This is Ziwi's guide library: nineteen plain-English guides covering what a converting website needs, which marketing channels actually book work in each industry, what each channel costs, and how to measure whether it paid. Nothing is gated and nothing asks for an email. Every guide links up to the service page that does the work.
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What a site needs before it can book work: for small businesses, contractors, roofers and real estate agents. Each one ends at the page that builds it: $0 build fee with an ongoing plan, $1,000 for a designed template, $2,500 for custom, live in 3 days.
Which channels actually book jobs, from roofing and HVAC to med spas and veterinary practices, with what each channel costs. They pair with the services these guides describe: ads management from $297 a month, local SEO from $297 per location.
What marketing actually costs: what agencies charge, what a small business should spend, what a retainer buys, and why most agencies hide their prices. Every one ends at the published price list.
One channel each, in plain English: local SEO, Google Ads, Meta ads, reviews, answering leads fast, and call tracking. Read the guide, then check what each service costs before you talk to anyone.