Owners searching for IT support in your city find you
Map pack, organic and AI answers for IT support plus your city.
Managed IT SEO and local search
$297, $597 or $997 a month per location
MSP Marketing: How Managed IT Providers Win Contracts
More assessments booked and more seats under contract, without a national MSP retainer, prices printed first.
A search on a phone
Your website
An assessment booked
Under contract
Illustration of the path from a search to a signed managed services agreement.
What is actually wrong
Four numbers that make MSPs leave. Four that replace them.
What an MSP owner runs into shopping for marketing, and the Ziwi figure beside it.
The website
Not published
The price an MSP-only marketing agency shows for a website
The pattern on specialist sites: no price until the call. Not a survey.
At Ziwi
$0
$0 to build. The $2,500 fee is waived when a hosting plan runs 12 months.
A change
Weeks
How long a services page update sits in a ticket queue
The word owners use for an update stuck in a ticket queue. No measured average exists.
At Ziwi
24 hours
Service page edits, a new plan tier, a new response time, live in 24 hours.
New contracts
Referrals only
Where the last three signed agreements came from
The gap MSPs describe: the pipeline is whoever a client happens to know. Not a measured average.
At Ziwi
Traced
Every assessment and agreement tied to the search, ad or email that started it. Results vary by market, offer and spend.
The agreement
12 months
The term most agencies ask an MSP to commit to
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain, ad accounts and email list stay yours. Leaving costs $0.
Three top row figures are words, since nobody measured them: "not published" is what MSP-only agencies show for a price, "weeks" is a change stuck in a ticket queue, "referrals only" is where owners say contracts come from. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
An MSP site in three days, free with hosting.
Day 1
Service lines agreed
Managed services, backup, security, cloud, plan tiers.
Day 3
The MSP site is live
A page per service line, response time on it.
Every month after
Hosting, or Care
$99, or $299 with an article. Edits in 24 hours.
After discovery, approvals and handover. The $2,500 build fee is waived when the plan is kept 12 months.
Search ads on day two, a report every week.
Day 1
Ad accounts, yours
Google, Meta, call and form tracking, company owned.
Day 2
Ads on the outage terms
What an owner types when the server is down.
Every day
Inquiries in 72 seconds
Nights and weekends. None hits voicemail.
Every week
The weekly report
Assessments booked and what each cost.
After discovery, approvals and handover. Google bills the company's card, never us.
The slow lane, and the one that outlasts the ad budget.
Day 1
Profile and site verified
Google profile and site, in the company's name.
Month 1
Service and city pages
Weekly posts, citations, a page per city served.
Months 3 to 6
The map pack, local terms first
IT support plus your city. Wider terms, 6 to 12 months.
After that
It keeps compounding
Assessments keep coming as ad spend drops.
After discovery, approvals and handover. Two clocks: the map pack in 3 to 6 months, wider terms 6 to 12.
All three lanes, one set of dates.
Day 1
One kickoff
Site, ads, profile, tracking, email list, all yours.
Day 2
Search ads go live
Day 3
The MSP site is live
Months 3 to 6
The map pack, local terms first
Every day
Answered, updated
Inquiries in 72 seconds. Edits inside 24 hours.
After discovery, approvals and handover. MSP SEO is the slow lane, 3 to 6 months local, 6 to 12 for wider terms.
What you get
What a managed IT provider gets every month, in writing
To get more clients for a managed IT company, add search to referrals. A page per service line with scope, response time and starting price. Search ads on the outage terms an owner types. City pages and a Google profile that rank for IT support nearby. Every inquiry answered before voicemail.
The owner whose server is down sees your ad first
Google Search on outage and cyber insurance terms, billed to the company's card.
Google Ads
Managed from $297 a month
Your assessment offer reaches owners who are not searching yet
Rarely an MSP's first channel, switched on once search produces.
Meta ads for managed IT
Managed from $297 a month
Every service line gets its own page with real scope
Plain scope, your committed response time, a starting price. No circuit board photo.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every inquiry is answered before it reaches voicemail
A text back in seconds, seat count asked, the assessment on your calendar.
Ziwi Engage
On the published price list
Your rating grows from closed tickets, never incentives
Every closed ticket and quarterly review gets the same ask, never bought.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Other MSP marketing specialists do not publish a price: the website, the retainer and the term all arrive after the call.
The website build
$0
Usually $2,500. Keep a hosting plan 12 months and the company pays nothing to build it.
Ads management, all platforms
$297/mo
Ad spend up to $1,500 a month included, billed by Google or Meta to the company.
Local SEO
$297/mo
Per office, the Essentials tier. $597 and $997 for a bigger metro.
Hosting and maintenance
$99/mo
Hosting, updates, backups and small edits like a new plan tier.
Ziwi Care
$299/mo
Per office. A weekly article on backup or security, plus unlimited small edits.
Reviews and reputation
$197/mo
Per office. Review asks after closed tickets, replies, monitoring, profile cleanup.
The work
The parts of the page that book the assessment
One build, with the three parts an owner touches marked.
The service, first screenIn the client's words, not jargon
Book the consultationSame button, every page
The phone number is a tapOne tap on a phone
Whitlock Reyes LLP, from the Ziwi library. The callouts are ours.
More builds from the library
Northbeam ConstructionGeneral contractor
Ashlar and VaneProperty developer
Corbel RealtyResidential brokerage
Wrenhouse Design-BuildDesign-build firm
No managed IT build in the library yet, so these are the closest professional services sites.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Owners searching for IT support in your city find you.
Map pack, organic and AI answers for IT support plus your city.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every service line gets its own page with real scope.
Plain scope, your committed response time, a starting price. No circuit board photo.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The owner whose server is down sees your ad first.
Google Search on outage and cyber insurance terms, billed to the company's card.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
Your rating grows from closed tickets, never incentives.
Every closed ticket and quarterly review gets the same ask, never bought.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
A site change is live within 24 hours. Site, domain, ad accounts and email list are yours from day one.
A change, start to finish
Can you add the disaster recovery plan to the services page, with our four hour response time? We pitch Thursday.
The owner, Monday, 8:50 am
Within 24 hours, always
Live, response time in the plan table. Link below.
Ziwi, Monday, 1:30 pmService page and plan tier edits within 24 hours, by the person who built the page. New pages get a dated quote. Drawn, not a case study.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Google or Meta bill the company, never us. Month to month, logins and the list to the owner on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for managed IT providers work month to month? | Ziwi does, month to month with no contract, every price on this page: local SEO or ads management starts at $297 a month, every rung published. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. | $497 past $1,500 in spend, $797 past $3,500. Billed to the company, not us. |
| Is there an annual agreement? | No. Month to month, unlike the agreements you sell. | The free site is the exception: keep hosting 12 months. Site, ads and the list are yours. Leaving costs $0. |
| Do MSPs get clients from Google or from referrals? | Mostly referrals, so the pipeline is whoever a client happens to know. Google adds the owner typing IT support plus a city, or an outage into a phone at night. MSPs that grow run both. | Referrals stay. Search adds strangers. |
| Should an MSP publish per-user pricing on its website? | A starting price, yes. An owner comparing providers skips the site with no numbers and books an assessment with the one showing a plain scope, a response time and a starting price per user. | Custom quotes can still follow. |
| How soon do assessments come in? | Search ads in 24 hours, the site in 3 days. | After discovery, approvals and access. Agreements follow your sales cycle. |
| Is the free MSP website really free? | Yes, in full. The $2,500 build fee is waived. | With $99 hosting or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with whoever would run your account, seat counts in hand. You keep the plan either way.
The calendar opens in one click. No form, no discovery deck.
The managed IT library
Four covers, twelve reads
Written for MSP owners, not search engines. Pick the shelf for the problem.