Families searching assisted living plus your town find your community
One Google profile and one set of pages per community.
Senior living SEO and local search
$297, $597 or $997 a month per location
Senior Living Marketing: How Communities Fill Units
More adult children calling and more tours booked at every community, no branding retainer, prices printed first.
A search on a phone
Your website
A scheduled tour
Move-in day
Illustration of the path from a daughter's search to her parent moved in.
What is actually wrong
Four numbers that make communities leave. Four that replace them.
Four figures a senior living operator runs into, where each comes from, and the published Ziwi figure that stands in for it.
The website
Thousands, up front
The quote an operator gets for a community website
The round number operators repeat on the call. A word, not a survey.
At Ziwi
$0
The $2,500 build fee drops off in full when a community keeps a plan 12 months. Hosting is included.
A change
Weeks
How long a floor plan or new tour hours wait
The word operators use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Tour hours, a floor plan, a price range: live within 24 hours, by the person who built the page.
Tours
None you can trace
Scheduled tours you can tie to last month's spend
The gap operators describe: a report of impressions, a tour calendar with the same gaps in it. Not a measured average.
At Ziwi
Per community
Cost per inquiry and per tour, reported weekly per community. Results vary by market, offer and spend.
The agreement
12 months
The term a senior living agency asks each community to sign
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
Site, domain and ad accounts stay in the operator's name. Leaving costs $0.
Three of the top figures are words because nothing measured exists for them: "thousands" is the round number operators repeat about the last quote, "weeks" is how long a floor plan waited, and the third is the tour nobody can trace to impressions. Every Ziwi figure is on the pricing page, per community.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with a plan kept.
Day 1
Communities and care levels agreed
Logins in the operator's name.
Day 3
The community site is live
Floor plans, price range, tour form.
Every month after
Hosting, or Ziwi Care
$99, or $299 with a weekly post. Tour hours in 24 hours.
Dates run from discovery, approvals and account access. Free means the $2,500 build fee is waived in full when each community keeps a plan 12 months.
Running by day two, reported per community weekly.
Day 1
Ad accounts in the operator's name
Google, Meta, call tracking, per community.
Day 2
Ads on your name and your towns
Not broad terms.
Every day
Inquiries answered in 72 seconds
Evenings and weekends included.
Every week
The report, by community
Cost per inquiry and per tour.
Dates run from discovery, approvals and account access. Spend goes to Google or Meta from the operator's own account.
The longer lane, and it keeps filling tours.
Day 1
Profiles and site in the operator's name
One Google profile per community.
Month 1
A profile and pages per community
Weekly posts, citations, floor plans.
Months 3 to 6
You show up for assisted living plus your town
The usual senior living clock.
After that
It keeps the tour calendar full
Even when ad spend drops.
Dates run from discovery, approvals and account access. Senior living rankings move over months, one community at a time.
Every community on one timeline.
Day 1
Every login in the operator's name
Site, profiles, ads, tracking.
Day 2
The ads run by community
Day 3
The community site goes live
Months 3 to 6
Ranking for assisted living in your town
Every day
Answered, and updated
Inquiries in 72 seconds. Tour hours in 24 hours.
Dates run from discovery, approvals and account access. The senior living SEO lane is the long one, 3 to 6 months.
What you get
What a senior living community gets every month, in writing
Tours come from four things: a site with floor plans, prices and a tour form; a Google Business Profile with reviews, for assisted living plus the town; ads on the community's name and towns; and every inquiry answered within minutes.
Ads on your community's name and your towns, not broad terms
Assisted living clicks averaged $78.95 in our September 2026 keyword pull, so spend is aimed narrowly, from your own account.
Google Ads
Managed from $297 a month
Adult children nearby see the community before they start searching
Floor plans, what is included and tour times, shown by town.
Meta ads for senior living
Managed from $297 a month
Every community gets its own pages, floor plans and tour form
Assisted living, memory care, independent living, each with its own price range.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
Every inquiry is answered before the family calls the next community
A text back in seconds, the tour on that community's calendar.
Ziwi Engage
On the published price list
More Google reviews from the families who already toured
Every family who toured gets the same ask, never screened or paid.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A senior living agency quotes after a call: a brand refresh first, one blended budget across every community, and a term to sign.
The website build
$0
Normally $2,500. Keep a plan 12 months and the build is free.
Ads management, all platforms
$297/mo
Spend up to $1,500 across Google and Meta, from the operator's account, by community.
Local SEO
$297/mo
Per community, the Essentials tier. $597 and $997 in crowded metros.
Hosting and maintenance
$99/mo
Hosting, updates, backups, plus tour hour and floor plan edits.
Ziwi Care
$299/mo
Per community. A weekly post from inside the building, unlimited small edits.
Reviews and reputation
$197/mo
Per community. Review asks after tours and move-ins, replies, profile cleanup.
The work
The parts of the page that book the tour
One build, the three parts an adult daughter uses marked on it.
The answers, first screenFloor plans, price range
The phone number, one tapCall from the parking lot
Schedule a tour, not a callOn every community page
Sella Mar Residences, a residential build from the Ziwi design library. Notes added by us.
More builds from the library
Solmara EstatesLuxury buyer advisory
Corbel RealtyResidential brokerage
Ashlar and VaneProperty developer
FernwellWellness studio
No senior living build sits in the library yet, so these four are the closest. Yours gets rebuilt around each community's floor plans and tour form, with no claims about care.
Start here
What do you need first?
Pick one and we show you the price and the next step. No form.
Local SEO
Families searching assisted living plus your town find your community.
One Google profile and one set of pages per community.
$297/mo
Per location, the Essentials tier.
- One location$297/mo
- Bigger markets$597 or $997/mo
Month to month, per location.
Book a discovery callSee all pricingYou keep the plan either way.
Website
Every community gets its own pages, floor plans and tour form.
Assisted living, memory care, independent living, each with its own price range.
$0build
The $2,500 custom build is waived when you keep a plan 12 months.
- Hosting and maintenance$99/mo
- Ziwi Care, with a weekly post$299/mo
The first month of the plan is free, because it usually falls during the build.
Book a discovery callSee all pricingYou keep the plan either way.
Ads management
Ads on your community's name and your towns, not broad terms.
Assisted living clicks averaged $78.95 in our September 2026 keyword pull, so spend is aimed narrowly, from your own account.
$297/mo
Management fee, set by your monthly ad spend.
- Ad spend up to $1,500$297/mo
- $1,500 to $3,500$497/mo
- Above $3,500$797/mo
Ad spend is separate and is paid from your own account.
Book a discovery callSee all pricingYou keep the plan either way.
Reviews and reputation
More Google reviews from the families who already toured.
Every family who toured gets the same ask, never screened or paid.
$197/mo
Per location.
- Review asks and repliesIncluded
- Monitoring and profile cleanupIncluded
Month to month.
Book a discovery callSee all pricingYou keep the plan either way.
Updates, maintenance and the terms
What working with us is actually like
Send new tour hours or a floor plan and it is live within 24 hours. Every account sits in the operator's name from day one.
A change, start to finish
Saturday tours start at the memory care building this weekend. Can you update the page, the form and the Google profile?
The sales director, Wednesday, 3:30 pm
Within 24 hours, always
Updated, all three. Here is the link.
Ziwi, Thursday, 9:05 amOne request drawn as an illustration, not a case study. Tour hours, floor plans and content edits go live within 24 hours, by the person who built the page. New sites get a quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes from the operator's account to Google or Meta, never through us. Month to month, every login handed over on request.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| Which marketing agencies for senior living communities publish their prices? | Ziwi does, every price on this page: local SEO or ads management starts at $297 a month per community. Elsewhere, from $750 a month per location for local SEO (Lead to Conversion); packages from $1,500 to $8,000 a month (SEOteric) (checked October 2026). | $497 with spend to $3,500, $797 above. |
| Is there a term contract? | No. Month to month, per community. | Ads within 24 hours, the site within 3 days. |
| Who owns the site and profiles? | The operator does. Yours from day one, at $0 if you sell. | Site, domain, profiles, ad accounts, floor plans. |
| How do families actually find a senior living community? | Usually on a phone after a fall, searching assisted living plus the town. They open the listings, check the site for floor plans, and tour whoever answers first. | Profile, site, phone. |
| Should a senior living community advertise on Google or Facebook? | Google first, because the search happens at the moment of need: assisted living, memory care, plus the town. Facebook reaches adult children before that moment and comes second. | Name and towns only. |
| Is the free community website free? | Yes, the full $2,500 build fee is waived. | $99 hosting or $299 Ziwi Care, 12 months, per community. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your communities' accounts, and the plan stays with you.
The calendar opens in one click and asks for no form. Bring the census.
The senior living library
Four covers, twelve reads
Written for senior living operators, not for search engines. Pick the shelf that fits your community's problem.