Real Estate Marketing for Agents and Brokers - Ziwi Marketing

Real Estate Marketing: How Agents Actually Win Listings and Clients

More signed listings and buyer appointments, without a $5,000 a month retainer, at prices you can read before you call.

homes for sale Book

A search on a phone

Your website

A signed listing

Sold

Illustration of the path from a search to a sold sign in the yard.

What is actually wrong

Four numbers that make agents leave. Four that replace them.

Each column is a figure an agent runs into, with where that figure comes from, and the published Ziwi figure that replaces it.

The website $1,500 to $5,000 What an agent is quoted to have a website built Typical agent website range, before the monthly listing feed fee. A range vendors advertise, not a survey.
At Ziwi $0 The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change Weeks How long a small website change waits The word agents use in reviews. No measured industry average for this exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
The leads Shared Portal leads, sold to you and to the other agents in the same zip code How portal leads are sold, in agents' own words. Not a count of anything.
At Ziwi Yours only Every lead comes from your own site and ads, answered in 72 seconds and traced to its source. Results vary by market, offer and spend.
The agreement 12 months A typical agency contract term One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi Month to month You own the website, the domain and the ad accounts. Leaving costs $0.

Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word agents use in reviews for how long a change waits, and "shared" is how portal leads are sold, not a count of anything. Every Ziwi figure under the rule is published on this site today.

The order it happens

The fix, in the order it happens

Pick the part you are actually buying.

Live in three days, free with hosting.

Day 1

Kickoff

Pages and offers agreed, access in your name.

Day 3

The website is live

A page per area, a home value page, your listings.

Every month after

Hosting or Ziwi Care

$99, or $299 with a weekly post. Changes within 24 hours.

Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.

Running on day two, reported every week.

Day 1

Kickoff

The ad accounts and the tracking in your name.

Day 2

The first campaigns are live

On the searches buyers and sellers type today.

Every day

Answered in 72 seconds

Nights and weekends included.

Every week

The report

Cost per listing appointment, in plain numbers.

Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.

A longer clock, and it keeps paying.

Day 1

Kickoff

The profile and the site access in your name.

Month 1

The profile and the pages

Posted weekly, citations built, on-page fixes.

Months 3 to 6

The map pack moves

The typical real estate clock.

After that

It compounds

It keeps producing in the months you spend less on ads.

Durations start after discovery, approvals and account access. Real estate SEO runs to a longer clock than ads.

The same dates, on one rail.

Day 1

Kickoff

Every account and the tracking in your name.

Day 2

The first campaigns are live

Day 3

The new website is live

Months 3 to 6

The map pack moves

Every day

Answered, and changed

Leads in 72 seconds. Changes within 24 hours.

Durations start after discovery, approvals and account access. Real estate SEO runs to a longer clock, 3 to 6 months.

What you get

What an agent gets every month, in writing

Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.

Buyers and sellers searching your area find you, not a portal

The map pack, the organic results and the AI answers, for the neighborhoods you work.

Real estate SEO and local search $297, $597 or $997 a month per location

The searches that turn into appointments this week get your ad

Spend is paid to Google out of your own account and never routed through us.

Google Ads Managed from $297 a month

Your listings and your home value offer reach the neighborhood

Dozens of tested creatives behind an offer the neighborhood actually sees.

Meta ads for real estate Managed from $297 a month

Every neighborhood has its own page and every listing its own

Area pages, a home value page, buyer and seller pages, each built to get the appointment.

Websites and landing pages $0 with a plan, the $1,000 build fee waived

Every lead is answered before the next agent gets to it

A text back in seconds, the questions answered, the appointment written into your calendar.

Ziwi Engage On the published price list

Your rating keeps climbing without incentives

Every closing gets the same ask, never screened and never paid for.

Reviews and reputation $197 a month per location
The price

Six prices. That is the whole list.

A real estate marketing agency quotes $1,500 to $5,000 for the website and $1,000 to $3,000 a month to run it, on a call.

The website build $0

Normally $1,000. Keep a plan 12 months and the build fee is waived in full.

Ads management $297/mo

With ad spend up to $1,500, paid to Google or Meta and kept in your account.

Local SEO $297/mo

Per location, the Essentials tier. $597 and $997 for bigger markets.

Hosting and maintenance $99/mo

Hosting, software updates, backups and small edits, handled for you.

Ziwi Care $299/mo

Per location. A new post every week and unlimited small edits.

Reviews and reputation $197/mo

Per location. Review asks, responses, monitoring and profile cleanup.

The work

The parts of the page that book the seller

One build, with the three parts a seller uses marked on it.

Solmara Estates, a real estate website from the Ziwi design library
The offer, first screenIn the seller's own words
The number is a buttonOne tap to call on a phone
An appointment, not a formThe same button on every page

Solmara Estates, a build from the Ziwi design library. The three notes are ours.


More real estate builds

Every build starts from a designed site at this level, then gets rebuilt around your market, your listings, and your photos.

Updates, maintenance and the terms

What working with us is actually like

Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in your name from day one.

A change, start to finish

Can you put the new Ridgeview listing on the home page and move the open house to Sunday? It is this weekend.

The brokerage, Thursday, 8:40 am
Within 24 hours, always

Done. It is live, here is the link.

Ziwi, Thursday, 1:15 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.

In your name on day one
  • The website
  • The domain
  • The Google and Meta ad accounts
  • The tracking and the data

Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
What does real estate marketing cost? From $297 a month, every rung published. $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account.
Is there a contract? Month to month. The free website is the one exception: keep the plan 12 months.
Who owns it? You do, from day one. Site, domain, Google and Meta ad accounts, tracking, creative.
What if I leave? You keep all of it, at $0. We hand over the logins. There is nothing to pay out.
How fast? Campaigns in 24 hours, a website in 3 days. After discovery, approvals and account access.
Is the free website free? Yes, the $1,000 build fee is waived in full. On a $99 hosting plan or $299 Ziwi Care, kept 12 months.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.

The calendar opens in one click. No form first.

The real estate library

Four covers, twelve reads

Written for agents and brokerages, not for search engines. Pick the shelf that matches the problem.