Property Management Marketing: Grow Doors - Ziwi Marketing

Property Management Marketing: How Managers Grow Door Count

More owners signed and more doors under management, without a retainer quoted after the call, at prices you can read before it.

property manager Book

A search on a phone

Your owner page

A signed owner

A new door

Illustration of the path from a search to a new door under management.

What is actually wrong

Four numbers that make managers leave. Four that replace them.

Each column is a figure a management company runs into, where it comes from, and the published Ziwi figure that replaces it.

The website After the call When a management company learns what its website costs How specialist retainer shops price, on their own sites. A pattern, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. An owner page that states the fee, hosting included.
A change Weeks How long a change to the fee page waits The word managers use in reviews for how long a change waits. No measured industry average exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
New doors None you can trace New doors you can point to from what you spent last month The gap managers describe: a report of traffic and rankings, the same door count. Not a measured average.
At Ziwi Every one Every owner call and form tied to the page or the ad that produced it, reported weekly as cost per signed door. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

Three of the four figures on the top row are words rather than numbers, because no measured industry average exists for any of them: "after the call" is when retainer shops name a price, "weeks" is the word managers use for how long a change waits, and the third column is the outcome managers cannot point to, not a count. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

The fee, the service areas and the offer agreed, access in your name.

Day 3

The website is live

An owner page that states the fee, and a page per service area.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

Narrowly: your brand, competitor searches and owner terms.

Every day

Answered in 72 seconds

Every owner inquiry, nights and weekends included.

Every week

The report

Cost per signed door, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, city pages live.

Months 3 to 6

The map pack moves

The typical clock for owner-side search.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Property management SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Property management SEO runs to a longer clock, 3 to 6 months.

What you get

What a management company gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

Owners searching for a manager in your city find your company

The map pack, the organic results and the AI answers, for owner-side searches, not tenant ones.

Property management SEO and local search $297, $597 or $997 a month per location

The owner-intent searches get your ad, and only those

Spend is paid to Google out of your own account, used narrowly on brand, competitor and owner terms.

Google Ads Managed from $297 a month

Your owner offer reaches the landlords in your service area

Dozens of tested creatives behind an offer a tired landlord actually sees.

Meta ads for property management Managed from $297 a month

The owner page states the fee, the process and week one

What you charge, what you handle, how you screen, how maintenance calls work, each on its own page.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every owner inquiry is answered before it goes cold

A text back in seconds, the questions answered, the call written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Tenants write most of your reviews and owners read them anyway, so the recent ones outnumber the old.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A specialist retainer shop quotes property management marketing after a call, on a term contract. Nothing here is quoted after a call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that sign the owner

One build, with the three parts an owner uses marked on it.

Corbel Realty, a residential brokerage website from the Ziwi design library
The offer, first screenIn the owner's own words
The number is a buttonOne tap to call on a phone
Booking, not a callThe owner call, on every page

Corbel Realty, a build from the Ziwi design library. The three notes are ours.


More property builds

There is no property management build in the library yet, so these are the closest property and residential builds. Every build starts from a designed site at this level, then gets rebuilt around your fee, your owner page and your service area.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the company's name from day one.

A change, start to finish

Can you update the management fee on the owner page and add the pet policy? The lease-season mailer goes out Friday.

The management company, Tuesday, 9:12 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does property management marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The property management library

Four covers, twelve reads

Written for management companies, not for search engines. Pick the shelf that matches the problem.