Directions drawn on the things you use
You see a few marks against a sign, a shirt and a browser tab.
What a logo costs
Part of the $350
Logo and Brand Design: A logo that works everywhere you actually use it.
A mark and a wordmark that still read on a truck door, a yard sign and a phone screen. $350 one time, print and web files included.
A sketch on the table
The finished files
On the truck and the site
A name they remember
Illustration of the path from a sketch to a name people remember.
What buying a logo usually looks like
Four numbers that stall the logo. Four that replace them.
Each column is a figure a business runs into buying a logo, and the Ziwi figure that replaces it.
The quote
$1,500 to $5,000
What a design studio quotes for a logo and a brand
A range studios advertise, Ziwi market notes 2026. Not a survey.
At Ziwi
$350
One time, published. The mark, the wordmark, files for print and web.
The contest
Dozens of drafts
What a logo contest hands you to sort through
How the contest sites describe their own process. A pattern, not a statistic.
At Ziwi
A few directions
Drawn against real uses, a sign, a shirt, a browser tab, cut down on a call.
The rounds
Weeks
How long rounds of edits drag before the files land
The word owners use in reviews. No measured industry average exists.
At Ziwi
Days
Drawn while your website is built, so the site launches wearing the finished mark.
The files
An upsell
What print-ready files cost on top on marketplace tiers
How the license tiers are sold on those sites. A pattern, not a statistic.
At Ziwi
Yours outright
Print and web files handed over. No license tier, no monthly fee.
Two figures on the top row are words, not numbers, because no measured average exists: "weeks" is what owners call the wait in reviews, and the last is how files are sold. Every Ziwi figure is published on this site.
The order it happens
How the logo gets made, in order
Pick the part you want to read.
A few directions, one call, then the files.
Day 1
Kickoff and direction
The name, any old marks, the signage, the colors people know.
Days 2 to 3
Marks on the table
A few directions, on a sign and a browser tab.
Review
Marked up on a call
You say what to keep and what to kill.
Delivery
The files land
The mark, the wordmark, print and web files, in your name.
Durations start after kickoff and approvals. Logo design is $350 one time, published.
Print and web, both, in the same $350.
In the $350
The mark
The symbol, drawn to hold up small and in one color.
In the $350
The wordmark
Your name as type, for the header, the invoice, the sign.
In the $350
Files for print
The sign shop never asks for a format you lack.
In the $350
Files for web
Sized for the header, the profile picture, the tab.
Formats for the sign shop, the wrap installer and the shirt order, plus web sizes for the header and the tab.
On the site, the listing and the profiles.
Day 3
The website launches wearing it
No placeholder mark to swap out later.
Week 1
Your Google listing
The new mark on the profile the map shows.
Week 1
Your profiles
The launch kit puts it where buyers check you.
Any time after
The ads carry it
Every ad and page looks like one business.
Google Business Profile setup at $450 and the social launch kit at $395 are separate published lines, never bundled in quietly.
One price, one time, and the files are yours.
Before you call
One published price
$350 one time, on the list before you call.
Delivery
The files are yours
Nothing licensed back to us, no monthly fee.
Any time
Anything off the list
A guide or printed work gets a flat price.
After that
Take it anywhere
Hand them to any printer. Leaving costs $0.
Anything ongoing is month to month. Work that is not on the published list gets a flat price.
What is included
What the $350 logo add-on actually covers
A logo will not make the phone ring. It makes everything that does look like one business.
One call to keep, kill and refine
We walk the options together, you say what stays, and it gets finished.
Book a discovery call
Part of the same $350
The whole file set, print and web
Print files for the sign shop and the wrap installer, web files for the header.
See the design library
Included, nothing extra
The colors and type written down on one page
The color codes and the font names on one sheet in the file set, so a sign shop or a printer gets it right without asking you.
Every published price
In the file set, nothing extra
The new look on your profiles and your listing
Twelve branded posts and a profile refresh, plus a listing wearing the mark.
Social media
Launch kit $395, profile setup $450
A website that launches wearing it
The build carries the new mark through every page, so nothing launches in the old.
Websites and landing pages
$0 with a plan, the $2,500 build fee waived
The price
Six prices. The logo is the first one.
A branding studio quotes $1,500 to $5,000 for a logo and a guide on a call, then bills the print files separately.
Logo design
$350
One time. The mark, the wordmark, and files for print and web.
Social launch kit
$395
One time. Twelve branded posts plus a profile refresh, so the look lands.
Google Business Profile setup
$450
One time. Claimed, completed and optimized for the map, with the new mark.
The website build
$0
The $2,500 build fee is waived in full when you keep a plan 12 months.
Custom site
$2,500
One time. Designed from a blank page when a template cannot fit.
Hosting, maintenance and security
$99/mo
Or Ziwi Care at $299 per location. Your first month on either is free.
The work
Where the brand does its work on the page
One build from the library, with the three places a customer meets the brand.
The name and the promiseSet in the brand's own type
The number is a buttonOne tap to call on a phone
The same button everywhereIn the brand's own colors
Everwell Dental, a build from the Ziwi design library. Open it, then the three notes are ours.
Dental builds you can open right now
Plaster and Pearl DentalBoutique family practice
Lumina Smile StudioCosmetic studio
Beacon Implant and DentalImplants and full arch
Custerpoint DentalFamily and cosmetic, a real client
Every build starts at this level, then gets rebuilt around your business, photos and service area. Custerpoint Dental is a real client build; the rest are from the design library, open to browse.
Files, changes and the terms
What working with us is actually like
Ask for a change to the page the logo sits on and it is done within 24 hours. The files are yours the day they land.
A change, start to finish
The wrap shop needs the mark in one color by Friday. Can you send it?
The owner, Tuesday, 9:12 am
Within 24 hours, always
Sent. One color, print ready, and the header updated to match.
Ziwi, Tuesday, 2:40 pmAn illustration of one request, not a case study. Small edits within 24 hours, by the person who built the page.
In your name on day one
- The logo files, print and web
- The fonts and the colors
- The website and the domain
- The right to use it anywhere
No license tier and no monthly fee on your own mark. Hand the files to any printer, and leaving costs $0.
Questions
Asked, answered, and the fine print beside it
Six questions, the answer in the orange column, and the qualifier that would otherwise arrive on the call.
| The question | The answer | The fine print |
|---|---|---|
| How many directions do I see? | A few, drawn against real uses. | A sign, a shirt, a site header and a browser tab, then one call. |
| What files do I get? | Print and web, both, in the $350. | Print for the sign shop and the wrap installer, web for the header. |
| Do I own the logo? | Yes, outright, from the day it lands. | No license tier, no monthly fee, nothing licensed back to us. |
| How long does it take? | Days, alongside the website build. | After kickoff and approvals. A site on the same job is live in 3 days. |
| Can you redraw my old logo? | Yes, for the same $350. | The usual version is a mark that breaks small or has no print files. |
| Do I need a brand style guide? | Most local businesses need the files first. | A written guide is not on the published list, so it is priced on the call. |
One time, and the files are yours. See every published price.
Ready when you are
Book your discovery call
Thirty minutes on Google Meet with the person who would draw it, and you keep the plan either way.
The calendar opens in one click. No form first.
The brand library
Four covers, twelve reads
Written for business owners, not for search engines. Pick the shelf that matches the question.