MSP Marketing: Win More IT Contracts - Ziwi Marketing

MSP Marketing: How Managed IT Providers Win Contracts

More booked assessments and signed contracts, without a national-brand retainer, at prices you can read before you call.

local it support Book

A search on a phone

Your website

A booked assessment

Signed

Illustration of the path from a search to a signed contract.

What is actually wrong

Four numbers that make MSPs leave. Four that replace them.

Each column is a figure an MSP runs into, where it comes from, and the published Ziwi figure that replaces it.

The website Not published What a specialist agency charges an MSP for a website The pattern on specialist sites: no price until the call. Not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a change to the services page waits The word owners use for an update stuck in a ticket queue. No measured average exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
New contracts Referrals only Where the last signed contract came from The gap MSPs describe: the pipeline is whoever a client happens to know. Not a measured average.
At Ziwi Traced Every booked assessment and signed contract tied to the search or email that started it, months later included. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain, the ad accounts and the email list. Leaving costs $0.

Three of the four figures on the top row are words, because no measured industry average exists for any of them: "not published" is what specialist agencies show for a price, "weeks" is the word owners use for how long a change waits, and "referrals only" is where MSPs say contracts come from, not a count. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Service lines and offers agreed, access in your name.

Day 3

The website is live

A page and an offer per service line, your response time on it.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches an owner types when the server is down.

Every day

Answered in 72 seconds

Nights and weekends included. Inbound is rare, so none of it goes to voicemail.

Every week

The report

Cost per booked assessment, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, service-area pages live.

Months 3 to 6

The map pack moves

The local terms first. Wider terms take 6 to 12 months.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Managed IT SEO runs to a longer clock than ads: the map pack in 3 to 6 months, wider terms in 6 to 12.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Managed IT SEO runs to a longer clock, 3 to 6 months for the map pack, 6 to 12 for wider terms.

What you get

What a managed IT provider gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

Owners searching for IT support nearby find your company

The map pack, the organic results and the AI answers, for IT support plus your city and the compliance term they were just handed.

Managed IT SEO and local search $297, $597 or $997 a month per location

The searches typed when the server is down get your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads Managed from $297 a month

Your assessment offer reaches owners who are not searching yet

Rarely the main channel for an MSP, so it goes on only once search is running.

Meta ads for managed IT Managed from $297 a month

Every service line has its own page and its own offer

Plain scope, the response time you commit to, a starting price, no glowing circuit board photo.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every inquiry is answered before it goes to voicemail

A text back in seconds, the questions answered, the assessment written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every closed ticket and quarterly review gets the same ask, never screened and never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

An MSP marketing specialist does not publish a price. The website, the retainer and the term all arrive after the call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that book the assessment

One build, with the three parts an owner uses marked on it.

Garrick Hale Law, a professional services website from the Ziwi design library
The offer, first screenIn the owner's own words
The number is a buttonOne tap to call on a phone
Booking, not a callThe assessment, on every page

Garrick Hale Law, a build from the Ziwi design library. The three notes are ours.


More builds from the library

There is no managed IT build in the library yet, so these are the closest professional services builds. Every build starts from a designed site at this level, then gets rebuilt around your scope and your own proof.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in your name from day one, the email list included.

A change, start to finish

Can you add the backup and recovery plan to the services page, with our response time? We pitch it Thursday.

The MSP, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does MSP marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The managed IT library

Four covers, twelve reads

Written for managed IT providers, not for search engines. Pick the shelf that matches the problem.