Plastic Surgery Marketing: More Consults - Ziwi Marketing

Plastic Surgery Marketing: How Practices Fill a Consult Calendar

More booked consultations for your practice, without a $5,000 a month retainer, at prices you can read before you call.

plastic surgeon Book

A search on a phone

Your website

A booked consultation

On the table

Illustration of the path from a search to a booked consultation.

What is actually wrong

Four numbers that make surgeons leave. Four that replace them.

Each column is a figure a plastic surgery practice runs into, with where that figure comes from, and the published Ziwi figure that replaces it.

The website $5,000 to $15,000 What a surgical practice is quoted to have a website built Typical aesthetics agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a small website change waits The word surgeons use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
A click $34.20 The average cost of one search click on plastic surgery terms The average across plastic surgery terms in one Ziwi keyword pull, September 2026. Not a survey.
At Ziwi 72 seconds A text back in 72 seconds, nights and weekends included, so a click at that price never ends at a voicemail. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

One figure on the top row is a word, because no measured industry average exists for it: "weeks" is what surgeons say in reviews about how long a change waits. The $34.20 is one keyword pull from September 2026, not a survey, and clicks in your city will differ. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Pages and consult offers agreed, access in your name.

Day 3

The website is live

A page and a consult offer per surgery.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches that book a consult today.

Every day

Answered in 72 seconds

Nights and weekends included.

Every week

The report

Cost per booked consultation, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, on-page fixes.

Months 3 to 6

The map pack moves

The typical plastic surgery clock.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Plastic surgery SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Plastic surgery SEO runs to a longer clock, 3 to 6 months.

What you get

What a plastic surgery practice gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

People searching for a plastic surgeon nearby find your practice

The map pack, the organic results and the AI answers, for the surgeries you want more of.

Plastic surgery SEO and local search $297, $597 or $997 a month per location

The searches that book a consult today get your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads Managed from $297 a month

Your consult offer reaches the neighborhood inside the ad rules

Built around the consult and the practice, never a before and after shot, so it clears the ad rules.

Meta ads for plastic surgery Managed from $297 a month

Every surgery has its own page and its own consult offer

Rhinoplasty, breast augmentation, tummy tuck, facelift, each with its own page and financing note.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every consult request is answered before it goes cold

A text back in seconds, the questions answered, the consult written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every patient who agreed to be contacted gets the same ask, never screened, never paid for, never written by us.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

An aesthetics agency quotes $5,000 to $15,000 for the website and $2,000 to $8,000 a month to run it, on a call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that book the consultation

One build, with the three parts a patient uses marked on it.

Novella Aesthetics, a med spa website from the Ziwi design library
A consult request, not a callThe same button on every page
The number is a buttonOne tap to call on a phone
The offer, first screenIn the patient's own words

Novella Aesthetics, a build from the Ziwi design library. The three notes are ours.


More builds from the library

There is no plastic surgery build in the library yet, so these are the closest: sites where the visitor is choosing a person, not a product.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the practice's name from day one.

A change, start to finish

Can you put the fall rhinoplasty consult special on the home page? It starts Monday.

The practice, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does plastic surgery marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The plastic surgery library

Four covers, twelve reads

Written for plastic surgery practices, not for search engines. Pick the shelf that matches the problem.