One page, one offer, one tracked action.
A landing page is a single page built for one offer and one action, with the site navigation stripped out so the click has nowhere else to go. Ziwi builds them inside your website plan, or $149 one time for an extra page, and pairs them with ads management from $297 a month.
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Where do businesses lose here?
A homepage has to serve a job applicant, a curious neighbor and a buyer at the same time, so it commits to none of them. The ad promised one thing and the page opens with six links away from it.
When every campaign points at the same site, the report shows clicks and the phone shows calls, and nothing connects the two. You end up renewing the budget on a feeling.
A landing page is a first draft until real visitors have used it. Most agencies ship it, invoice it, and never change a word, which is the part that would have made it cheaper per call.
What a landing page actually is
Why it matters: an ad click costs the same whether it lands on a page built for that ad or on a homepage built for everyone. Improving the page is the cheapest lever in paid media, because turning more of the same visitors into calls lowers what every call costs you without adding a dollar to the budget. It is also the only part of the ad that is yours to keep.
A landing page is one page with one offer and one action. The menu comes off, the competing links come off, and what is left is the promise the ad made, the proof that it is true, and a way to call, book or send a form. A website page has to serve everyone who might visit. A landing page only has to serve the person who clicked the ad about the thing you are selling this month, which is why it converts a click the homepage would have lost.
Landing page optimization is what happens after it goes live: reading what visitors actually do on the page, then changing the headline, the offer, the form and the order of the sections until more of the same traffic calls. The trade calls this conversion rate optimization. About 1,000 people a month search landing page design service and 480 search landing page optimization (our September 2026 pull). The results page for the broader design term, checked 2026-09-03, is inspiration galleries: Dribbble, Canva, Landingfolio, Unbounce and Behance. Those are good places to look at pages and poor places to get one built for a plumbing company.
- Landing page vs website page
- A website page is part of a site with a menu and many exits. A landing page has one exit, and it is your phone number or your booking form.
- One page per offer
- Emergency work, the seasonal promotion and the financing offer are three different buyers. Each gets its own page at $149, so the ad, the page and the offer all say the same thing.
- Landing page optimization
- The ongoing part: what gets changed month to month based on what visitors did, decided inside your ads plan rather than sold as a separate project.
Landing pages are part of websites and landing pages, and they only pay off when something is sending traffic to them, which is what Google Ads and paid social do. Every price sits on the pricing page, and real builds are in the design library.
Everything a landing page build includes
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
Navigation off, one promise, one button. Every element on the page either supports the call or gets cut.
The headline repeats the promise the ad made, in the words the buyer used to search, so nobody arrives and wonders if they clicked the wrong thing.
Built for the phone first, with the call button reachable by thumb before any scrolling is required.
Held to Google's published Core Web Vitals thresholds, including main content visible inside 2.5 seconds, because a slow page loses the click you already paid for.
Every call and form is tracked back to the campaign that paid for it, so pages get compared with numbers instead of opinions.
Reviews, licensing, service area and real photos placed at the point where somebody decides to call, not buried at the bottom.
Pair it with Ziwi Engage at $99 a month and every lead the page produces gets a text back in seconds, including at 9 PM on a Friday.
Small edits are unlimited on Ziwi Care at $299 a month per location, so the page keeps improving instead of freezing on launch day.
How a landing page gets built and tuned
Standard delivery is 3 days from kickoff to live. The page goes up with the campaign, not three weeks after it.
We agree what the page sells, who it is for, and what a visitor is being asked to do. One offer per page.
The page is designed, written and built, with call tracking and form routing wired before it takes a single click.
The ads point at the page, not the homepage, and every lead is tagged to the campaign that produced it.
What visitors did decides what changes next: the headline, the form length, the offer, the order of the page.
Landing pages are priced inside the website plans rather than sold as a separate product. A $1,000 designed template or a $2,500 custom build includes the pages in that design's set, and the build fee is $0 with an ongoing plan kept 12 months under the free website offer. Beyond that set, each extra page is $149 one time. Ads management is $297 a month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend and $797 above $3,500, and your ad spend is paid to the platform on top of the fee.
Ziwi, a page builder subscription, or a freelancer?
| Compared on | Page builder subscription | Freelancer | Ziwi |
|---|---|---|---|
| What you pay | A monthly software fee for as long as the page exists | A project fee, quoted after a call | $149 an extra page, or included in your build |
| Who writes the copy | You do | Sometimes, for more | Written for you, from the ad out |
| Tracking | Basic form counts | Rarely wired | Calls and forms tracked to the campaign |
| Tied to the ads | Separate tool, separate login | Handed off and finished | Same team runs the ads and the page |
| Changes after launch | You edit it yourself | Hourly | Small edits unlimited on Ziwi Care, $299 a month |
| Ownership | The page dies when you stop paying | Depends on the contract | Page, leads and data are yours |
A landing page does not fix a weak offer, it only stops a good one from leaking. See published pricing.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$149 one time for an extra page, or nothing beyond your build price when it is one of the pages inside a $1,000 designed template or a $2,500 custom design. With an ongoing plan kept 12 months the build fee itself is $0 under the free website offer. There is no separate landing page product with its own retainer, and every figure is on the published price list.
It is the work of changing a live page until more of the same visitors call: the headline, the offer, the form, the order of the sections, one change at a time. About 480 people a month search for it (our September 2026 pull), usually after a campaign has run for 30 days and the clicks have not turned into calls. On a Ziwi ads plan at $297 to $797 a month it is part of running the campaign, and page edits go through Ziwi Care at $299 a month per location where small edits are unlimited.
If you are spending on ads, one page per offer almost always beats the homepage, because the homepage has 6 or 8 other links competing with the one action you paid for. If you are not running ads yet, spend the $149 later and get the site itself right first.
Most local businesses run 1 to 3: the emergency or urgent service, the seasonal promotion, and sometimes the financing or new-customer offer. One page per offer, not one page per keyword. Adding more pages than you have offers just splits the same traffic into smaller piles.
3 days from kickoff to live is the standard, and the page goes live with the campaign so no ad spend runs against the wrong destination. If the offer is not decided yet, that conversation is day 1, and it is usually the part that takes the longest.
You do, from the first day: the page lives on your domain, the form sends to your inbox, and the call tracking sits in an account with your name on it. The $149 buys a page you keep, and if we ever part ways it does not switch off.
Pair it with
A landing page is a destination, so it needs traffic and a way to count it. We build them for Google Ads and paid social, and wire call tracking so each page reports its own cost per booked lead. Book a discovery call.
Google Ads & LSAs
Someone is searching for exactly what you do today. We make sure they land on your offer, call your tracked number, and show up in your cost-per-booked math.
Meta & Paid Social
Your best customers are not searching yet. They are scrolling. We fill your pipeline with dozens of tested ads and real offers, not one boosted post.
Call Tracking & Reporting
Which ad produced your last booked customer? If your agency cannot answer that, they are guessing with your money. We wire it so the answer is on a dashboard.