We Checked 194 Florida Marketing Agency Websites. 89% Publish No Price.
We checked 194 Florida marketing agency websites the week of September 8, 2026. Of the 180 we could read, 160 publish no price at all, 15 show a specific dollar figure and 5 show a range. That is 89% with nothing. Ziwi's own rates stay on the published pricing page.
This is a study of what agency websites tell a business owner who is trying to build a budget. We built a list of 194 marketing, digital, web design, SEO, social media and advertising agencies headquartered in Florida, opened every site, followed every link that looked like pricing, and recorded what we found. Ziwi was left out of the sample so the numbers describe the market rather than us. Every figure below comes from that one spreadsheet, and the raw data is available on request.
How many Florida agencies publish a price?
Of the 180 Florida agency sites we could read, 160 publish no price at all, which is 89%. Fifteen sites (8%) show a specific dollar figure for at least one service and five more (3%) show a range or a starting-at number, so 11% of readable sites give you any number before a sales call.
Fourteen of the 194 sites in the sample were unreachable, parked, or blocked to automated reading, and they are excluded from every percentage.
| What the agency website shows | Agencies | Share of readable sites |
|---|---|---|
| A specific price for at least one service | 15 | 8% |
| Only a range or a starting-at price | 5 | 3% |
| No price at all, quote or consultation only | 160 | 89% |
| Site down, parked or unreadable, excluded from the percentages | 14 | n/a |
A dollar figure only counted if it was the agency's own price for a service it sells. Blog posts about what SEO costs across the industry, budget dropdowns on a contact form, ad-spend calculators, client revenue claims and course products did not count. Seventeen of the 160 no-price sites carried dollar figures or a pricing-shaped page for one of those reasons and still landed in no price. Three of them serve a page at the address /pricing/ that carries no price of their own.
Which Florida metros publish prices most often?
We folded the sample into seven metros. Orlando is the highest at 23% of readable sites showing any price, Sarasota and Southwest Florida follow at 20%, and Jacksonville sits at 13%. South Florida is the quiet end: Boca Raton and Palm Beach at 5%, Miami at 6% and Fort Lauderdale at 8%. Tampa Bay, the largest group we checked with 47 readable sites, lands at 9%.
| Metro | Checked | Readable | Specific price | Range only | No price | Share with any price |
|---|---|---|---|---|---|---|
| Tampa Bay | 50 | 47 | 3 | 1 | 43 | 9% |
| Miami | 35 | 32 | 2 | 0 | 30 | 6% |
| Boca Raton and Palm Beach | 25 | 22 | 1 | 0 | 21 | 5% |
| Orlando | 24 | 22 | 3 | 2 | 17 | 23% |
| Jacksonville | 24 | 24 | 3 | 0 | 21 | 13% |
| Sarasota and Southwest Florida | 20 | 20 | 2 | 2 | 16 | 20% |
| Fort Lauderdale | 16 | 13 | 1 | 0 | 12 | 8% |
| All Florida | 194 | 180 | 15 | 5 | 160 | 11% |
Percentages use readable sites only. The metro groups are small, so one or two agencies move a metro's share by several points, and Orlando's 23% rests on five agencies out of 22. Treat the spread as a hint about local norms rather than a ranking of cities.
Do bigger agencies publish prices more often?
No. Size band comes from the employee count on each agency's public company listing, which was available for 167 of the 180 readable sites. Agencies with 1 to 9 people and agencies with 10 to 49 people publish at the same 11% rate, and the 50-and-up band is the lowest of the three at 8%.
| Agency size | Readable sites | Publish any price | Share | Specific price | Range only |
|---|---|---|---|---|---|
| 1 to 9 people | 107 | 12 | 11% | 9 | 3 |
| 10 to 49 people | 47 | 5 | 11% | 5 | 0 |
| 50 or more people | 13 | 1 | 8% | 0 | 1 |
| Size not listed | 13 | 2 | 15% | 1 | 1 |
Hiding the price is the industry default, not a big-agency habit.
The one agency in the 50-and-up band that shows anything shows a range, so no agency with 50 or more staff in this sample prints a fixed number. Whatever you have been told about needing scale to justify a rate card, the small shops are no more open about money than the big ones.
How do agency sites ask you to get in touch?
The sales call is the product. Across the 180 readable sites, 133 (74%) put a phone number on the homepage and 134 (74%) run a contact form. Only 42 (23%) let you book a time yourself on a calendar, and 26 (14%) lead with request-a-quote or get-a-proposal wording in place of a price.
Agencies that publish a price are also the ones that let you book yourself: 9 of the 20 publishers (45%) offer a calendar, against 33 of the 160 non-publishers (21%). Price transparency and booking transparency travel together, and the sites that hold both back are asking you to spend a call finding out what a page could have told you in a minute.
Why would an agency hide its price?
There are honest reasons and less honest ones, and we wrote them up separately in why agencies hide prices. The honest reason is that scope genuinely moves, because a five-page site and a forty-page site are not the same job. The less honest reason is that a number on a page lets you compare, while a number on a call can be shaped to the budget you just named.
A quote-only site costs you time before it costs you money. You book a call, sit through discovery, wait for a proposal, and only then learn whether the agency was ever in your range. Do that three times to compare three agencies and you have spent a fortnight to reach the point a published price would have given you in a minute.
A published price does the filtering before anyone picks up the phone. You see the rungs, you see what each one includes, and you arrive at the call already knowing what you can afford. The conversation then goes to scope and fit, which is the part a call is actually good for.
Want the price list without the call?
How did we check 194 agency websites?
- 01
Build the list. 194 agencies headquartered in Florida across seven metros, drawn from agency directory listings and company searches by city, then deduplicated by domain.
- 02
Open every homepage. A crawler fetched each site, followed any link reading pricing, plans, packages, rates or fees, and also tried the common addresses /pricing, /plans, /packages, /rates and /services.
- 03
Re-read the thin ones in a browser. Homepages that returned almost no text were rendered in a full browser so script-built menus and prices were not missed.
- 04
Read every dollar figure by hand. A person reviewed each one and sorted the agency into a specific price, a range or starting-at price, no price, or unreachable.
- 05
Record the contact path. Phone number, contact form, booking calendar and quote wording were logged for every readable site.
Checked the week of September 8, 2026. Limits worth knowing: the crawler reads what a site serves on first load, so a price revealed only after a click inside an app-style page could be missed, and the sample skews small, with 107 of the 180 readable sites listing 1 to 9 employees. That shape matches the Florida agency market but it is not a random sample. Raw data by agency, city, URL, bucket, evidence and contact path is available on request at hello@ziwimarketing.com.
Which Florida agencies do publish a price?
Credit where it is due. These fifteen Florida agencies print a specific dollar figure for at least one service on their own site, checked the week of September 8, 2026. The buckets are ours and the agencies took no part in the study, so read the list as a record of what their pages showed that week.
- Solved Puzzle Agency, Miami
- PIL Creative Group, Coral Gables
- Above Web Design, Plantation
- DFA Marketing, Boca Raton
- SimpleTiger, Sarasota
- DigiSphere Marketing, Lakewood Ranch
- SEO Advantage, Inc., Tampa
- Social Muse Agency, Tampa
- Driven Media Group, Clearwater
- Chatter Buzz, Orlando
- REK Marketing and Design, Orlando
- SureGrow Digital Marketing Solutions, Orlando
- EGO Digital Agency, Jacksonville
- RockIT Interactive, Jacksonville
- WizzoWeb, Jacksonville
Five more agencies publish a range or a starting-at number rather than a fixed price: Surf Surge in Sarasota, Quenzel Marketing Agency in Fort Myers, The Social Circle by Natalie in Tampa, Southern Cross Media in Orlando and SeoProfy in Orlando. Twelve of the twenty publishers keep the number on a dedicated pricing, plans or packages page, and the other eight print it on a homepage or a service page. We are not listing the 160 sites with no price, because publishing nothing is a business choice rather than a fault.
What should you ask an agency that will not publish a price?
- What is the monthly price, in dollars, for what we just discussed? Not it depends. A number, and what the number includes.
- What is the contract length, and what does it cost to leave? Month to month, six months or twelve, and whether a cancellation fee exists.
- Who owns the website, the domain and the ad accounts when we part ways? Get the answer in writing before you sign anything.
- Is ad spend included in that price or paid on top? A $2,000 a month ads package can mean $2,000 of management plus your own media budget. Ziwi publishes Google Ads management cost as a flat fee with spend paid to the platform.
- What is the setup fee, and what other one-time charges exist? Build fees, onboarding fees and strategy fees land before month one, and our website design cost page prints ours.
- What will I get each month, in plain terms? Pages built, ads live, calls tracked, a report you can read. Ask to see a sample report.
- When will I see the first result, and what will it be? A live site, a live campaign, a first lead, with a date attached.
Ziwi is one of the agencies that publishes, which is the reason we counted. Local SEO is $297, $597 or $997 a month per location, ads management is $297 with ad spend up to $1,500, and a website is $0 to build with a plan kept 12 months, $1,000 for a templated site or $2,500 for a custom design. The whole list, every plan and every add-on, sits on the published pricing page. For the market context behind these numbers read how much marketing agencies charge and digital marketing agency pricing, and for a single line item start with local SEO cost.