Homeowners searching for an exterminator in your towns find you
Map pack, organic results and AI answers, for every town on the route.
Pest control SEO and local search
$297, $597 or $997 a month per location
Pest Control Marketing: How Operators Fill a Recurring Route
More homes on a quarterly plan, without a retainer priced in the thousands, at prices you can read before you call.
A search on a phone
Your website
A booked visit
Truck at the curb
Illustration of the path from a search to a truck at the curb.
What is actually wrong
Four numbers that make operators leave. Four that replace them.
Each column is a number an operator hears on a sales call, where it comes from, and the Ziwi number that replaces it.
The website
$3,000 to $8,000
The quote from other agencies for a website with a page per pest
Typical agency range for a home service site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
Build fee of $2,500 waived when a plan runs 12 months, hosting included.
A change
Weeks
How long a swarm notice waits on the site
The word operators use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
A notice, a new town, a price: done by the person who built the page.
The call
Voicemail
Where the call goes while your tech is in a crawl space
The gap operators describe: a homeowner with termites in the kitchen does not leave a message. Not a measured average.
At Ziwi
72 seconds
Every call and form texted back in 72 seconds, nights and weekends too. Results vary by market, offer and spend.
The agreement
12 months
The term an agency asks an operator to sign
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
The site, the domain and the ad accounts are yours. Cancel any month for $0.
Two figures on the top row are words, because nobody measures either: "weeks" is what operators say about a site change, "voicemail" is where the termite call went. Each Ziwi figure below the rule sits on the pricing page today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
A page per pest, live in three days, free with hosting.
Day 1
Kickoff
Pests, plan price and logins agreed.
Day 3
The site is live
A page per pest, a page for the plan.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Notices up within 24 hours.
After discovery, approvals and logins. The $2,500 build fee is waived when hosting or Ziwi Care is kept 12 months.
Running by day two, reported every week.
Day 1
Kickoff
Ad accounts and tracking, in your name.
Day 2
The first ads run
Termites, bed bugs, a wasp nest.
Every day
Answered in 72 seconds
Even with every tech under a house.
Every week
The report
Calls, plans sold, cost per route stop.
After discovery, approvals and logins. Termite spend is paid to Google from your own account.
A slower clock that fills the route for years.
Day 1
Kickoff
The Google profile and the site, in your name.
Month 1
The profile and the town pages
A post a week, citations, a page per town.
Months 3 to 6
The map pack moves
The usual clock for exterminator searches.
After that
It compounds
Plan renewals keep coming while ads rest.
After discovery, approvals and logins. Pest control SEO takes 3 to 6 months to move the map.
Three lanes, one set of dates.
Day 1
Kickoff
Every login and tracking number, in your name.
Day 2
The first ads run
Day 3
The new site is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Calls in 72 seconds. Changes within 24 hours.
After discovery, approvals and logins. Ads answer this week; SEO takes 3 to 6 months.
What you get
What a pest control company gets every month, in writing
To get more pest control customers, give each pest and the quarterly plan its own page, run Local Services Ads on the pests that cannot wait, keep your Google profile current for the map pack, answer every call within seconds, and ask for a review after every treatment.
The homeowner who found termites this morning sees your ad
Search ads and Local Services Ads on the calls that cannot wait.
Google Ads and LSAs
Managed from $297 a month
Your quarterly plan reaches the neighborhood before mosquito season
A plan offer, tested in dozens of versions, on streets your trucks already drive.
Meta ads for pest control
Managed from $297 a month
A page per pest, and the best page for the plan
Ants, termites, rodents, bed bugs, mosquitoes, and the plan page.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every call answered while your tech is under the house
A text back in seconds, the visit dropped onto the route.
Ziwi Engage
On the published price list
Reviews pile up after every service, with no incentives
The same ask by text after every treatment, never screened, never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
Ziwi publishes every price: the website is $0 with a plan kept 12 months and ads management starts at $297 a month. Other pest marketing shops quote $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, after a call.
The website build
$0
Normally $2,500. Waived when a plan runs 12 months.
Ads management, all platforms
$297/mo
Ad spend up to $1,500, paid to Google or Meta from your own account.
Local SEO
$297/mo
Per branch, the Essentials tier. $597 and $997 where more towns sit on the route.
Hosting and maintenance
$99/mo
Hosting, updates, backups and small edits, so a swarm notice never waits.
Ziwi Care
$299/mo
Per branch. A weekly post, season warnings included, and unlimited small edits.
Reviews and reputation
$197/mo
Per branch. Review asks after every service, replies, profile cleanup.
The work
The parts of the page that book the visit
One build, with the three spots a homeowner uses marked on it.
The plan, first screenIn the homeowner's words
The number is one tapCall from the kitchen
Book a visit onlineOn every pest page
Kelvin Home Services, the closest build in the library to an exterminator's site. The three notes are ours.
More builds from the library
Truax Home RepairsHandyman services
Hedgerow ValeLandscape design-build
Palisade Fence Co.Fence contractor
Kestrel RoofingRoofing contractor
No exterminator build sits in the library yet, so these are the closest service businesses, rebuilt around your route and your trucks.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Homeowners searching for an exterminator in your towns find you.
Map pack, organic results and AI answers, for every town on the route.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
A page per pest, and the best page for the plan.
Ants, termites, rodents, bed bugs, mosquitoes, and the plan page.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
The homeowner who found termites this morning sees your ad.
Search ads and Local Services Ads on the calls that cannot wait.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
Reviews pile up after every service, with no incentives.
The same ask by text after every treatment, never screened, never paid for.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
A swarm notice, a new town, a price change: live within 24 hours. Every login belongs to the company from day one.
A change, start to finish
Termites are swarming early. Can you put the swarm notice above the quarterly plan on the home page? Trucks roll Monday.
The office, Thursday, 7:50 am
Within 24 hours, always
Done, it is live above the plan. Link below.
Ziwi, Thursday, 11:20 amOne change request drawn as an illustration, not a case study. Small edits within 24 hours, by the person who built the page. Bigger jobs get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta from the company's card, never through us. Month to month, logins handed over on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the short answer, and the fine print beside it.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for pest control companies have no contract? | Ziwi does, month to month with no contract, every price on this page: local SEO or ads management starts at $297 a month, every rung published. Elsewhere, $249 a month all in, website included (Footbridge Media); SEO retainers from $1,500 to $7,500 and up a month (The Search Sherpa) (checked October 2026). See what pest control marketing costs, line by line. | $497 past $1,500 of spend, $797 past $3,500. |
| Should a pest control company sell quarterly plans online? | Yes. A plan page with the price, what is covered and a buy button turns a one-time ant call into a recurring route stop. Link it from every pest page. | Every Ziwi pest site has one. |
| Who owns the site and the ad accounts? | Yours, from day one, month to month. | Site, pest pages, domain, ad accounts, call tracking. Leave any month with all of it, for $0. |
| Is Google Ads worth it for a pest control company? | Usually, for the searches that cannot wait: termites, bed bugs, a wasp nest. Local Services Ads reach that homeowner today, while the map pack and plan renewals take months to build. | Results vary by market, offer and spend. |
| How fast does it start? | Ads on termite searches within 24 hours, the site in 3 days. | After discovery, approvals and logins. |
| Is the free website actually free? | Yes. The $2,500 build fee is waived in full. | On $99 hosting or $299 Ziwi Care, 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and the route plan is yours either way.
The calendar opens in one click, no form first.
The pest control library
Four covers, twelve reads
Written for operators, not for search engines. Pick the shelf that fits the problem.