Auto Repair Shop Marketing: How Shops Keep Every Bay Full

Full bays from drivers who found your shop first, no $5,000 a month retainer, every price printed before you call.

mechanic near me Book

A search on a phone

Your website

A booked repair

Up on the lift

Illustration of the path from a search to a car on the lift.

What is actually wrong

Four numbers that make shop owners leave. Four that replace them.

Each column is a number a repair shop hits, where it comes from, and the Ziwi price that replaces it.

The website $3,000 to $8,000 The quote a shop gets for a new website from other agencies Typical agency range for a shop site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 Keep a hosting plan 12 months and the $2,500 build fee is waived. Hosting included.
A change Weeks How long a small change, like a coupon, waits The word shop owners use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and coupon swaps, done by the person who built your site.
The calls Not tracked Which repair orders came from marketing last month What shop owners describe: forms counted, calls not, the month a guess. Not a measured average.
At Ziwi Every call, tracked Each call matched to the search, ad or map listing behind it, reported weekly. Results vary by market, offer and spend.
The agreement 12 months The term a shop is asked to sign One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month The site, the domain and the ad accounts are the shop's. Walking away costs $0.

Two top-row figures are words, not numbers, because nobody measures either across shops: "weeks" is what owners say a coupon change waits, and "not tracked" is how most shops describe their calls. Each Ziwi figure below is on the pricing page.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free on a hosting plan.

Day 1

Kickoff

Jobs, coupons, logins, the shop's.

Day 3

The shop site is live

A page per job, brakes to check engine.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Coupons swapped in 24 hours.

From the day we have your photos and logins. The $2,500 build fee is waived when hosting is kept 12 months.

Ads on day two, reported weekly.

Day 1

Kickoff

Ad accounts and call tracking, the shop's.

Day 2

The first ads run

On searches typed with a warning light on.

Every day

Answered in 72 seconds

A text back, Saturdays too.

Every week

The weekly report

Calls, booked repairs, what each cost.

From the discovery call and account access. Ad spend is paid from the shop's card.

The slow lane that keeps paying.

Day 1

Kickoff

Profile and site access, the shop's.

Month 1

The profile and the service pages

Weekly posts, listings fixed, a page per service.

Months 3 to 6

The map pack moves

The usual clock for a shop.

After that

It compounds

Drivers keep coming when you cut ads.

From the discovery call and profile access. Maps move slower than ads.

All three, on one calendar.

Day 1

Kickoff

Every login, the shop's.

Day 2

The first ads run

Day 3

The shop site is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

A driver texted in 72 seconds. A coupon swapped in 24 hours.

From the discovery call and account access. The map pack takes 3 to 6 months for a shop.

What you get

What a repair shop gets every month, in writing

To get more customers for a repair shop, be where drivers look when a car acts up: the map pack, search results and AI answers. Run search ads on same-day jobs. A page per repair, with a book button. Answer calls in seconds and ask every finished repair for a review.

A driver with a warning light finds your shop first

Map pack, organic results and AI answers for brakes, AC, tires and check engine.

Auto repair SEO and local search $297, $597 or $997 a month per location

The brake job that cannot wait clicks your ad

Search ads on same-day jobs, paid to Google from the shop's own account.

Google Ads Managed from $297 a month

Your tire and oil change specials reach the neighborhood

Tested ads with real bay photos behind a coupon the neighborhood sees.

Meta ads for auto repair Managed from $297 a month

Every repair you want more of gets its own page

Brakes, AC, tires, diagnostics, each with its own coupon and online scheduling.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every call is answered before the driver tries another shop

A text back in seconds, the drop-off set, the car on the schedule.

Ziwi Engage On the published price list

Your Google rating climbs one finished repair at a time

Every closed repair order gets the same review ask by text, never screened or paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. Other auto shop agencies quote $3,000 to $8,000 for the site and $1,000 to $5,000 a month to run it, on a call.

The website build $0

Normally $2,500. Keep a hosting plan 12 months and the build fee is waived.

Ads management, all platforms $297/mo

Ad spend up to $1,500 a month covered, paid from the shop's own account.

Local SEO $297/mo

Per shop, the Essentials tier. $597 and $997 in crowded markets.

Hosting and maintenance $99/mo

Hosting, updates, backups and small edits like a coupon or new hours.

Ziwi Care $299/mo

Per shop. A new post every week and unlimited coupon and pricing edits.

Reviews and reputation $197/mo

Per shop. Asks after every repair, replies, monitoring, profile cleanup.

The work

The parts of the page that book the visit

One build, with the three parts a driver taps marked on it.

Truax Home Repairs, a handyman website built by Ziwi
The offer, first screenIn the driver's words, with a price
The number is a buttonOne tap to call from the shoulder
Schedule online, not a callbackSame button on every service page

Truax Home Repairs, a real client build. The three notes are ours.


More builds from the library

No auto repair build is in the library yet, so these are the closest service businesses, rebuilt around your shop.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

A driver with a warning light finds your shop first.

Map pack, organic results and AI answers for brakes, AC, tires and check engine.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

A change to the shop site is live within 24 hours. Site, domain and ad accounts are the shop's from day one.

A change, start to finish

Can you put the fall tire special on the home page and pull the AC one? It starts Monday.

The shop, Tuesday, 9:12 am
Within 24 hours, always

Done. Tire special up, AC coupon down, here is the link.

Ziwi, Tuesday, 2:40 pm

One change request drawn as an example, not a case study. Coupon swaps and other small edits go live within 24 hours, by the person who built the page.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes from the shop's card to Google or Meta, never through us. Month to month, logins handed over when you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
Which marketing agencies for auto repair shops publish their prices? Ziwi does, every price on this page: local SEO or ads management starts at $297 a month, every rung printed. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. $497 when spend runs $1,500 to $3,500, $797 above. Spend stays on the shop's card.
Any contract? No, month to month. Site, domain and ad accounts are yours; leaving costs $0. The free shop website alone needs 12 months of hosting.
How many reviews does an auto shop need to win the map pack? No fixed number. Google ranks the map on distance, relevance and how a shop's rating and reviews compare with nearby shops. Steady, answered reviews beat one big push a year. Ask after every finished repair, by text.
Is Google Ads or SEO better for an auto repair shop? Both, on different clocks. Search ads catch today's warning light and run within a day. The map pack takes 3 to 6 months of local SEO to move, then sends drivers without ad spend. Ads this month, the map for years.
How soon do ads run? Ads in 24 hours, the shop site in 3 days. From the discovery call, approvals and account access.
Is the free website really free? Yes. The whole $2,500 build fee is waived. On $99 hosting or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run the shop's account. You keep the plan either way.

The calendar opens in one click. No quote form first.

The auto repair library

Four covers, twelve reads

Written for shop owners, not search engines. Pick the shelf that matches the problem.