People searching for a gym nearby find you
The map pack, the organic results and the AI answers, with real photos of the floor.
Gym SEO and local search
$297, $597 or $997 a month per location
Gym Marketing Agency: How Studios Fill Classes and Keep Members
More trial visits and more members, without a $3,000 a month retainer, at prices you can read before you call.
A search on a phone
Your website
A booked trial
Through the door
Illustration of the path from a search to a member at the door.
What is actually wrong
Four numbers that make gyms leave. Four that replace them.
Each column is a figure a gym runs into, with where that figure comes from, and the published Ziwi figure that replaces it.
The website
$2,500 to $7,000
What a gym is quoted to have a website built
Typical fitness agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change
Weeks
How long a schedule change waits
The word owners use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The report
Leads
What the last agency counted, while you counted members
The gap owners describe: a report of leads, a floor with the same gaps. Not a measured average.
At Ziwi
Members
Trials booked and members joined, each traced to the ad that produced it. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
You own the website, the domain and the ad accounts. Leaving costs $0.
Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word owners use in reviews for how long a change waits, and "leads" is what the last report counted while you counted members. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Pages and offers agreed, access in your name.
Day 3
The website is live
A page and an offer per class type.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in your name.
Day 2
The first campaigns are live
On the searches that book today.
Every day
Answered in 72 seconds
Nights and weekends included.
Every week
The report
Trials booked and members joined, in plain numbers.
Durations start after discovery, approvals and account access. Ad spend is paid to Google or Meta from your own account.
A longer clock, and it keeps paying.
Day 1
Kickoff
The profile and the site access in your name.
Month 1
The profile and the pages
Posted weekly, citations built, on-page fixes.
Months 3 to 6
The map pack moves
The typical gym clock.
After that
It compounds
It keeps producing in the months you dial the ads down.
Durations start after discovery, approvals and account access. Gym SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in your name.
Day 2
The first campaigns are live
Day 3
The new website is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Leads in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Gym SEO runs to a longer clock, 3 to 6 months.
What you get
What a gym gets every month, in writing
Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The searches that book today get your ad
Spend is paid to Google out of your own account and never routed through us.
Google Ads
Managed from $297 a month
Your trial and founding member offers reach the neighborhood
One offer per audience, dozens of tested creatives, the ones that do not book turned off.
Meta ads for gyms and studios
Managed from $297 a month
Every class type has its own page and offer
The schedule, the price, the address and a trial form that fits on a phone.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every trial request is answered before it goes cold
A text back in seconds while the desk is on the floor, the trial booked.
Ziwi Engage
On the published price list
Your rating keeps climbing without incentives
Every member gets the same ask after class, never screened and never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A fitness agency quotes $2,500 to $7,000 for the website and $1,500 to $4,000 a month to run it, on a call.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the visit
One build, with the three parts a new member uses marked on it.
The offer, first screenIn the member's own words
The number is a buttonOne tap to call on a phone
The trial form, not a callThe same button on every page
Fernwell, a build from the Ziwi design library. The three notes are ours.
More builds from the library
Novella AestheticsMed spa
Ember Roast CoffeeCoffee and roastery
Plover and PineAsheville restaurant
The Copper SerpentBar and kitchen
There is no gym build in the library yet, so these are the closest service businesses. Every build starts at this level, then gets rebuilt around your classes and your photos.
Updates, maintenance and the terms
What working with us is actually like
Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the gym's name from day one.
A change, start to finish
Can you add the new 6 am class to the schedule page? It starts Monday.
The gym, Tuesday, 9:12 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Tuesday, 2:40 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does gym marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The gym and fitness library
Four covers, twelve reads
Written for gym owners, not for search engines. Pick the shelf that matches the problem.