Gym Marketing Agency: How Studios Fill Classes and Keep Members

More trials booked and more of them becoming members, without a $3,000 a month retainer, at prices printed on the site.

gym near me Book

A search on a phone

Your website

A booked trial

On the floor

Illustration of the path from a search to a new member at the front desk.

What is actually wrong

Four numbers that make gyms leave. Four that replace them.

Four figures a gym or studio owner runs into, where each comes from, and the Ziwi figure beside it.

The website $2,500 to $7,000 What a studio is quoted by other agencies for a website with a schedule on it Typical fitness agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 A plan kept 12 months takes the $2,500 build fee off. Hosting included.
A change Weeks How long a new 6 am class waits to show up on the site The word owners use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Schedule changes, a new instructor, a new offer: live within 24 hours, by the person who built it.
The report Leads What the last agency counted, while you counted who showed up The gap owners describe: a report of leads, a floor with the same gaps. Not a measured average.
At Ziwi Members Trials booked and members joined, each traced to its ad. Results vary by market, offer and spend.
The agreement 12 months The term an agency asks a gym to sign, longer than most memberships One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month Site, domain and ad accounts are in the gym's name. Cancel any month for $0.

Two top-row figures are words because nobody has measured either: "weeks" is what studio owners write in reviews about a schedule change that sat, and "leads" is what the last report counted. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, schedule included, free with hosting.

Day 1

The class list

Every class type, the trial offer, the tiers: a page each.

Day 3

The site goes live

An offer per class type, the schedule, a phone-sized trial form.

Every month after

Hosting or Ziwi Care

$99 a month, or $299 with a weekly post. Schedule changes within 24 hours.

Every date counts from discovery, approvals and access. Free with hosting: a plan kept 12 months drops the $2,500 build fee to nothing.

Running on day two, reported as trials and members.

Day 1

Accounts opened

Google and Meta ad accounts in your name.

Day 2

The first campaigns run

On the searches that book a trial this week.

Every day

Answered in 72 seconds

While the front desk is teaching.

Every week

The report

Trials booked, trials attended, members joined.

Every date counts from discovery, approvals and access. Ad spend goes to Google or Meta from your own account.

The slower lane; it keeps producing after the ads stop.

Day 1

Profile handed over

Google Business Profile and site logins, classes set.

Month 1

Class pages and posts

A page per class type, posts from the floor, citations built.

Months 3 to 6

The map pack moves

The usual studio clock. Start in fall for January.

After that

It compounds

The listing keeps sending trials when ads are turned down.

Every date counts from discovery, approvals and access. Studio map rankings move over months; start before January.

Website, ads and SEO on one timeline, built around January.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns run

Day 3

The site goes live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Trial requests in 72 seconds. Schedule changes within 24 hours.

Every date counts from discovery, approvals and access. Ads carry the first trials; SEO takes 3 to 6 months.

What you get

What a gym gets every month, in writing

More gym members come from four things: a Google Business Profile that ranks for gym and class searches nearby, search ads on trial searches that book this week, a page and a trial offer per class type, and a text back within minutes.

People searching for a gym near the office find your studio

The map pack, the organic results and the AI answers, with photos of the floor.

Gym SEO and local search $297, $597 or $997 a month per location

The person searching for a class tonight sees your trial offer

Search ads on the trial searches that book this week, paid to Google by you.

Google Ads Managed from $297 a month

Your trial and founding member offers reach the neighborhood

One offer per audience, morning people and after-work people, tested creatives behind each.

Meta ads for gyms and studios Managed from $297 a month

Every class type has its own page and trial offer

The schedule, the price, the address and a phone-sized trial form, on every page.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

Every trial request is answered while the desk is teaching

A text back in seconds, the questions answered, the first class in your booking system.

Ziwi Engage On the published price list

Your rating keeps climbing without a free month for it

Every member gets the same ask after class, never screened and never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. Other fitness agencies quote $2,500 to $7,000 for the website and $1,500 to $4,000 a month to run it, on a call.

The website build $0

Normally $2,500, waived when the gym keeps a plan 12 months. Schedule page included.

Ads management, all platforms $297/mo

With spend up to $1,500, enough to fill a trial calendar, paid by you.

Local SEO $297/mo

Essentials tier, one location. $597 and $997 for a studio in a crowded city center.

Hosting and maintenance $99/mo

Hosting, updates, backups and small edits, like a new class on the schedule.

Ziwi Care $299/mo

Per location. A weekly post from the floor and unlimited small edits.

Reviews and reputation $197/mo

Per location. The review ask after class, replies, monitoring, a clean profile.

The work

The parts of the page that book the visit

One build, with the three parts a first-time visitor uses marked on it.

Fernwell, the wellness studio build in the Ziwi design library
The trial offer, first screenYour first class, in plain words
The number is a buttonOne tap to call between meetings
The trial form, not a phone callThe same button on every class page

Fernwell, a library build. Our three notes sit on top.


More builds from the library

There is no gym build in the library yet, so Fernwell and the four beside it are the closest studios and storefronts. Yours gets rebuilt around your classes and photos.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

People searching for a gym near the office find your studio.

The map pack, the organic results and the AI answers, with photos of the floor.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

Ask for a schedule change and it is on the site within 24 hours. Site, domain and ad accounts are in the gym's name from day one.

A change, start to finish

Can you add the new 6 am strength class to the schedule page and the trial form? It starts Monday.

The gym, Tuesday, 9:12 am
Within 24 hours, always

Done. Both are live, here is the link.

Ziwi, Tuesday, 2:40 pm

One request, drawn, not a case study. Schedule changes and small edits go live within 24 hours, by the person who built the page.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend is paid to Google or Meta from the gym's own card, never through us. Month to month, like a membership should be; the logins are yours on request.

Questions

Asked, answered, and the fine print beside it

Six questions a studio owner asks before signing, the answer in orange, the fine print beside.
The questionThe answerThe fine print
Which marketing agencies for gyms and fitness studios charge a flat monthly fee? Ziwi does, a flat monthly fee with every price on this page: local SEO or ads management starts at $297 a month, every tier published. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. $497 from $1,500 to $3,500 in spend, $797 past that. Spend stays yours.
How does a gym fill classes without discounting? Sell the class, not the price. A trial form on every class page, ads on the searches for that class tonight, and a fast text back. Founding member offers beat discounts.
Do gyms get more members from Google or Instagram? Google brings the person already searching for a gym nearby or a class tonight. Instagram reaches the one still deciding, with the floor and a trial offer. Run both, Google first.
What if I leave? You own all of it and keep it at $0. Month to month. The logins are yours in a day. No notice period.
How fast, before the January rush? Campaigns live in 24 hours, the site in 3 days. From discovery, approvals and account access onward.
Is the free website really free, schedule and all? Yes. Not a dollar of the $2,500 build fee. With $99 hosting or $299 Ziwi Care for 12 months. Schedule page included.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your ads and site. The plan is yours whether you sign or not.

One click and the calendar opens. No form, no sales rep.

The gym and fitness library

Four covers, twelve reads

For gym and studio owners, not search engines. Pick the shelf that matches what is empty.