Small Business Website Design: A Site Built to Bring In Customers, Not Just Look Good

A site that turns a search on a phone into a call or a form, not a pretty page nobody acts on. Three ways to get one: $0 with a plan, $1,000 templated, $2,500 custom.

What buying a website is usually like

Four numbers owners hit buying a website. Four that replace them.

Each column is a figure a small business hits buying a website, where it comes from, and the Ziwi figure that replaces it.

The quote $3,000 to $8,000 What a small business is quoted for a website The range web shops advertise on their own pages. Not a survey.
At Ziwi $0 Printed. The $2,500 build fee is waived in full on a plan kept 12 months.
Waiting to launch 8 to 12 weeks How long a small business site waits to go live The timeline web shops print on their own process pages. Not measured.
At Ziwi 3 days Kickoff to live, written and built around your services.
One small edit Weeks How long a new price or service waits in a queue The word owners use in reviews. No measured average exists.
At Ziwi 24 hours Small edits and content changes, done, by the person who built the page.
Who holds it Not you Who holds the login, the domain and the files The usual setup on builder plans and agency hosted sites. A pattern, not a statistic.
At Ziwi 100% yours The login, the domain and the files are in your name on day one.

Two of the four top figures are words, not numbers, because no measured average exists for either: "weeks" is the word owners use for how long an edit waits, and the last column is who holds the keys. Every Ziwi figure is published on this site.

The order it happens

How the site gets built, and how you pay

Pick the part you are actually deciding.

Three days, and you do almost none of it.

Day 1

Kickoff, once

Your services, your area, your photos.

Day 2

We write it and build it

A page per service, in your customers' words.

Day 3

It goes live on your domain

Fast on a phone, tracking on.

Any time after

New service, new page

Send the details, up within 24 hours.

Durations start after discovery, approvals and access to your domain.

Free with a plan, $1,000, or $2,500.

Way one

Free with a plan, $0

Keep a plan 12 months and the $2,500 build fee is waived in full.

Way two

Templated site, $1,000

Paid once, no plan. A library design made yours.

Way three

Custom site, $2,500

From a blank page. Pay the $1,500 difference.

Either way

The site is yours

Same standard, same 3 days, same ownership.

The $2,500 build fee is waived in full when a plan is kept 12 months. Leave earlier and only the unearned part is due, prorated.

Set up to be found, not just to look good.

Day 3

Built so Google can read it

Real headings, a page per service, your address.

Day 3

Your Google listing is linked

The site points at your profile, and back.

Any time

Local SEO is its own plan

$297 a month per location, never slipped in.

Months 3 to 6

The map pack starts moving

Results vary by market, offer and spend.

The build is set up so Google can read it. Local search work is a separate plan, published per location.

$99 a month, or $299 for Ziwi Care.

Month 1

Your first month is free

The site is live before you pay.

Every month

Hosting, maintenance and security, $99

Hosting, updates, backups and small edits.

Or every month

Ziwi Care, $299

Per location. A weekly post, unlimited edits.

Any month

Leave and keep it

Month to month, no notice period. Leaving costs $0.

Both plans are month to month with no notice period, and both qualify for the waived build fee.

What is in the build

Six things every small business site here gets

The same six on the free build, the templated site and the custom one. No upsells later.

The words are written for you

We interview you once, then write every page in your customers' own words.

Websites and landing pages In all three builds

A page for every service you sell

One page per service, so a search for one thing lands on that thing.

Website or landing page In all three builds

Your own photos, placed where they work

Send what is on your phone and we place it. With none, we use stock that fits your trade.

The free photo guide In all three builds

Fast on a phone, on cell service

Local searches happen on a phone, so pages stay light and the call button is in reach.

Why site speed matters In all three builds

Your Google listing and your site agree

Same name, address, hours and services, linked both ways. The map and the site agree.

Google Business Profile Linked in the build. Full setup $450

You can see which page produced the call

Call and form tracking is on at launch, so you know what people read first.

Call tracking and reporting In all three builds
The price

Three numbers. That is the whole board.

A web shop quotes $3,000 to $8,000 on a call, then bills hosting and edits on top. Here it is $0 for the build, $99 a month, and a change within 24 hours.

Free website with a plan $0

The $2,500 build fee is waived in full when you keep a plan 12 months.

Hosting, maintenance and security $99/mo

Hosting, updates, backups and small edits, handled for you. First month free.

Every change after that 24 hours

Small edits on a plan are done within 24 hours, not billed by the hour.

The work

The three parts a customer actually uses

One small business build, with the three parts marked.

Everwell Dental, a dental website from the Ziwi design library
What you do, first screenIn the customer's own words
The number is a buttonOne tap to call on a phone
Book a visit, or callThe same button on every page

Everwell Dental, a build from the Ziwi design library. Open it, then the three notes are ours.


Builds you can open right now

Every build starts at this level, then gets rebuilt around your business, photos and service area.

Updates, maintenance and the terms

What owning the site is actually like

Ask for a website change and it is done within 24 hours. The site, the domain and the logins are yours from day one.

A change, start to finish

Can you add a page for the new gutter service? The van gets lettered Friday.

The owner, Tuesday, 9:12 am
Within 24 hours, always

Done, the page is live. Here is the link.

Ziwi, Tuesday, 2:40 pm

An illustration of one change request, not a case study. Small edits and content changes within 24 hours, by the person who built it.

In your name on day one
  • The website and the files
  • The domain
  • The hosting login
  • The tracking and the data

Month to month with no notice period. No Ziwi badge on the site, and the logins are yours anytime.

Questions

Asked, answered, and the fine print beside it

Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
The questionThe answerThe fine print
Which of the three should I pick? Free with a plan, unless you need it custom. Custom is for brand or layout a library design cannot fit.
What does a small business website cost? $0 with a plan, $1,000 templated, $2,500 custom. The $2,500 build fee is waived in full on a plan kept 12 months.
How fast is it live? Three days, kickoff to live. After discovery, approvals and access to your domain.
Who owns the site? You do, from the day it launches. The files, the login, the domain and the tracking. Nothing is rented back.
What if I leave? You keep every piece of it. Before month 12 on the free build, only the unearned part of the fee is due.
Can you fix the site I have? Usually we rebuild it, for the same prices. Your words, photos and domain carry over.

Month to month throughout. See every published price.

Ready when you are

Book your discovery call

Thirty minutes on Google Meet with the person who would build the site. You keep the plan either way.

The calendar opens in one click. No form first.

The website library

Four covers, twelve reads

Written for small business owners, not for search engines. Pick the shelf that matches your question.