The category that decides which searches you appear in
One primary category picked for the work you want more of, plus the others that widen your reach.
How to rank higher on Google Maps
$297 a month per location
Google Business Profile: The listing that decides who gets the call.
The free listing that puts you in Google Maps, worked every week instead of set up once and left. $297 a month per location, or $450 for setup.
A search on a phone
Your Google listing
A tap to call
A new customer
Illustration of the path from a search to a new customer.
What is actually wrong with it
Four things we find on a local listing. Four that replace them.
Each column is what we find on an owner's listing, where it comes from, and the Ziwi figure that replaces it.
The listing
Two years old
The newest photo and post on a listing nobody works
What we find at the audit on profiles set up and left. A pattern, not a statistic.
At Ziwi
Every week
A post, photos as jobs finish, questions answered, holiday hours in advance.
Reviews
No reply
What sits under most reviews, the bad one included
What we find at the audit. A pattern, not a measured number.
At Ziwi
One business day
Every review answered in your voice, the bad ones in public.
The bill
Not itemized
How much of a monthly local search retainer is listing work
The line agencies do not break out on the invoice. A pattern, not a statistic.
At Ziwi
$297
A month per location, the listing worked weekly and named on the report.
A suspension
Dark
What a suspended or duplicated listing does to your map results
Google's policy pages list the causes. How long a review takes is Google's call.
At Ziwi
First in line
Getting it back comes first. Nothing counts while the listing is down.
All four figures on the top row are words rather than numbers, because no measured average exists for any of them, and each is what we find when we audit a listing. Every Ziwi figure is published on this site today.
The order it happens
What we do to the listing, in order
Pick the part you want to read.
The listing fixed and filled in, week one.
Day 1
Access and the audit
Manager access, and your listing next to the top three.
Day 2
Categories and services
One primary category, then every service written out.
Day 3
The fields people leave empty
Hours, description, service areas, booking link, photos.
Week 2
Your name, address and phone
Matched across the directories Google checks.
Days start after discovery and manager access. A suspended listing is handled first, on Google's timeline.
The part that is actually work: posts, photos, hours, reports.
Every week
A post goes up
An offer, a finished job, the seasonal work.
Every week
New photos
Added as jobs finish, not one batch at setup.
Before a holiday
Hours changed in advance
Set before the holiday, not after the missed calls.
Every month
The report
Calls, clicks and direction requests from the listing.
We cannot post what nobody sends us, so your photos are what go up.
Answered, in public, in your voice.
Week 3
Questions seeded and answered
Anyone can answer in public, a competitor included.
Every day
Every new review replied to
Inside one business day, good and bad.
Any time
Asking for reviews is its own plan
$197 a month per location, never bundled in.
Weeks 2 to 6
The listing starts to move
Results vary by market, offer and spend.
Replies are in the listing work. Asking for new reviews is the separate reviews plan.
Your account, your listing, month to month.
Day 1
The profile stays yours
It lives in your Google account. We are a manager.
Every month
$297 per location
The weekly work, inside Local SEO Essentials.
Or once
$450 for setup alone
Claimed, verified, filled in, handed back.
Any time
Take our access away
Untouched, and still yours. Leaving costs $0.
Nobody can promise a spot in the three-pack. How close you are to the searcher is a factor nobody controls.
What you get
What managing the listing actually means
Six lines of work on one free listing, done weekly rather than once.
Every service you sell, written on the listing
Your services spelled out and your service areas set, so you turn up where you drive.
What local search work covers
In profile management
A post every week, and photos as jobs finish
Offers, finished work, the seasonal push. Something from this week reads as open.
The free setup guide
In profile management
Every review answered, the bad ones included
A reply under each one inside a business day, in your voice, never pasted.
Reviews and reputation
$197 a month per location
Your questions answered before a competitor answers them
The questions are public and anyone can answer them. We write the real ones first.
Reply to every review with AI
In profile management
Your listing and your website pointing at each other
The listing sends people to a page about what they searched for, and back again.
Websites and landing pages
In profile management
The price
Six prices. That is the whole board for local search.
A local search retainer is usually quoted on a call, a four figure monthly number with the listing work never itemized. What agencies advertise, not a survey.
Profile management
$297/mo
Per location, inside Local SEO Essentials. The weekly work on your listing.
Profile setup
$450
One time. Claimed, verified, categories, hours, services, first photos.
Local SEO
$597/mo
Per location. Steps content up to two new pages or posts a week and adds local link work.
Local SEO Plus
$997/mo
Per location. For competitive markets, with two new pages or posts a week and a link and digital-PR program.
Reviews and reputation
$197/mo
Per location. Review asks, responses, monitoring, profile cleanup.
Hosting, maintenance and security
$99/mo
For the site the listing sends people to. Updates, backups, small edits.
The work
The page your listing sends people to
One build, with the three parts a customer uses marked on it.
The service, first screenThe same words as the listing
The number is a buttonOne tap to call on a phone
Book online, or callThe same button on every page
Everwell Dental, a build from the Ziwi design library. Open it, then the three notes are ours.
Dental builds you can open right now
Plaster and Pearl DentalBoutique family practice
Lumina Smile StudioCosmetic studio
Beacon Implant and DentalImplants and full arch
Custerpoint DentalFamily and cosmetic, a real client
Every build starts at this level, then gets rebuilt around your business, photos and service area. Custerpoint Dental is a real client build; the rest are from the design library, open to browse.
Updates, access and the terms
What working with us is actually like
Ask for a listing or page change and it is done within 24 hours. The profile stays in your own Google account.
A change, start to finish
Can you get our Thanksgiving hours on the listing? We close Wednesday at noon.
The owner, Tuesday, 9:12 am
Within 24 hours, always
Done. The holiday hours are live, here is the link.
Ziwi, Tuesday, 2:40 pmAn illustration of one change request, not a case study. Changes within 24 hours, by the person who works your profile.
In your name on day one
- The profile, in your Google account
- The photos and the posts
- The reviews and the replies
- The website and the data
We are a manager on the listing, never the owner. Take our access away any time and it is untouched. Leaving costs $0.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| What does managing the listing cost? | $297 a month per location. | Inside Local SEO Essentials. $597 and $997 step content up to two a week and add link work. Setup alone is $450. |
| Is this the same as Google My Business? | Yes. Google renamed it in 2021. | The app was retired in 2022. The listing is edited from Google Search and Maps. |
| How fast does it show? | Listing changes often show in 2 to 6 weeks. | Sooner than the rest of local search. Nobody can promise a position, and how close you are to the searcher matters. |
| Is the listing enough on its own? | No. Google checks your site and reviews too. | A full listing with a slow site and no new reviews stalls at the edge of the map. |
| Can you get a bad review removed? | Only when it breaks Google's own policies. | Most do not come down. Every review gets a reply instead, and new reviews do the repair. |
| Why was my profile suspended? | Usually the name, the address, the category or a burst of edits. | We fix the cause and file the appeal with proof of address and signage. The timeline is Google's. |
Month to month throughout. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet. We open your listing and say what to change first.
The calendar opens in one click. No form first.
The local search library
Four covers, twelve reads
Written for business owners, not for search engines. Pick the shelf that matches the problem.