Homeowners searching for pest control nearby find your company
The map pack, the organic results and the AI answers, for every town on your route.
Pest control SEO and local search
$297, $597 or $997 a month per location
Pest Control Marketing: How Operators Fill a Recurring Route
More homeowners on a quarterly plan, without a $5,000 a month retainer, at prices you can read before you call.
A search on a phone
Your website
A booked visit
At the door
Illustration of the path from a search to a truck at the door.
What is actually wrong
Four numbers that make operators leave. Four that replace them.
Each column is a figure a pest control company runs into, with where that figure comes from, and the published Ziwi figure that replaces it.
The website
$3,000 to $8,000
What a pest control company is quoted to have a website built
Typical agency range for a home service site, Ziwi market notes 2026. A range vendors advertise, not a survey.
At Ziwi
$0
The $1,000 build fee is waived when you keep a plan 12 months. Hosting included.
A change
Weeks
How long a small website change waits
The word operators use in reviews. No measured industry average for this exists.
At Ziwi
24 hours
Small edits and content changes, done, by the person who built the page.
The call
Voicemail
Where a call lands while the tech is under a house
The gap operators describe: a homeowner with termites in the kitchen does not leave a message. Not a measured average.
At Ziwi
72 seconds
Every call and form texted back, nights and weekends included. Results vary by market, offer and spend.
The agreement
12 months
A typical agency contract term
One agency estimate with no named survey behind it. Treat it as a common term, not a statistic.
At Ziwi
Month to month
You own the website, the domain and the ad accounts. Leaving costs $0.
Two of the four figures on the top row are words rather than numbers, because no measured industry average exists for either: "weeks" is the word operators use in reviews for how long a change waits, and "voicemail" is where operators say the missed call goes, not a count of anything. Every Ziwi figure under the rule is published on this site today.
The order it happens
The fix, in the order it happens
Pick the part you are actually buying.
Live in three days, free with hosting.
Day 1
Kickoff
Pages and plans agreed, access in your name.
Day 3
The website is live
A page per pest, and a page that sells the quarterly plan.
Every month after
Hosting or Ziwi Care
$99, or $299 with a weekly post. Changes within 24 hours.
Durations start after discovery, approvals and account access. Free with hosting means the $1,000 build fee is waived in full when a plan is kept 12 months.
Running on day two, reported every week.
Day 1
Kickoff
The ad accounts and the tracking in your name.
Day 2
The first campaigns are live
On the same-day searches: termites, wasps, bed bugs.
Every day
Answered in 72 seconds
Nights, weekends and mid-treatment included.
Every week
The report
Calls, booked plans and what each one cost.
Durations start after discovery, approvals and account access. Ad spend is paid to Google from your own account.
A longer clock, and it keeps paying.
Day 1
Kickoff
The profile and the site access in your name.
Month 1
The profile and the pages
Posted weekly, citations built, a page per town on the route.
Months 3 to 6
The map pack moves
The typical pest control clock.
After that
It compounds
It keeps producing in the months you spend less on ads.
Durations start after discovery, approvals and account access. Pest control SEO runs to a longer clock than ads.
The same dates, on one rail.
Day 1
Kickoff
Every account and the tracking in your name.
Day 2
The first campaigns are live
Day 3
The new website is live
Months 3 to 6
The map pack moves
Every day
Answered, and changed
Calls in 72 seconds. Changes within 24 hours.
Durations start after discovery, approvals and account access. Pest control SEO runs to a longer clock, 3 to 6 months.
What you get
What a pest control company gets every month, in writing
Six lines, one team, one report. Every one sits on the same published list every industry pays, and every one can be turned on by itself.
The homeowner with termites today gets your ad
Spend is paid to Google out of your own account and never routed through us.
Google Ads and LSAs
Managed from $297 a month
Your quarterly plan reaches the neighborhood before the swarm
Dozens of tested creatives behind a plan offer the neighborhood actually sees.
Meta ads for pest control
Managed from $297 a month
Every pest has its own page, and so does the plan
Ants, rodents, termites, mosquitoes, bed bugs, and one page that sells the quarterly plan.
Websites and landing pages
$0 with a plan, the $1,000 build fee waived
Every call is answered, even with the tech in a crawl space
A text back in seconds, the questions answered, the first visit written into your schedule.
Ziwi Engage
On the published price list
Your rating keeps climbing without incentives
Every completed service gets the same ask, never screened and never paid for.
Reviews and reputation
$197 a month per location
The price
Six prices. That is the whole list.
A pest marketing shop quotes $3,000 to $8,000 for the website and $1,000 to $5,000 a month to run it, after a call.
The website build
$0
Normally $1,000. Keep a plan 12 months and the build fee is waived in full.
Ads management
$297/mo
With ad spend up to $1,500, paid to Google or Meta and kept in your account.
Local SEO
$297/mo
Per location, the Essentials tier. $597 and $997 for bigger markets.
Hosting and maintenance
$99/mo
Hosting, software updates, backups and small edits, handled for you.
Ziwi Care
$299/mo
Per location. A new post every week and unlimited small edits.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring and profile cleanup.
The work
The parts of the page that book the visit
One build, with the three parts a homeowner uses marked on it.
The plan, first screenIn the homeowner's own words
The number is a buttonOne tap to call on a phone
Booking, not a callThe same button on every page
Kelvin Home Services, a build from the Ziwi design library. The three notes are ours.
More builds from the library
Truax Home RepairsHandyman services
Hedgerow ValeLandscape design-build
Palisade Fence Co.Fence contractor
Kestrel RoofingRoofing contractor
There is no pest control build in the library yet, so these are the closest service businesses. Every build starts at this level, then gets rebuilt around your route, your plans and your photos.
Updates, maintenance and the terms
What working with us is actually like
Ask for a website change and it is done within 24 hours. Everything the marketing runs on is in the company's name from day one.
A change, start to finish
Can you put the termite swarm notice on the home page, above the quarterly plan? Season starts next week.
The company, Monday, 8:05 am
Within 24 hours, always
Done. It is live, here is the link.
Ziwi, Monday, 1:30 pmAn illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built the page. Larger builds get a dated quote.
In your name on day one
- The website
- The domain
- The Google and Meta ad accounts
- The tracking and the data
Ad spend goes to Google or Meta directly, never through us. Month to month, and the logins are yours whenever you ask.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does pest control marketing cost? | From $297 a month, every rung published. | $497 with spend $1,500 to $3,500, $797 above $3,500. Spend stays in your account. |
| Is there a contract? | Month to month. | The free website is the one exception: keep the plan 12 months. |
| Who owns it? | You do, from day one. | Site, domain, Google and Meta ad accounts, tracking, creative. |
| What if I leave? | You keep all of it, at $0. | We hand over the logins. There is nothing to pay out. |
| How fast? | Campaigns in 24 hours, a website in 3 days. | After discovery, approvals and account access. |
| Is the free website free? | Yes, the $1,000 build fee is waived in full. | On a $99 hosting plan or $299 Ziwi Care, kept 12 months. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would run your account, and you keep the plan either way.
The calendar opens in one click. No form first.
The pest control library
Four covers, twelve reads
Written for pest control businesses, not for search engines. Pick the shelf that matches the problem.