A logo that works everywhere you actually use it.
Custom logo design is the work of drawing a mark and a wordmark your business can use everywhere: a sign, a truck, a shirt, a website header, a phone screen. Ziwi's logo add-on is $350 one time and includes the mark, the wordmark and the files for print and web.
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Where do businesses lose here?
A mark drawn once at one size breaks on a van door, a polo and a 16-pixel browser tab. When the files are not built for print, the sign shop sends them back and the job stalls for a week.
Marketplace and generator logos reuse the same stock shapes, which is how two contractors in the same county end up with nearly the same shield. Nobody checks whether the business down the road already uses it.
The logo lands in an email, then the colors drift across the sign, the site and the Facebook page. With no colors, type and spacing written down anywhere, every new vendor guesses and every guess is different.
What a logo and a brand style guide actually are
Why it matters: the logo is the cheapest recognition you will ever buy, and the one asset that appears on every other thing you pay for. It sits on the truck, the invoice, the yard sign, the ad and the map listing at the same time. Get it drawn once, in files that work everywhere, and every later purchase gets easier. Get it wrong and you pay for the fix on every surface separately.
A logo is two things that get built together: the mark, which is the symbol, and the wordmark, which is your business name set as type. Most local businesses use the wordmark far more than the mark, on the site header, the invoice and the letterhead, and use the mark alone where space is tight, like a social profile picture or a browser tab. Both need to survive being shrunk, printed in one color, and stitched onto a shirt. A brand identity is what grows around that: the colors, the type, the photography and the way it is all arranged.
A brand style guide is the written record of those rules, so a sign maker, a shirt printer and a web developer all produce the same brand without asking. Interest is real: about 2,900 people a month search custom logo design and 2,400 search brand style guide (our September 2026 pull). We do not chase the 40,500 a month head term for logo design, because that page of results belongs to Fiverr, DesignCrowd, Vistaprint and Looka, and a marketplace bidding war is not what a local business owner needs. Ziwi's published add-on is the logo itself at $350: the mark, the wordmark, and files for print and web. Anything beyond that, like a full written guide or print collateral, is not on the published list, so we price it flat on the call before any work starts, the same as everything else.
- Logo design
- The $350 add-on: the mark, the wordmark, and the files your printer and your website both need. One time, and the files are yours.
- Brand style guide
- The written rules for colors, type and logo spacing. Useful the moment more than one vendor touches your brand, and priced on the call rather than off the list.
- Rebranding
- A name or look change that touches the sign, the vehicles, the profiles and the site at once. On the site side it is the same job as a redesign, so it usually runs on the $1,000 or $2,500 rungs.
The logo is an add-on to a build, so it lives next to websites and landing pages rather than being sold on its own. The exact figure sits with every other add-on on the pricing page, and the way finished brands look on a real site is in the design library. Tempted to generate one instead? Read why you can't use AI to make a logo first: we ran one brief through every tool.
What the logo add-on covers
Run it standalone or wired into a plan. Either way, the accounts and the data are yours.
The symbol itself, drawn to hold up small, in one color, and on a surface that is not a screen. Part of the $350.
Your business name set as type, for the site header, the invoice and the sign. Part of the same $350.
Print-ready files for the sign shop, the wrap installer and the shirt order, so a vendor never asks you for a format you do not have.
Web files sized for the site header, the social profile and the browser tab, delivered with the build.
The $1,000 designed template or the $2,500 custom build carries the new mark through every page, so nothing launches wearing the old one.
The social launch kit is $395 one time: 12 branded posts plus a profile refresh, so the new look reaches your profiles and not just your site.
$450 one time: claimed, completed and optimized for Maps and local search, with the new logo and real photos in place.
The logo files, the site files, the domain and the accounts are in your name. Take them anywhere, at any time.
How the logo runs alongside the build
The logo is drawn while the website is being built, so the site launches wearing the finished mark instead of a placeholder that has to be swapped later.
We collect what already exists: the name, any old marks, the signage, the vehicles and the colors your customers already recognize.
You see directions drawn against real uses, a sign, a shirt, a browser tab, rather than on a slide where everything looks good.
We walk the options together, you say what to keep and what to kill, and it gets refined from there.
You get the mark, the wordmark and the print and web files. If a site is being built, it goes live with the new logo already in place.
Logo design is $350 one time on the published price list, covering the mark, the wordmark and the files for print and web. It is usually bought with a build: $1,000 for a designed template, $2,500 for a custom design, or a $0 build fee with an ongoing plan kept 12 months under the free website offer. The two add-ons people pair with it are the social launch kit at $395 and Google Business Profile setup at $450. Everything is one time, and nothing about the logo is licensed back to us.
Ziwi, a logo marketplace, or an AI generator?
| Compared on | Logo marketplace | AI generator | Ziwi |
|---|---|---|---|
| What you pay | Low, plus upsells for the files you actually need | A monthly subscription, often to keep the files | $350 one time, published, files included |
| Who draws it | Whoever wins the bid, often overseas | A model trained on other people's marks | A designer who has seen it on a truck |
| Files for print | Usually an upsell | Screen files only | Print and web files, both included |
| How different it is | Stock shapes reused across buyers | Averages of what already exists | Drawn for your business and your market |
| On your website | You install it yourself | You install it yourself | Built into the site during the build |
| Ownership | Depends on the license tier | Depends on the plan you keep paying | Files are yours outright |
A logo will not make the phone ring on its own, it makes everything that does ring look like it belongs to one business. See published pricing.
Frequently asked questions
Anything this page does not answer, ask on the call. Book a discovery call and keep the plan either way.
$350 one time at Ziwi, which covers the mark, the wordmark and the files for print and web. It is a line on the published price list, not a number that appears after a call, and there is no monthly fee attached to your own logo.
No. The $350 covers the mark, the wordmark and the print and web files, which is what most local businesses actually need. A full written style guide with color, type and spacing rules is not on the published list, so it is priced flat on the call before anything starts. About 2,400 people a month search brand style guide (our September 2026 pull), and most of them turn out to need the logo files first.
Yes. Logo design is a flat $350 one time whether or not we build the site. Most people buy it with a build, because the $1,000 template or $2,500 custom design then launches carrying the finished mark instead of needing a swap two weeks later.
Yes, outright, from the first day, and the $350 is the whole cost of that. The files are yours to hand to any sign shop, printer or future designer, the same way you own the site, the domain and the ad accounts.
Redesign first in most cases: a website redesign runs $1,000 or $2,500 and changes what customers judge you on within 3 days, while a rebrand also means new signage, wrapped vehicles and reprinted everything. Rebrand when the name is changing, when the mark is unusable at small sizes, or when it belongs to a business you no longer are.
Print collateral is not on the published price list, so we do not pretend it has a menu price. What the $350 buys is print-ready files you can hand to any printer, which is the part that usually blocks the job. If you want us to handle the layout too, it gets a flat printed price on the call.
Pair it with
A new logo is worth the most where people already look you up. We roll it out through social media, onto the Google Business Profile inside local SEO, and across the profiles handled by reviews and reputation. Book a discovery call.
Social Media
Before anyone calls you, they look you up. We keep your profiles posting your real work every week, so the check a buyer runs comes back in your favor instead of raising a question.
SEO & Local Search
When someone in your market searches for what you sell, you are either at the top or you are invisible. We put you there, and prove which calls it produced.
Reviews & Reputation
Buyers compare you to the competitor down the street before they ever call. We make that comparison a landslide: automated requests, managed responses, a profile that earns the click.