Veterinary Marketing: How Veterinary Practices Get More New Clients

More new pet owners registered at your clinic, no $5,000 retainer, every price printed before you call.

vet near me Book

A search on a phone

Your website

A booked visit

On the exam table

Illustration of the path from a worried owner's search to the dog on the exam table.

What is actually wrong

Four numbers that make vets leave. Four that replace them.

Four figures a veterinary clinic runs into, where each comes from, and the published Ziwi figure that stands in for it.

The website $3,000 to $8,000 The quote a clinic gets for a new website from other agencies Typical veterinary agency range, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi $0 The $2,500 build fee comes off in full after 12 months on a plan. Hosting is in.
A change Weeks How long a new wellness plan or new hours wait The word vets use in reviews. No measured industry average for this exists.
At Ziwi 24 hours A wellness plan, a new doctor, holiday hours: live within 24 hours, by the person who built the page.
New clients None you can trace New clients you can tie to last month's spend The gap vets describe: a report of clicks, an appointment book with the same holes in it. Not a measured average.
At Ziwi Every one Every registration matched to the ad, page or profile that brought it, reported weekly. Results vary by market, offer and spend.
The agreement 12 months The term a veterinary agency asks for One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month Site, domain and ad accounts stay in the clinic's name. Leaving costs $0.

Two of the top figures are words because nothing measured exists for them: "weeks" is what clinic owners write about a slow change, and the third is the new client the front desk cannot trace to a click report. Every Ziwi figure is on the pricing page today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with a hosting plan kept.

Day 1

Services and doctors agreed

Logins in the clinic's name.

Day 3

The clinic site is live

A page per service, online registration.

Every month after

Hosting, or Ziwi Care

$99, or $299 with a weekly post. Plans edited in 24 hours.

Clocks start after discovery, approvals and access. Free means the $2,500 build fee is waived in full when the clinic keeps a plan 12 months.

Running by day two, reported to the front desk weekly.

Day 1

Ad accounts in the clinic's name

Google, Meta, call tracking, all yours.

Day 2

Ads on the sick-dog searches

Emergency vet, vet near me.

Every day

Answered in 72 seconds after close

The 10 pm vomiting dog text.

Every week

The front desk report

Cost per new client and booked visit.

Clocks start after discovery, approvals and access. Spend goes to Google or Meta from the clinic's own account.

The slower lane, and it keeps clients registering.

Day 1

Profile and site in the clinic's name

Both under your own login.

Month 1

Profile fixed, service pages built

Emergency line, team photos, weekly posts.

Months 3 to 6

You show up for vet near me

The usual veterinary clock.

After that

It keeps new clients registering

Even in the months ads pause.

Clocks start after discovery, approvals and access. Veterinary map rankings move over months, not days.

Three lanes, the same calendar.

Day 1

Every login in the clinic's name

Site, profile, ads, tracking, day one.

Day 2

The ads are live

Day 3

The clinic site is up

Months 3 to 6

Ranking for vet near me

Every day

Answered after close, edited by morning

Owners texted back in 72 seconds. Hours in 24 hours.

Clocks start after discovery, approvals and access. Veterinary SEO is the long lane, 3 to 6 months.

What you get

What a veterinary clinic gets every month, in writing

New clients come from four things: a site with a page per service, an emergency line and registration; a Google Business Profile with reviews, for vet near me; ads on the sick-dog searches; and every after-hours message answered that night.

Pet owners searching for a vet nearby find your clinic first

Map pack, organic and AI answers, for wellness visits and urgent care.

Veterinary SEO and local search $297, $597 or $997 a month per location

The owner with a sick dog tonight sees your ad

Spend goes to Google from the clinic's account, aimed at emergency searches.

Google Ads Managed from $297 a month

Your wellness plan and new client offers reach nearby pet owners

A wellness plan or first visit offer, with team photos, shown nearby.

Meta ads for veterinary clinics Managed from $297 a month

Every service has its own page, registration takes two minutes

Wellness plans, vaccines, teeth cleanings, surgery, urgent care, each ending in registration.

Websites and landing pages $0 with a plan, the $2,500 build fee waived

A worried owner gets an answer before calling the next clinic

A text back in seconds, the visit on the front desk calendar.

Ziwi Engage On the published price list

More Google reviews from the pet owners already in your files

Every kept visit gets the same ask, never screened, every review answered.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. On a call, other veterinary agencies quote $3,000 to $8,000 to build the site and $1,000 to $4,000 a month to run it.

The website build $0

Normally $2,500. Keep a plan 12 months and the clinic pays nothing for the build.

Ads management, all platforms $297/mo

Spend up to $1,500 across Google and Meta, from the clinic's own account.

Local SEO $297/mo

Per clinic, the Essentials tier. $597 and $997 in cities with a vet on every corner.

Hosting and maintenance $99/mo

Hosting, updates and backups, plus hours, doctor and wellness plan edits.

Ziwi Care $299/mo

Per clinic. A weekly post from the exam room, and unlimited small edits.

Reviews and reputation $197/mo

Per clinic. Review asks after every visit, replies, profile cleanup.

The work

The parts of the page that book the visit

One build, the three parts a worried pet owner uses marked on it.

Fernwell, a wellness studio website from the Ziwi design library
The first visit offer, top of pageIn the pet owner's words
The emergency line is a tapOne touch, from the car
Register online, not on holdOn every service page

Fernwell, a wellness build from the Ziwi design library. Three notes, added by us.


More builds from the library

No veterinary build sits in the library yet, so these four are the closest. Yours gets rebuilt around your doctors, exam rooms and registration form.

Start here

What do you need first?

Pick one and we show you the price and the next step. No form.

Local SEO

Pet owners searching for a vet nearby find your clinic first.

Map pack, organic and AI answers, for wellness visits and urgent care.

$297/mo

Per location, the Essentials tier.

  • One location$297/mo
  • Bigger markets$597 or $997/mo

Month to month, per location.

Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms

What working with us is actually like

Send new hours or a wellness plan and it is live within 24 hours. Every account sits in the clinic's name from day one.

A change, start to finish

Saturday urgent care starts this weekend and a new doctor begins Monday. Can you update the hours and doctors page?

The front desk, Wednesday, 12:50 pm
Within 24 hours, always

Done. Saturday hours live, doctor added, here is the link.

Ziwi, Wednesday, 5:10 pm

One request, illustrated, not a case study. Hours, doctor and content edits go live within 24 hours, by the person who built the page. A rebuild gets a quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes from the clinic's account to Google or Meta, never through us. Month to month, logins handed to the front desk on request.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
Which veterinary marketing agencies work month to month? Ziwi does, month to month with no contract, every price on this page: local SEO or ads management starts at $297 a month, each rung in print. Local SEO and ads management run $297, $497 or $797 a month per location, reviews $197 and hosting $99, with every line on the pricing page. $497 with spend to $3,500, $797 above.
Does the clinic sign a contract? No. Month to month, cancel any month. Ads in 24 hours, the site in 3 days.
Who owns the site and client data? The clinic does. Yours from day one, at $0 if you leave. Site, domain, ad accounts, tracking, registration forms.
Do vets get new clients from Google or referrals? Both. A referral ends in a search for the clinic's name, where reviews decide. A newcomer with a sick dog starts at vet near me, where the profile decides. Referrals get checked in reviews.
What should a vet website put on the first screen? Phone, hours, address, emergency line, register button. The reader is holding a vomiting dog at 10 pm. Doctors and wellness plans go on the second screen. Doctor pages second.
Is the free clinic website free? Yes. The $2,500 build fee comes off in full. $99 hosting or $299 Ziwi Care, held 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run the clinic's account, booked around surgery hours. The plan is yours.

The calendar opens in one click, no form in the way. Book it between appointments.

The veterinary library

Four covers, twelve reads

Written for clinic owners and front desks, not for search engines. Pick the shelf that fits the problem.