Senior Living Marketing Cost in 2026: What Agencies Charge

A senior living marketing bill splits into a few lines: website, local SEO, Google and Facebook ads, reviews, answering inquiries day and night, and email while a family decides. Most of the senior living agencies we checked do not print prices, and two well-known referral services do not print their fee, so the few published numbers matter. Each market figure here names its source and the month we checked it, October 2026.

See the full Senior living marketing page

We checked 194 Florida agency websites: 89% publish no price

How much does senior living marketing cost a month?

Most of the senior living agencies we checked print no price at all. Sagapixel, Senior Living Marketers, Mannix Marketing, ChoiceLocal and Sixth City Marketing show none on the senior living pages we read, so the few that do are the ones to compare (checked October 2026).

What does each line of a senior living marketing bill cost?

Line by line, the agencies that print prices charge $500 a month for a local SEO add-on (SEOteric), from $750 a month per location for local SEO and from $1,000 a month to manage pay-per-click ads (Lead to Conversion), checked October 2026. Ziwi's published prices for those lines are local SEO from $297 a month per location and ads management from $297 a month with ad spend up to $1,500, though the plans include different amounts of work. Websites come two ways: a one-time build, from $4,800 at Lead to Conversion, or a monthly plan with no build fee, at $89, $199 or $449 a month with a 12-month commitment at 1Digital (checked October 2026). The difference between that plan and Ziwi's is pages: 1Digital's plans run on WorkspaceCMS, which designs 3 pages free on the $89 plan and caps the site at 10, 7 pages on $199 and 12 on $449 (WorkspaceCMS pricing, checked October 2026). Ziwi's $0 build has no page cap.

SEOteric sells its packages in points of work a month rather than named tasks, so ask what a point buys before you compare (checked October 2026). The full Ziwi rate card is on the pricing page.

What do referral services cost compared with your own inquiries?

Referral services are paid by the community, and two well-known ones do not print the amount: A Place for Mom says on its own site that communities pay it when a family it referred moves in, and Caring.com says some providers pay it on a move-in while others pay for each family's contact details (checked October 2026). Caring.com's partner site adds that communities have 5 business days from the day a lead is sent to report it as a duplicate, or they owe the referral fee once that family moves in. One state, Washington, has a law on these services (RCW 18.330, checked October 2026): the agency must tell the family how the community's fee is computed, and the amount if the family asks, but the law does not limit what an agency charges a community.

• The fee, in writing. Ask for the amount or the formula and when it is due, because the public pages we read show neither amount.
• The duplicate rule. Ask how many days you have to report a family who already found you on their own. Caring.com's partner terms give 5 business days.
• What stays when you stop. Inquiries from a referral service end with the agreement, while your map listing, your reviews and your own inquiry list stay with you.

Your own inquiries cost a flat monthly amount instead of a fee per move-in. A year of Ziwi Local SEO Essentials is $3,564 at $297 a month, and a year of reviews and reputation is $2,364 at $197 a month, whatever that year brings. A referral service can still sit in the mix, and the same trade is laid out for other trades in Angi leads versus your own pipeline.

What does Ziwi charge for senior living marketing?

Ziwi charges $297 a month per location for Local SEO Essentials, $297 a month to manage Google, Facebook and Instagram ads on up to $1,500 of ad spend, and $197 a month per location for reviews. The site costs nothing up front: a $0 website build with a 12-month plan, and that plan is hosting and maintenance at $99 a month or Ziwi Care at $299 a month per location.

Call tracking is included in every plan, and SEO, ads and reviews run month to month.

• Website. A $0 website build with a 12-month plan, live in 3 days from kickoff, with a page for each care level, floor plans, a starting rate if you publish one, and a button to book a tour.
• Local SEO. $297, $597 or $997 a month per location, so each community gets its own Google Business Profile work and its own pages.
• Ads management. $297 a month on ad spend up to $1,500, $497 from $1,500 to $3,500, and $797 above $3,500, with ad spend paid to Google or Meta.
• Reviews. $197 a month per location, and every family your community invites gets the same request, with no health or care details in it.
• Answering inquiries. Ziwi Engage texts back every missed call and new inquiry within seconds for $99 a month; Engage Pro also answers calls, asks the family a few questions and books the tour for $299, plus AI usage billed at cost. See what an AI receptionist costs.
• Email and text nurture. Nurture Starter is $297 a month and Nurture is $597, sent only to families who asked you for information and agreed to receive messages. See email and SMS nurture.

On the hosting or Ziwi Care plan, the first month of the plan is free, because it usually falls during the build. The SEO rungs are broken down in what local SEO costs, and the ads fee in Google Ads management pricing.

Why does a long family decision change the senior living marketing budget?

A family decision splits the budget in two: one part has to answer a family within minutes, and one part has to keep in touch for weeks or months, which is why a senior living plan carries an answering line from $99 a month and an email line from $297. The person deciding is often an adult child, and Pew Research Center found that 10 percent of all US adults say they care for a parent aged 65 or older (February 2026). Aline, a senior living software company, puts it this way in its 2026 benchmark report: "Move-ins remain heavily concentrated within 30 days, yet long-tail opportunities still play an important role." So answer fast for the family deciding this month, and stay useful to the family that takes longer.

1. 01

   Answer in minutes, evenings and weekends too. A text back on every missed call and new inquiry, then a person or Engage Pro to book the tour.

2. 02

   Send what they asked for the same day. Rates, floor plans and tour times, from a named person.

3. 03

   Keep in touch while they decide. One useful email a week, sent only to families who asked, with an unsubscribe link in each.

4. 04

   See which source brought each tour. Call tracking is included in every Ziwi plan, and the detail is in the call tracking guide.

What should a senior living marketing quote include?

A senior living marketing quote should show at least 6 things in writing: each monthly fee by line, the ad spend kept separate, any setup or build fee, the minimum term, who owns the website and accounts, and any referral fee per move-in. It should also say which family details the agency will handle, such as names and phone numbers from your inquiry forms or review requests, whether it will sign a business associate agreement if your community is covered by HIPAA, and confirm that no resident health information goes into ads, audiences or email lists. These are the red flags that make two quotes hard to compare. Ziwi signs a business associate agreement when a community asks for one.

• One bundled number. A single monthly price with no lines hides what each part costs.
• Ad spend inside the fee. You cannot tell how much reached Google or Meta.
• A promised occupancy rate or move-in count. No agency controls who tours or who moves in.
• Ads aimed by age, family status or disability. Meta does not allow housing ads to discriminate on those traits, so a plan built on them is a red flag.
• Resident records used for marketing. No resident health or care information belongs in an ad, an audience or an email list.
• A long minimum term on a rented site. Leaving can mean losing the website and starting over.

Senior living marketing comes down to lines you can price one at a time. Agencies that print prices run from $750 a month per location for local SEO to packages that start at $8,000 a month (Lead to Conversion and SEOteric, checked October 2026). Referral services are paid by the community, and their public pages do not show the amount. Ziwi prices each line on its own, with local SEO and ads management from $297 a month and a $0 website build with a 12-month plan. For the whole plan see Ziwi's senior living marketing, and for reviews see what reputation management costs. The same lines are priced for property managers and dental practices.