is the free law firm website really free? | Yes. The $2,500 build fee is waived in full. | On $99 hosting or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with whoever would run the firm's account. You keep the plan either way.
The calendar opens in one click. No intake form first.
The law firm library
Four covers, twelve reads
Written for the partners of a small firm, not for search engines. Pick the shelf for the problem.