Auto Repair Shop Marketing: Fill Your Bays - Ziwi Marketing

Auto Repair Shop Marketing: How Shops Keep Every Bay Full

Fuller bays, with drivers who found your shop first, without a $5,000 a month retainer, at prices you can read before you call.

mechanic near me Book

A search on a phone

Your website

A booked repair

On the lift

Illustration of the path from a search to a car on the lift.

What is actually wrong

Four numbers that make shop owners leave. Four that replace them.

Each column is a figure a repair shop runs into, with where that figure comes from, and the published Ziwi figure that replaces it.

The website $3,000 to $8,000 What a repair shop is quoted to have a website built Typical agency range for a shop site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a small website change waits The word shop owners use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
The calls Not tracked Which repair orders came from marketing last month What shop owners describe: forms counted, calls not, the month a guess. Not a measured average.
At Ziwi Every call, tracked Each call matched to the search, ad or map listing that produced it, reported weekly. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word shop owners use for how long a change waits, and "not tracked" is how most shops describe their calls, not a count of anything. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Pages and offers agreed, access in your name.

Day 3

The website is live

A page and an offer per job you want more of.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches that cannot wait.

Every day

Answered in 72 seconds

Nights and weekends included.

Every week

The report

Cost per booked repair, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, on-page fixes.

Months 3 to 6

The map pack moves

The typical auto repair clock.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Auto repair SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Auto repair SEO runs to a longer clock, 3 to 6 months.

What you get

What a repair shop gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

A driver with a check engine light finds your shop first

The map pack, the organic results and the AI answers, for the jobs you want more of.

Auto repair SEO and local search $297, $597 or $997 a month per location

The brake job that cannot wait gets your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads Managed from $297 a month

Your tire and service offers reach the neighborhood

Dozens of tested creatives behind an offer the neighborhood actually sees.

Meta ads for auto repair Managed from $297 a month

Every job has its own page and its own offer

Brakes, AC, tires, check engine, each with its own page and online scheduling.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every call is answered before the driver tries the next shop

A text back in seconds, the questions answered, the drop-off written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every finished repair gets the same ask, never screened and never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

An auto shop agency quotes $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, on a call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that book the visit

One build, with the three parts a driver uses marked on it.

Truax Home Repairs, a handyman website from the Ziwi design library
The offer, first screenIn the driver's own words
The number is a buttonOne tap to call on a phone
Schedule online, not a callbackThe same button on every page

Truax Home Repairs, a build from the Ziwi design library. The three notes are ours.


More builds from the library

No auto repair build is in the library yet, so these are the closest service businesses. Every build is rebuilt around your shop, your bays and your service area.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the shop's name from day one.

A change, start to finish

Can you put the fall tire special on the home page? It starts Monday.

The shop, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does auto repair marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The auto repair library

Four covers, twelve reads

Written for auto repair shops, not for search engines. Pick the shelf that matches the problem.