A redesign that books customers, not one that just looks new.
A website redesign rebuilds an existing site's design, structure and copy while keeping the domain, the content and the search rankings you already earned. Ziwi redesigns from $1,000 for a designed template or $2,500 for a custom build, live in 3 days from kickoff, and you own the finished site.
Also in services
Where do businesses lose here?
The site loads, the photos are good, and the phone still does not ring. A redesign that only changes the styling walks the same visitors past the same buried phone number.
The fastest way to lose ten years of search history is to launch new pages at new addresses with nothing pointing the old ones there. Traffic falls the week after launch and nobody connects the two events.
Redesign shopping usually starts with a discovery call and ends with a custom proposal that lines up against nothing else you have seen. Ziwi publishes $1,000 and $2,500 so you can budget before you speak to anyone.
What a website redesign actually is
Why it matters: the site is where every marketing dollar lands. Ads, search, reviews and referrals all end on the same pages, so the site multiplies that spend or taxes it. A redesign is also the moment your rankings are most exposed. The same launch that fixes the design can wipe out years of search history if the old addresses are not pointed at the new ones, which is why the redirect map is built before anything goes live.
A website redesign rebuilds a site you already have. The domain stays, the business stays, and usually most of the content stays. What changes is the design, the page structure, the copy that was written for the wrong reader, and the path a visitor takes from landing to calling. That is different from a first build, where nothing exists yet, and different from a refresh, where you swap photos and colors and leave the structure alone.
It is the biggest question in this category. About 6,600 people a month search website redesign services and another 2,900 search website redesign (our September 2026 pull). When we checked the first page of results on 2026-09-03, it was national design studios and portfolio sites: phenomenonstudio.com, Superside, Digital Silk, Dribbble and Wix. Not one of them tells a local business owner what a redesign costs before a call.
- What a redesign keeps
- Your domain, your Google Business Profile, your reviews, the content that already ranks, and the search history attached to your pages. All of it carries over when the move is planned.
- What a redesign changes
- Design, page structure, copy, speed, the mobile layout, and where the call to action sits. Those are the parts that decide whether a visitor calls you or goes back to the results page.
- Redesign or rebuild
- If the bones are good, we tune the pages you have. If the site is slow, thin, or stuck on a platform you cannot leave, a $1,000 rebuild costs less than patching it for another year.
A redesign is the same job as a new build on websites and landing pages, started from what you already have instead of a blank page. Every number is on the pricing page, the full breakdown is in what a website actually costs, and finished builds are in the design library. Reshooting photos for the new site? The free website photo guide shows how to do it on a phone.
Everything a redesign includes
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
Every address on the current site is mapped to its new home before launch, so the rankings and links you already earned still point somewhere real.
Pages written for the person deciding whether to call: the service, the area you cover, and what happens next.
Rebuilt for the phone screen first, because that is where most of your visitors read it.
Call, book or form, on every page, placed above the point where people decide.
Rebuilt to load fast on a phone, against Google's published Core Web Vitals thresholds rather than a designer's opinion.
Calls and forms tracked, so you can see which redesigned pages produce instead of debating taste.
Reviews, service area, licensing and real photos placed where buyers actually look for them.
Your domain, your hosting login, your files. Keep it with us or move it anywhere, any time.
How a redesign runs: live in 3 days
Standard delivery is 3 days from kickoff to live. You keep running the business while the rebuild happens, and the old site stays up until the new one is ready to replace it.
We list every page on the current site, what each one is bringing in, and what has to survive the move.
New pages designed, written and built, with redirects mapped from every old address as the build goes.
We walk the new site together, you mark what to change, and the changes are made the same day.
Redirects go live with the site, call and form tracking is wired, and your analytics keep their history.
A redesign runs on the same two rungs as a new build. The designed template is $1,000 one time, rebuilt around your business with your copy, photos and service area. The custom design is $2,500 one time, built from a blank page when a template cannot fit your brand or layout. Extra pages beyond your design's included set are $149 each. There is also a $0 build fee with an ongoing plan kept 12 months, the free website offer. After launch, hosting is $99 a month and Ziwi Care is $299 a month per location.
Ziwi, a redesign studio, or rebuilding it yourself?
| Compared on | Redesign studio | DIY rebuild | Ziwi |
|---|---|---|---|
| What you pay | A proposal, after a discovery call | A builder subscription, forever | $1,000 template or $2,500 custom, published |
| Time to live | Weeks to months, once the proposal is signed | Your nights and weekends | 3 days from kickoff, standard |
| Old pages and rankings | Sometimes, if you ask for it | Usually forgotten | Redirect map built before launch |
| Copy written for you | Often yours to supply | You write it | Every page, included |
| After launch | Hourly, if they answer | Support forums | Optional care from $99 a month |
| Ownership | Depends on the contract | Platform lock-in | You own every pixel |
A redesign is not a rankings promise: we control the build, the redirects and the speed, and Google decides the rest. See published pricing.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$1,000 for a designed template rebuilt around your business, or $2,500 for a custom design from a blank page, both one time. Extra pages are $149 each. If you start an ongoing plan and keep it 12 months, the build fee is $0 under the free website offer, and every one of those numbers is on the published price list.
Not when the old addresses are redirected, and every page on your current site gets mapped to its new home before launch as part of both the $1,000 and the $2,500 build. Expect some movement in the first few weeks while Google recrawls the new pages. What causes real losses is launching new addresses with nothing pointing at them, which is the one thing this process exists to prevent.
3 days from kickoff to live is the standard, and there is no faster paid option because that is already the standard. Bigger sites with a large page inventory take the extra time the inventory needs, and you are told which it is on the kickoff call, not after the invoice.
Yes. Your domain, your content and your business email stay exactly where they are, and nothing in the $1,000 or the $2,500 build is licensed back to us. If we ever part ways, the site, the files and the logins stay with you.
When the pages take longer than 2.5 seconds to show their main content on a phone, which is the threshold Google publishes for Core Web Vitals, when the layout was not built mobile-first, or when you cannot add a page without paying someone. If the structure is sound and only the copy and calls to action are weak, we tune the site you have instead of selling you a rebuild.
Yes, and most of the redesigns we run start on WordPress. The rebuild includes theme and plugin cleanup and a one-to-one redirect map, and after launch you can keep it patched on a maintenance plan at $99 a month or on Ziwi Care at $299 a month per location, which adds a new post every week and unlimited small edits.
Pair it with
A redesign pays off faster when traffic is already pointed at it. We pair it with local SEO so the new pages get found, Google Ads for the searches you are not winning yet, and call tracking so you can see which redesigned page produced the call. Book a discovery call.
SEO & Local Search
When someone in your market searches for what you sell, you are either at the top or you are invisible. We put you there, and prove which calls it produced.
Google Ads & LSAs
Someone is searching for exactly what you do today. We make sure they land on your offer, call your tracked number, and show up in your cost-per-booked math.
Call Tracking & Reporting
Which ad produced your last booked customer? If your agency cannot answer that, they are guessing with your money. We wire it so the answer is on a dashboard.