Create demand for your highest-value work.
Paid social management is running Facebook and Instagram ad campaigns that create demand before someone searches: audience setup, a steady flow of tested creative, follow-up ads to people who did not book, and tracking that ties a booked job back to the ad. Ziwi charges $297 a month with spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend.
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Where do businesses lose here?
Your best customers are not searching yet. They are scrolling. We fill your pipeline with dozens of tested ads and real offers, not one boosted post.
A boost has no offer, no landing page, and no tracking. It is a donation to Meta, not a campaign.
Meta rewards creative volume. One tired image gets expensive fast. Winners come from testing dozens of angles.
Without booking tracking wired in properly, Meta optimizes for clicks instead of booked leads. Costs never come down.
What paid social actually is
Why it matters: word of mouth and search only reach people already looking. The ceiling on most local businesses is everyone else: the far larger group who fit your customer exactly but have not started looking. Paid social is how you grow past that ceiling on purpose, and the offers and creative that work become an asset you reuse for years.
Google captures demand that already exists. Meta and Instagram create it: they put your best offer in front of people who were not searching yet but fit your customer exactly. That makes paid social the growth lever for high-value work people postpone, from implants to remodels to med spa treatments.
The lever inside the lever is creative volume. On social, the ad itself is the targeting: platforms find the audience that responds to each creative. Agencies that run two ads and wait are guessing. We produce and test creative in batches, keep the winners, and feed them budget.
- Demand creation
- Reach the 97% of your market not searching today, with offers worth stopping for.
- Creative volume
- Dozens of tested ads per offer, because the creative is the targeting.
- Follow-up ads
- The people who clicked but did not book see the follow-up that brings them back.
Management is the published fee, on the prices page with everything else; your ad spend is separate and yours. Paid social creates the demand that Google Ads then captures, which is why most accounts run both. The full explainer lives in the Meta and Instagram ads guide. Writing the first ads yourself? The free make your own ads with AI guide prints the prompts and images we tested.
Retargeting and remarketing
Retargeting, also called remarketing, is showing a follow-up ad to people who visited your page, watched your video or messaged you but did not book. For a local business it pays because almost nobody books a big job on the first visit; the follow-up reaches them days later, when they are ready, usually at the lowest cost in the account.
Ziwi runs a follow-up campaign on every account from week two, inside the same $297 a month management fee, with creative written for people who already know you.
Everything included, no tiers to decode
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
The hook, the proof, and the reason to act now, built before the first ad runs.
Image and video ads produced in batches and tested continuously.
Every campaign lands on a page built for it, wired to tracking.
Bookings measured properly, so the platform optimizes toward booked leads, not clicks.
The people who clicked but did not book get the follow-up that brings them back.
Social leads go cold in minutes. Every one is answered in seconds, day or night.
Cost per booked lead by offer and creative, not reach charts.
Ad account, pixel, and creative are yours. Keep everything if you leave.
What happens in your first 30 days?
Creative and tracking first, spend second. The order is the strategy.
The offer is engineered and the first batch of creatives and landing page are built.
New-customer and follow-up campaigns launch with tracking wired in.
New variants enter, losers exit, winners get the budget. Every lead answered in seconds.
Cost per booked lead by offer and creative, in plain answers.
Management is $297 per month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend, month-to-month. Ad spend is separate and stays in your account.
Ziwi, boosting posts, or a cheap page manager?
| Compared on | Boosted posts | Cheap page manager | Ziwi |
|---|---|---|---|
| Strategy | A blue button | Posting schedules | Offers engineered to book |
| Creative | Whatever you posted | Stock templates | Dozens of tested ads per offer |
| Landing page | Your profile | Your homepage | Built and tracked per campaign |
| Follow-up | n/a | n/a | Answered in seconds, 24/7 |
| Reporting | Likes | Reach | Cost per booked lead, weekly |
| Fee | Spend disappears | Cheap, does little | From $297 a month, flat, published |
Social leads decay in minutes; the follow-up is half the product. No reach guarantees, from us or anyone honest.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$297 a month with ad spend up to $1,500, $497 with $1,500 to $3,500 in spend, and $797 above $3,500 in spend, month to month. Ad spend stays in your own Meta account and goes straight to Meta.
Most local businesses start between $1,000 and $2,500 a month, enough for Meta to test a batch of creatives and find the audiences that respond inside the first two weeks. Below roughly $30 a day, tests take too long to read. We set the number on the call and you can change it any month.
Retargeting is showing a follow-up ad to the people who already visited your page or watched your video but did not book. For a local business it works because most people take days to decide; the follow-up reaches them 3 to 14 days later, when they are ready. We run it on every account from week two.
Ads, every time you want a customer rather than a like. A boosted post has 1 image, no offer, no landing page and no booking tracking. A real campaign tests 12 or more creatives per offer, lands on a page built for that offer, and reports cost per booked lead every week. Boosting is fine for announcing a holiday closure.
Dozens per offer, in batches. A typical launch starts with 12 variations across three visual styles, new ones enter every week, and the losers are cut so budget flows to the winners. Meta rewards volume; one tired image gets expensive fast.
We do, in-house, and yes, 100% of it is yours. We use your real photos, team and customer stories (with documented consent) when available, because real beats stock. The ad account, the pixel and every image and video stay with you if you ever leave, and management runs month to month.
Pair it with
A Facebook ads agency is only as good as the page the click lands on, so we build dedicated landing pages and wire the tracking behind the scenes so booked leads count even when browsers block cookies. Book a discovery call. Also under this service: YouTube Ads.
Google Ads & LSAs
Someone is searching for exactly what you do today. We make sure they land on your offer, call your tracked number, and show up in your cost-per-booked math.
Ziwi Engage
The business that answers first wins the customer. Engage texts every new lead in seconds, answers questions, and books the appointment. Even at 9 PM on a Friday.
Call Tracking & Reporting
Which ad produced your last booked customer? If your agency cannot answer that, they are guessing with your money. We wire it so the answer is on a dashboard.