People searching for a salon nearby find yours
The map pack, the organic results and the AI answers, with your photos and booking link.
Salon SEO and local search
$297, $597 or $997 a month per location
Salon and Spa Marketing: How Owners Keep Every Chair Booked
More booked appointments for your salon, without a $2,000 a month retainer, at prices you can read before you call.
A search on a phone
Your website
A booked appointment
Through the door
Illustration of the path from a search to a client at the door.
What is actually wrong
Four numbers that make salons leave. Four that replace them.
Each column is a figure a salon runs into, with where that figure comes from, and the published Ziwi figure that replaces it.
The website
$2,000 to $6,000
What a salon is quoted to have a website built
Typical small business agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change
Weeks
How long a menu change waits
The word owners use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The 9 pm request
Unanswered
A booking request that lands on a Sunday night
What owners describe: it sits until Tuesday, the client books next door. Not a measured average.
At Ziwi
72 seconds
Every request texted back in seconds, nights and weekends included. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
You own the website, the domain and the ad accounts. Leaving costs $0.
Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word owners use in reviews for how long a change waits, and "unanswered" is what happens to the Sunday night request while the desk is dark. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Pages and offers agreed, access in your name.
Day 3
The website is live
A page and an offer per service.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in your name.
Day 2
The first campaigns are live
On the searches that book today.
Every day
Answered in 72 seconds
Nights and weekends included.
Every week
The report
Cost per booked appointment, in plain numbers.
Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.
A longer clock, and it keeps paying.
Day 1
Kickoff
The profile and the site access in your name.
Month 1
The profile and the pages
Posted weekly, citations built, on-page fixes.
Months 3 to 6
The map pack moves
The typical salon clock.
After that
It compounds
It keeps producing in the months you spend less on ads.
Durations start after discovery, approvals and account access. Salon SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in your name.
Day 2
The first campaigns are live
Day 3
The new website is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Leads in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Salon SEO runs to a longer clock, 3 to 6 months.
What you get
What a salon gets every month, in writing
Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The searches that book today get your ad
Spend is paid to Google out of your own account and never routed through us.
Google Ads
Managed from $297 a month
Your new stylist and slow season offers reach the neighborhood
Real cuts, color and treatment results behind an offer the neighborhood sees.
Meta ads for salons and spas
Managed from $297 a month
Every service gets its own page, then your booking tool
Color, cuts, facials and massage, each page sending the client into Booksy, Vagaro or Square.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every booking request is answered before it goes cold
A text back in seconds at 9 pm on a Sunday, the time written into your book.
Ziwi Engage
On the published price list
Your rating keeps climbing without incentives
Every finished appointment gets the same ask, never screened and never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A salon agency quotes $2,000 to $6,000 for the website and $1,000 to $3,000 a month to run it, on a call.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the client
One build, with the three parts a client uses marked on it.
Booking, not a callThe same button on every page
The number is a buttonOne tap to call on a phone
The offer, first screenIn the client's own words
Novella Aesthetics, a build from the Ziwi design library. The three notes are ours.
More builds from the library
FernwellNutrition and wellness
Ember Roast CoffeeCoffee and roastery
Plover and PineAsheville restaurant
Hollow Oak CoffeeSmall batch roastery
There is no salon build in the library yet, so these are the closest service businesses. Every build starts at this level, then gets rebuilt around your salon and your photos.
Updates, maintenance and the terms
What working with us is actually like
Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the salon's name from day one.
A change, start to finish
Can you add our new stylist to the team page? She starts Monday.
The salon, Tuesday, 9:12 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Tuesday, 2:40 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does salon marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The salon and spa library
Four covers, twelve reads
Written for salon owners, not for search engines. Pick the shelf that matches the problem.